Silchar, Assam
Silchar serves three states, and most of its buyers speak Bengali first.
Fatak Bazar and Janiganj hold the wholesalers who send groceries, cement, hardware and medicines by road to Aizawl, Imphal and Agartala. Tea gardens across Cachar sell through agents and brokers, and much of the town's trade still moves on a phone order and a long-running account.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
At a glance
Silchar is the market town of the Barak valley, supplying Mizoram, Manipur and Tripura by road. Its tea gardens sell through brokers, and its hospitals treat families from all three states. GullySales helps Silchar traders, hospitals and retailers answer these buyers quickly in Bengali or Hindi, and keep a record of every one.
Silchar Medical College at Ghungoor and the private hospitals in town treat families from Hailakandi, Karimganj and the neighbouring states. Younger buyers, in Silchar or over the state line in Tripura, now check a supplier online before they call.
Around Silchar
The areas, estates and markets that matter in Silchar.
Fatak Bazar and Janiganj
Wholesalers who take phone orders from Mizoram and Manipur and dispatch when the hill roads are open.
The Cachar tea gardens
Estates across the district that sell through agents and brokers, and buy fertiliser, machinery and transport from Silchar suppliers.
Ghungoor and the hospitals
Silchar Medical College and private hospitals where families from Hailakandi, Karimganj and Mizoram come for treatment.
How buyers decide
How buyers in Silchar find and choose a business
Barak valley buyers speak Sylheti Bengali at home, and many families have relatives in Tripura and across the Bangladesh border. They buy on trust, from shops and suppliers a relative recommends, and they call before travelling into Silchar from Hailakandi or Karimganj.
Traders from Aizawl and Imphal depend on Silchar for groceries, cement, hardware and medicines, and order by phone when the road is open. Durga Puja is the biggest shopping season here, as in Bengal, and monsoon landslides on the hill roads decide when goods can move.
The problem
Where Silchar businesses lose orders.
What we see most often in Silchar, in the words owners use on the first call.
“Mizoram buyers order when the road is open and forget us when it closes”
Landslides and road closures break the ordering rhythm. When the road reopens, the buyer calls whichever supplier contacted him first.
“Families take patients to Guwahati or Kolkata for anything complicated”
Silchar hospitals that do not explain what they can treat, and at what cost, lose serious cases to a long journey.
“Everything runs on phone orders and a notebook”
Orders from three states arrive by call and are written down by hand. Nobody can see which buyers have stopped ordering or which enquiries were never answered.
What we do
What we would do for Silchar businesses.
Usually in this order, starting with whatever we rank first once we have read your brief.
Local SEO
A Google Business Profile, reviews and location pages set up so the right Silchar buyers find you on Maps and call.
WhatsApp marketing and automation
Quote follow-ups, reminders and repeat-order messages on the channel Silchar customers already use.
Lead response and follow-up
A named person for every enquiry, a reply routine and a follow-up date on each one until it is won or closed, so Silchar buyers stop going to whoever replied first.
CRM implementation and customisation
One record of every enquiry and customer, set up so your team opens it daily and the pipeline is visible.
Search engine optimisation
Pages built for what buyers actually search, so enquiries arrive from search without paying for every click.
Google Ads
Campaigns judged on cost per enquiry and cost per order, with wasted searches cut as they appear.
Who it is for
This is written for these Silchar businesses.
- Food product manufacturers in Silchar
- Building material dealers in Silchar
- Pharmacies in Silchar
- Hospitals in Silchar
- Retailers in Silchar
- Any Silchar business whose buyers search, compare and call before they buy
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs from Bengaluru for Silchar businesses.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Working from Bengaluru
- 1
The conversation, by call
No travel needed to find where orders are lost. Last month's enquiries in any format are enough.
- 2
Kick-off in person, when it helps
For sales process, CRM or dealer work, a visit to your premises can help. Whether one is needed is decided with you, and any travel is agreed in advance.
- 3
Day to day on WhatsApp
Questions, approvals and drafts in one thread, and an enquiry record both sides can see.
- 4
Review sessions in person when needed
When the plan changes direction or the team needs training, we come back.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions Silchar owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our buyers in Aizawl and Imphal order by phone. Do they look us up online?
How do we keep Mizoram and Manipur buyers ordering when roads close?
Do we need to market in Assamese?
Is Bihu a good time to run campaigns?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Industries
Industries that cluster in Silchar.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.