Lead response and follow-up · Sales
More enquiries turned into orders, for teams that reply late and follow up once.
A buyer who enquires with three businesses usually goes with the one that calls back first. Most small businesses have no agreed target for how fast a first reply should go out, and no way to check whether it happens.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Lead response and follow-up gets every new enquiry a fast first reply and a planned run of follow-ups until the buyer says yes or no. GullySales sets the reply targets and the follow-up routine with your team, sets up the tracking, and reports reply time against the baseline.
We set reply targets by where the enquiry came from: a missed call, a WhatsApp message, a website form or a portal lead. Then we set the follow-up routine, meaning how many attempts, on which channel and over how many days, before an enquiry is closed. The routine is built around your team's real hours, with automation only for reminders and drafts.
The rule is simple to say and hard to keep without tracking. Reply fast, then follow up on a schedule until you get a clear yes or no.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We call back when we get time, usually in the evening”
By then the buyer has already spoken to the supplier who answered at 11 in the morning.
“We tried once, they did not pick up, so we left it”
There is no rule for how many attempts is enough, so the enquiry is quietly dropped after one try.
“Missed calls just sit in the phone log”
Nobody owns them. A buyer who called at lunch never hears back, and nobody knows it happened.
“We sent the quote and are waiting for them to reply”
The price goes out on WhatsApp and the next move is left to the buyer, who is also reading two other quotes.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Reply targets by source
A written first-reply target for calls, missed calls, WhatsApp, forms and portal leads, agreed as realistic for your team. Faster replies mean fewer buyers lost to whoever answered first.
Missed-call routine
Who returns missed calls, by when, and what happens to calls outside working hours. No caller goes without a callback.
Follow-up sequence
The number of attempts, the channel for each and the gap between them, from the first reply to a closed enquiry. Enquiries stop dying after one unanswered call.
WhatsApp and message templates
Ready replies for the first response, the quote follow-up and the last attempt, written in your voice. The team replies faster and says the right thing.
First-call questions
A short set of questions to qualify a buyer on the first call: need, timing, budget range and who decides. Serious buyers get priority from the start.
Ownership and cover
A named owner for every enquiry, and cover for leave and weekends. Nothing stalls because one person is away.
CRM tasks and reminders
Follow-up steps set up as tasks in your CRM or a shared sheet, with reminders. The routine runs from the system, not from memory.
Reply-time tracking and report
Reply time and follow-up completion measured by source and by person, and reported against the baseline. You can see whether the routine is kept.
How the result is measured
- Median time to first reply, by source
- Share of missed calls returned the same working day
- Follow-up attempts completed per enquiry against the sequence
- Share of enquiries closed with a clear yes or no
- Enquiry-to-order conversion before and after
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Nobody can tell you how long last month's enquiries waited for a first reply
- Follow-up stops after one unanswered call, and nobody decided that it should
- Missed calls after 6 pm or on Sundays are not returned the next morning
- Your buyers enquire with two or three competitors at the same time
- Quotes go out on WhatsApp and are never chased
Not for
It is not the right fit if.
- You get a handful of enquiries a month and already answer each one yourself, the same day
- Nobody on the team has time to make more calls or send more messages, even with a routine to follow
- You want every reply and follow-up fully automated, with no person involved
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead response and follow-up work runs
- 1
Measure today's reply time
From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.
- 2
Agree targets and the sequence
We set reply targets and the follow-up sequence with your team, based on its real hours and workload.
- 3
Set up templates, tasks and ownership
Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.
- 4
Track and adjust every month
Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What is a reasonable reply target?
How many follow-up attempts is enough?
Can this be automated?
How is this priced?
How soon will we see a difference?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Lead response and follow-up, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why customers stop responding after receiving a proposalCustomers go quiet after a proposal because of price shock, the wrong reader, no agreed next step, a long unclear document, a rival, or delay inside their firm.
- How to build a follow-up process that prevents missed opportunitiesA follow-up process needs five things: one owner per enquiry, a next-action date, a short list of stages, a regular look at what is overdue, and a rule for closing. Build those before buying software.
- Hyderabad buyers expect a reply in minutes and your office is in a district: promise what you can keepA district supplier cannot match a Hyderabad firm's five-minute reply, but it can publish an honest reply time, give the enquiry phone to one named person and keep the promise every working day.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.