Workshop and seminar marketing · Marketing
A room of the right people beats a crowd that came for the snacks.
A patient talk, a dealer training day and a parents' evening have one thing in common. People give up an hour or two for you, and you leave with names and next steps or with a count of chairs filled.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Workshop and seminar marketing is the planning of a live, in-person session as a source of enquiries: the topic, the invitation list, the registration page, the reminders, and the follow-up. GullySales prepares each of these with your team and keeps a record of who attended and what they asked.
The work starts well before the venue is booked. The topic comes from questions your buyers already ask on the phone, the list comes from people you may properly invite, and each person who registers is recorded with the reminders they agreed to receive.
If your session is online, webinar content and promotion is the closer fit. If you want a stall at someone else's show, see event and trade show marketing or conference marketing. This page covers the session you host yourself.
Who it is for
This is written for you if these sound familiar.
- A clinic or hospital planning a patient awareness talk led by its own doctors
- A school or coaching centre holding an information session for parents before admissions open
- A manufacturer inviting dealers and purchase engineers to a product training day
- A consultant or professional firm running a half-day workshop for owners facing the same problem
Not for
It is not the right fit if.
- A business that has no one able to present or answer questions in front of a room
- A team with no one to call attendees afterwards, since the session will not produce orders by itself
- A regulated practice that wants a session designed to attract patients or clients; check with your own council or adviser first
The problem
Does this sound like your business?
Common situations this work addresses.
“We filled the hall and nobody called afterwards”
Attendance was counted at the door, but no one wrote down who asked about price or timing. The sign-in sheet has names and nothing to act on.
“Half the people who registered did not come”
One invitation went out three weeks early and was never repeated. The registration page did not say the date, venue or what to bring.
“The talk was about us, not about them”
The agenda follows the company profile. The questions buyers ask on the phone, about cost, risk and switching, are left until the final five minutes.
“I do not know if I may message these people”
The list is a mix of old customers, visiting cards and forwarded numbers. Nobody can say who agreed to hear from you on WhatsApp.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Topic and question sheet
A one-page list of the questions your buyers actually ask, taken from enquiry notes and your sales team. The session title and agenda come from it, and your presenter confirms every technical point.
Invitation list and consent record
A cleaned list showing who is a customer, a prospect or a referral, with the source and the consent you hold for each. Gaps are marked so you can ask before you message.
Registration page and form
A page stating the date, venue, travel note and agenda, with a short form asking for the details sales needs. A test registration checks the confirmation before invitations go out.
Invitation and reminder messages
Email copy and WhatsApp wording for the people who agreed to receive them, plus a personal call script for your best prospects. The sending days are set with you.
Session run sheet and materials
A minute-by-minute running order, slides, handouts and a question card that collects what each person wants help with.
Attendance and question record
A sheet with registrants, those who came, those who did not, and the question each one asked. Your staff fill it at the door and from the cards.
Follow-up messages and call list
Separate messages for people who attended and those who registered but missed it, each referring to the session. The call list names the person at your end and the next action.
How the result is measured
- Registrations from the people you meant to invite, against all registrations
- Attendance against registrations, by invitation source
- Questions and requests for a call recorded at the session
- Time from the session to first contact with each attendee
- Quotations, bookings or admissions traced to the session
- Full cost of the session against orders traced to it
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
Workshop and seminar marketing: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Bring a recent won order and an enquiry that went nowhere. Trace how each buyer found you, what they asked, and who handled the next step. A channel list alone will not explain the difference.
Make the scope clear
Choose one offer and one buyer group first. Agree which part needs attention: being found, getting a useful enquiry, or turning an enquiry into an order. Separate recommendations from the work required to carry them out.
Check the work in use
A useful plan names the first change, its owner, the evidence behind it, and the number that will show whether it worked. Ask what has deliberately been left out and why.
Know when to change course
If your team cannot answer the enquiries it already receives, improve that handover before buying more traffic. If the offer itself is unclear, test it with buyers before adding channels.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Pick the audience and the one question
We read your requirements brief and enquiry history with you. You decide who the session is for and what decision it should move forward.
- 2
Clear the list
Your team sends the contacts you hold with their source. We sort them and agree which channels each group may be contacted on.
- 3
Write the session and the page
The agenda, slides, registration page and messages go to your nominated reviewer. Clinical, legal or technical statements stay with your own expert.
- 4
Invite, remind and confirm
Invitations and reminders go out on the agreed days. Late registrations and withdrawals go in the same sheet.
- 5
Run the day
Your team hosts and presents. The door sheet and question cards are filled while people are still in the room.
- 6
Follow up and review
Messages and calls go out against the record. We then compare registrations, attendance, enquiries and orders with the baseline and agree whether to hold another.
Before you hire anyone
Do this first yourself.
Most of the groundwork for a session can be done with a notebook and your enquiry history.
- Write down the five questions buyers ask most often on the phone, in their words.
- List every person you would invite and mark where each contact came from.
- Mark who has agreed to receive WhatsApp or email messages from you, and who has not.
- Decide who will present and who will stand at the door filling in the attendance sheet.
- Name one person who will call attendees afterwards and the day they start.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- How will you build the topic from our buyers' questions rather than our brochure?
- How do you handle consent for the people on our invitation list?
- What will we hold at the end of the day: who came, who did not, what each asked?
- Who writes and approves any medical, legal or technical claim in the materials?
- How will you link orders back to the session, and what will you say if they cannot be linked?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you book the hall, caterer and speaker?
Can we send WhatsApp reminders to everyone on our list?
We are a clinic. Can a seminar bring in patients?
Should it be a workshop or a seminar?
What does it cost and how do we start?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Workshop and seminar marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.