Event and trade show marketing · Marketing
Make sure a trade show actually produces enquiries after the stall comes down.
Many businesses pay for a stall at a trade show, print some banners, and treat the event itself as the whole plan. The actual return comes from what happens before and after the event. Who is invited to visit, how their details are captured on the day, and whether anyone follows up before the visitor forgets the conversation, decide whether it pays off.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Event and trade show marketing is the planning around an exhibition or industry event: who to invite, and how each visitor is followed up afterwards. GullySales handles the promotion, the lead capture at the event and the follow-up plan, since most of a show's value is lost in the weeks afterwards.
Before the show, we promote attendance to your specific target buyers rather than hoping for general footfall. During it, we set up a simple way to capture every visitor's details and interest. After, we run a structured follow-up so the trade show becomes a source of enquiries, not just a photo from the stall.
This applies to industry exhibitions, dealer meets and local trade fairs alike, wherever a physical presence in front of the right people is worth the cost of attending.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Visitors to the stall are never captured beyond a business card”
A stack of business cards comes back from the show, sits in a drawer, and is never turned into a working list of enquiries.
“Nobody was invited to visit, so footfall depends on luck”
The stall relies entirely on whoever happens to walk past, with no effort made to bring your specific target buyers to the event.
“Follow-up happens weeks after the event, if at all”
By the time someone calls a visitor back, the conversation from the stall has been forgotten by both sides.
“The same materials are reused from three shows ago”
Banners, brochures and the pitch itself have not been updated to reflect the current product range or pricing.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Pre-event promotion
Invitations and content aimed at your target buyers to bring the right visitors to the stall, not just whoever passes by.
Stall materials
Updated banners, brochures and a clear pitch reflecting your current offering.
Lead capture setup
A simple form or scanning process to capture every visitor's details and interest level on the day.
Same-week follow-up plan
A structured sequence of calls or messages to every captured lead within days of the event, not weeks.
Post-event report
Visitors captured, follow-ups completed, and enquiries converted, weighed against the cost of attending.
How the result is measured
- Visitors captured with contact details
- Follow-ups completed within a week of the event
- Enquiries and orders traced back to the event
- Cost per qualified visitor against the total spend on attending
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers, distributors and B2B sellers who regularly attend industry exhibitions
- Businesses that pay for a stall but have no plan for capturing or following up on visitors
- Companies launching a new product who want a physical event to introduce it
- Dealers and franchisees attending trade fairs organised by a parent brand
- Businesses that have exhibited before and are unsure whether it was worth the cost
Not for
It is not the right fit if.
- Businesses in categories with no relevant trade show or exhibition to attend
- Companies unwilling to commit to a follow-up process after the event
- Anyone treating the stall itself as the whole marketing effort with no promotion beforehand
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the event
We confirm who typically attends this specific show, and whether it matches your actual target buyer.
- 2
Audit past attendance
If you have exhibited before, we review what was captured last time and what happened to it.
- 3
Plan promotion and materials
Pre-event outreach and stall materials are prepared with enough lead time before the show.
- 4
Run the event
Lead capture happens consistently throughout the event, not only when someone remembers.
- 5
Follow up and measure
Every captured lead is contacted within days, and the event's return is calculated against its cost.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a trade show still worth the cost?
Do you attend the event with us?
How soon should follow-up happen?
Can this work for a small local trade fair, not just a national exhibition?
What does GullySales charge for this?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Event and trade show marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Speaking, podcasts and panels: which visibility is worth your timeSome invitations to speak flatter you without reaching anyone who buys. This post gives a four-question test, a comparison of stage, podcast, panel and webinar, and a rule for saying no.
- How to advertise to business ownersThe owner is the user, the budget and the signature in one person. That removes the committee and it also removes the nurture sequence, because the decision happens in one sitting or not at all.
- After the India International Trade Fair: turning visiting cards into ordersAfter the India International Trade Fair, sort the visiting cards by what each visitor asked for, send each a message that names and answers that question, and log every card in one register before the week ends.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.