Trade and dealer marketing · Channel and partners
Help your dealers sell more without doing all the work of demand generation for them.
A manufacturer or distributor selling through dealers depends on those dealers actually selling, and many dealers have neither the time nor the marketing skill to promote effectively on their own. Leaving this entirely to them usually means inconsistent, low-quality local marketing across the network.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Trade and dealer marketing generates demand at the level of your dealer or distributor network, giving dealers materials, offers and local campaigns to help them sell more of your product. GullySales builds this to work across a whole network, not one dealer at a time.
We build materials, offers and campaign templates dealers can use with minimal effort, along with support for running local promotions. That way the whole network benefits from professional marketing without each dealer having to produce it themselves.
This is broader than co-operative partner marketing, which is the specific funding arrangement for one joint campaign. Trade and dealer marketing is the ongoing programme of enabling demand generation across your entire dealer network.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Each dealer produces their own inconsistent marketing”
One dealer runs a decent local campaign, another does nothing, and a third uses outdated pricing or an incorrect logo, with no consistency across the network.
“Dealers do not have the time or skill to market effectively”
A dealer is good at selling in person but has neither the time nor the background to run an effective local campaign on their own.
“A new product launch never reaches dealer-level promotion”
Head office markets the launch nationally, but individual dealers never receive materials or support to promote it locally themselves.
“There is no visibility into what dealers are actually doing locally”
Head office has no clear picture of which dealers are marketing actively and which are relying entirely on walk-in trade.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Ready-to-use dealer materials
Templates for local ads, social posts and print material that dealers can adapt with minimal effort.
Local campaign toolkits
Pre-built campaign packages for launches or seasonal promotions, ready for dealers to run locally.
Dealer training
Simple guidance helping dealers use the materials and run basic local promotion effectively.
Brand consistency checks
A process for reviewing dealer-level marketing against current brand standards and pricing.
Network activity reporting
Visibility into which dealers are actively marketing and how their local campaigns are performing.
How the result is measured
- Dealers actively using provided marketing materials
- Consistency of branding and pricing across dealer marketing
- Enquiries generated at the dealer level, where traceable
- New product uptake across the dealer network
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and distributors selling through a network of dealers or retailers
- Businesses whose dealers currently produce inconsistent or low-quality local marketing on their own
- Companies wanting a consistent brand presence across every dealer location
- Businesses launching a new product that needs dealer-level promotion to succeed
- Franchise networks needing local marketing support that still follows brand standards
Not for
It is not the right fit if.
- Businesses selling directly to end consumers with no dealer or distributor network
- Companies with only one or two dealers, where individual co-operative campaigns fit better than a network-wide programme
- Dealers unwilling to use provided materials or follow basic brand guidelines
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the trade and dealer marketing work runs
- 1
Understand the dealer network
We assess the size, spread and marketing capability of your current dealer network.
- 2
Audit current dealer marketing
We review what dealers are currently producing, and how consistent or effective it is.
- 3
Build the toolkit
Ready-to-use materials and campaign templates are created for dealers to adopt easily.
- 4
Roll out and train
Materials are distributed with simple guidance on how to use them effectively.
- 5
Measure and support
We track network-wide activity and provide ongoing support to dealers who need it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from co-operative partner marketing?
Do dealers pay for this themselves?
What if some dealers do not want to participate?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Trade and dealer marketing, written for your industry.
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Read before you buy
- Trade promotions: scheme design that does not train dealers to wait for discountsHow to tell when a dealer scheme has become the price, and how to design schemes around growth and display so dealers order without waiting for the next offer.
- Selling auto parts through distributors and mechanics: what each one is buying from youAn aftermarket parts maker sells to two people at once: the distributor, who judges stock, margin and defect replacement, and the mechanic, who judges fit and trust. What to offer each, and when.
- Selling Coimbatore pumps and motors: one pack for dealers, another for institutional buyersDealers buy on the rate list, stock and service support; institutional buyers buy on data sheets, certificates and references. Keep two packs, and never let the dealer rate list reach a builder.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.