Print and outdoor advertising · Marketing
Put your name on the hoarding people actually pass on their way to buy.
Digital advertising dominates most marketing budgets now. But for a local business, or an older, offline-leaning audience, a well-placed hoarding, a local newspaper insert or a bus shelter panel can still reach people digital channels miss.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Print and outdoor advertising covers newspaper, magazine, hoarding, bus shelter and other physical placements, still relevant for local reach and for audiences who spend less time on digital platforms. GullySales designs the creative, chooses placements based on genuine local footfall, and tracks response through a dedicated phone number or code.
We choose placements based on genuine footfall and audience match for your specific business, not simply availability or a media owner's sales pitch. We also design creative that works within the format's real limitations, such as a hoarding read from a moving car in a few seconds.
Tracking a physical placement is different from digital, so every print or outdoor campaign gets its own phone number or code, so response can be measured rather than assumed.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A hoarding is booked based on price alone, not actual footfall”
The cheapest available site is chosen without checking whether the people passing it are anywhere close to your actual target buyer.
“The creative has too much text to be read in passing”
A hoarding or bus shelter panel is designed like a printed brochure, with far more text than someone glancing at it for a few seconds can actually absorb.
“There is no way to measure whether the ad produced any enquiries”
The placement runs for a month, and without a dedicated phone number or code, nobody can tell if it brought in a single genuine enquiry.
“The same design has been reused for years”
A hoarding or newspaper ad has not changed in a long time, so people who have seen it repeatedly no longer notice it at all.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Placement selection
Hoardings, bus shelters or print publications chosen based on genuine, checkable footfall or readership relevant to your buyer.
Creative design
Simple, high-impact designs built for the format, a few seconds of attention for outdoor, a browsing glance for print.
Trackable response mechanism
A dedicated phone number or code specific to the placement, so response can actually be measured.
Booking and negotiation
Rates negotiated directly with media owners rather than accepting the first quote.
Performance report
Calls or enquiries traced to the placement, weighed against its cost.
How the result is measured
- Calls or enquiries traced to the placement
- Cost per enquiry from print or outdoor spend
- Rate negotiated against the original quote
- Creative refreshed on a reasonable schedule
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Local businesses with a defined catchment area where a well-placed hoarding is genuinely seen by relevant people
- Businesses targeting an older or less digitally active audience segment
- Companies wanting to build local credibility and visibility alongside digital channels
- Retailers, clinics and services near a hoarding, bus route or local publication with real relevant readership
- Businesses opening a new branch and wanting visible local presence quickly
Not for
It is not the right fit if.
- National or online-only businesses with no defined local catchment to target
- Businesses wanting the same granular targeting and reporting available on digital platforms
- Very small budgets where a single placement will not achieve meaningful reach
- Anyone booking space for an election campaign, which we turn down whatever the party
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the target audience
We confirm who this placement needs to reach and where they realistically pass or read.
- 2
Audit available placements
We compare hoardings, bus shelters and publications on genuine reach rather than availability alone.
- 3
Design and negotiate
Creative is built for the format and rates are negotiated before booking.
- 4
Launch with tracking
A dedicated phone number or code is set up before the placement goes live.
- 5
Measure results
Calls and enquiries are tracked back to the placement and reported against its cost.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is print and outdoor advertising still worth it?
How do you measure results from a hoarding?
How much text should a hoarding have?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Print and outdoor advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- QR codes for offline advertisingOne code per placement, printed where somebody is standing still. A scan is a person with a phone at a place, not a lead, and a free shortener can kill your print run.
- Newspaper advertising in Bengaluru: which paper reaches which cityTwo cities read two sets of papers here. The English dailies reach the corridor that arrived in the last decade, the Kannada dailies reach the settled one, and the insert by pincode reaches your own street.
- How to track newspaper advertisingResponse to a newspaper advertisement arrives in hours, not weeks, and one code across four editions tells you nothing. Measure the release date, edition by edition.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.