Integrated marketing campaigns · Marketing
Make every channel in a campaign say the same thing at the same time.
A campaign that runs on Google Ads, social media and email separately, each planned by a different person on a different timeline, rarely presents the same offer or message. A buyer who sees the social post and later the email can end up confused about which one is current.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Integrated marketing campaigns combine advertising, social media, email, WhatsApp and public relations into one campaign built around a single idea. A buyer then sees the same offer wherever they encounter it. GullySales plans the idea once, adapts it correctly for each channel, and reports on the campaign as a whole rather than channel by channel.
We build the campaign from one central idea, then adapt it properly for each channel. An ad is not the same as a social caption, and a press mention is not the same as a WhatsApp broadcast. All three should still be recognisably part of the same push.
This sits above channel-specific execution. Where Google Ads or social media marketing focuses on one channel done well, integrated marketing campaigns coordinates several of them toward the same specific goal.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The ad, the social post and the email tell slightly different stories”
Each channel was briefed separately, so the offer, the dates or the core message drift apart between them.
“A press mention lands with no matching campaign around it”
Public relations secures coverage, but there is no coordinated advertising or social activity to make the most of the attention while it lasts.
“Each channel reports its own version of success”
Social reports engagement, ads report clicks, email reports opens, and nobody rolls these into one view of whether the campaign worked.
“A campaign idea works on one channel and fails when copied to another”
A message built for a thirty-second video is dropped unchanged into a print ad or an email, where it does not work at all.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Central campaign idea
One core message and offer that every channel adapts, rather than each channel inventing its own version.
Channel-specific adaptation
The idea reworked properly for advertising, social, email and PR, respecting what each format actually needs.
Coordinated timeline
A single schedule so channels launch together and reference each other rather than running independently.
Cross-channel creative assets
Visuals and copy built as a family, recognisable as the same campaign wherever they appear.
Unified reporting
One report showing what each channel contributed to the single number the campaign was run for.
How the result is measured
- Enquiries and orders from the campaign as a whole
- Message consistency across channels, checked manually
- Combined reach and engagement across all channels
- Cost per enquiry for the integrated campaign versus single-channel benchmarks
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses planning a significant push, such as a launch or anniversary, across more than two channels
- Companies where different people or agencies currently run each channel without a shared brief
- Owners who have noticed inconsistent messaging between their ads, social posts and emails
- Businesses wanting public relations, advertising and social media working toward the same story
- Teams with the internal capacity to execute across channels but no single integrating plan
Not for
It is not the right fit if.
- Single-channel campaigns where coordination across channels adds no value
- Very small budgets that can only realistically fund one channel well
- Businesses wanting each channel run entirely independently with no shared message
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many channels should a campaign include?
Do you need to run every channel yourselves?
How is this priced?
Is this the same as campaign strategy and management?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Integrated marketing campaigns, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.