Google Ads · Marketing
Show up at the exact moment someone searches for what you sell.
A person searching for a specific service, a root canal, a CNC job worker, a wedding photographer, is usually close to deciding. Google Ads puts your business in front of that exact search right away. That is its main advantage over organic search, which can take months to work.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Google Ads is paid search advertising that puts you at the top of Google when someone searches ready to buy, not months later like organic ranking. GullySales sets up and runs the account, and reports on enquiries and cost per enquiry, not clicks alone.
We build campaigns around the searches that carry real buying intent, and write ads and landing pages to match. Then we set a budget that keeps cost per enquiry within a sensible range, rather than spending toward a click target.
This differs from meta advertising and social media ads, which reach people based on interests and behaviour rather than an active search. Google Ads works because the person has already told you, in their own words, what they want.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Competitors appear above you for your own service name”
Someone searches for exactly what you offer, plus your city, and a competitor's ad appears first because they are bidding on the search and you are not.
“Money is spent on clicks that were never going to buy”
Broad targeting brings in browsers and researchers rather than people ready to enquire, and the budget disappears on clicks with no real intent behind them.
“The ad promises something the landing page does not deliver”
A click lands on a generic homepage instead of a page matching what the ad promised, and the visitor leaves without enquiring.
“Nobody can say what an enquiry from Google Ads actually costs”
The account shows spend and clicks, but nobody has connected that to the number of enquiries or orders it produced.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Keyword and intent research
The specific searches worth bidding on, ranked by buying intent rather than volume alone.
Campaign structure and setup
Campaigns organised by service or product so budget and bidding can be controlled precisely.
Ad copy
Ads written to match the exact search, tested and refined based on what actually gets clicked and converts.
Landing page matching
Traffic sent to a page built for that specific search, not a generic homepage.
Bid and budget management
Daily budget and bids managed to keep cost per enquiry within an agreed range.
How the result is measured
- Cost per enquiry
- Enquiries and orders traced to Google Ads
- Click-through rate on core campaigns
- Quality Score on priority keywords
- Budget spent against the monthly plan
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that need enquiries within weeks, not months
- Owners whose buyers actively search Google for the service or product before contacting anyone
- Businesses running organic SEO who want an immediate channel while rankings build
- Multi-location businesses that need to show up separately for each branch's local searches
- Seasonal businesses needing a fast, controllable channel around a specific period
Not for
It is not the right fit if.
- Businesses whose buyers do not search online at all, such as pure referral or tender-based work
- Very low-margin products where the cost per click makes paid search unprofitable
- Businesses unwilling to fund an ongoing daily budget; Google Ads stops producing enquiries the day spend stops
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the Google Ads work runs
- 1
Understand the offer and margin
We confirm what a worthwhile cost per enquiry looks like for your business before setting any budget.
- 2
Audit search intent
We research the exact terms your buyers use, in their own words, ranked by how close they are to buying.
- 3
Build campaigns and pages
Campaigns, ads and matching landing pages are built together, not the ad alone.
- 4
Launch and track
The account goes live with full conversion tracking in place from day one.
- 5
Measure and optimise
Spend and results are reviewed continually, with weak searches and ads paused and strong ones given more budget.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should we budget for Google Ads?
How soon will we see enquiries?
Should we do Google Ads or SEO?
What happens if we stop the budget?
How long is the contract?
Who will actually do the work?
What do you need from us?
By industry
Google Ads, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Google Ads vs SEO: how to choose based on your business goalsGoogle Ads is faster and costs per click; SEO is slower and builds over time. Choose by your goal, your cash and how soon you need enquiries.
- How to write Google Ads copy that earns the click and the callSearch copy answers a question somebody just typed, inside a stack of near identical text blocks, in thirty characters a line, with the pieces shuffled by Google. Write for that and nothing else.
- How to set up Google Ads conversion trackingDecide what counts as an enquiry, install one tag, give calls their own rules, and send the orders back from your CRM. Most accounts break at the third step.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.