Manufacturing companies · Bengaluru · Six months
SB Engineering: high-quality leads up 45%.
Buyers looking for laser cutting in Bengaluru were finding other suppliers first.
SB Engineering does laser cutting and sheet metal fabrication in Bengaluru, and did not rank for the terms customers type, so buyers found other suppliers first. Over six months, GullySales redesigned the site for mobile, rewrote the service pages, and ran the search and content programme. It also set up social, email, Google Ads and retargeting to keep leads warm.
The problem they brought us
Where things stood.
Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
The website was difficult to use on a phone, and the service pages did not carry enough detail for a buyer to judge the shop. Enquiries arrived in fits and starts, with nothing in place to even them out.
What we did about it
The work, in the order it happened.
- 1
The site redesigned for mobile
A redesign built for the phone, with the service pages rewritten so a buyer can see what the shop cuts and to what standard.
- 2
Search work on the buyer's terms
Keyword research, then meta tags, headers, page copy and backlinks worked on for the terms customers actually type.
- 3
Content that shows the work
Industry posts, project highlights, technical articles and case studies, with testimonials and videos.
- 4
Social channels managed
LinkedIn, Facebook and Instagram run to a content calendar rather than posted to when there is time.
- 5
Leads nurtured, not left
Automated email sequences and a monthly newsletter, with Google Ads and retargeting campaigns bringing buyers back.
Where it landed
Results, as recorded.
As published at the end of the engagement, over six months.
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
- Social following grew 75% and engagement 120%.
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.