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A redesign that fixes why your website does not bring enquiries, not only how it looks.

Gully Sales rebuilds existing websites for Indian SMBs. We keep the pages, rankings and content that already work, replace what confuses or slows visitors, and hand you a site your own team can update without calling a developer.

  • Your rankings and working pages are mapped and carried over, not lost in the move.
  • Every page rewritten around what the visitor needs to decide, not what the old site said.
  • A site built so your own team can add pages, offers and case studies after launch.
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Gully Sales Private Limited rebuilds websites for small and medium businesses across India, keeping the rankings and content that already earn their place.

In one paragraph

What is Website redesign services for Indian SMBs?

Website redesign from Gully Sales rebuilds the website you already have so it explains your offer clearly and turns visitors into enquiries. We review the current site, keep the URLs, content and rankings that work, redirect what changes, rewrite each page around the buyer's questions and rebuild on a platform your team can maintain. It suits businesses whose website has fallen behind the business it represents.

The problem

Your website describes the business you were, not the one you are now.

Your site was built once, in a hurry, for a launch that has long since passed. Since then the business has added services, moved upmarket, opened new cities or changed who it sells to, and the site has stayed where it was. Visitors arrive from a referral or a search, see a home page that does not match what they were told, and leave without asking. Nobody inside the business looks at the site often enough to notice, because everyone already knows what it should say.

You will recognise it as

  • The owner sends prospects a PDF or a WhatsApp deck instead of a link, because the site does not explain the offer well.
  • Services you stopped offering are still on the menu; the ones you are known for are buried or missing.
  • Small changes need a developer who is hard to reach, so the site has not been updated in months.
  • The site looks fine on the laptop it was approved on and breaks on the phones most visitors use.
  • Enquiries arrive through the form once in a while, and most of them are vendors or job-seekers.
  • You have paid for ads or SEO, and traffic went up while enquiries did not.

What it costs the business

  • Referred prospects who check the site before calling form a lower opinion of the business than the referral gave them.
  • Marketing spend leaks: every rupee that sends traffic to a page that cannot convert is spent twice, once to attract and once to lose.
  • The sales team repeats the same explanations on every call because the site did none of the work beforehand.
  • The business grows around the website instead of through it, with brochures, decks and messages doing what the site should.

Why it persists. A redesign feels like a large, disruptive expense with no clear return, and the last one may have been exactly that: a fresh look, the same structure and the same result. Owners also fear losing the search rankings and links the old site has collected, and that fear is well founded when a redesign is treated as a design job rather than a migration. So the site is patched, page by page, until nobody remembers what it was meant to do.

If it stays unresolved. The gap between the business and its website widens every quarter. Each new service, market and hire makes the site a little less true, until it stops being something you can send people to. Competitors with a clearer site win the comparison your prospects make before they call.

What changes

You get a website that explains today's business and is built to be kept current.

In the first weeks

  • A written verdict on the current site: what to keep, what to rewrite and what to drop, with the reasons.
  • A page-by-page map from the old site to the new one, so nothing that earns traffic disappears.

In how the work runs

  • One place to send prospects, partners and recruits that says the same thing the sales team does.
  • Pages your own team can edit, add and publish without waiting for a developer.
  • Enquiries that arrive with the fields sales needs, routed to the person who will answer.

In sales and marketing

  • More of the visitors you already pay for turning into enquiries, bookings or orders.
  • Shorter first calls, because the visitor has read what the site was designed to explain.

In what management can see

  • Existing rankings protected through the move, and a structure that gives new pages a chance to rank.

Over the longer term

  • A site that grows with the business by adding pages, not by starting again in three years.

We control the review, the structure, the content, the build, the redirects and the launch. Enquiry volume and ranking movement follow from those and from the traffic and follow-up your business puts behind the new site, which we can help plan.

Who it is for

Your website has fallen behind the business it is meant to represent.

The businesses it suits

  • Owners and marketing heads of Indian SMBs with a website that is three or more years old, or that was built before the current offer existed.
  • Manufacturers, distributors and B2B service firms whose site still reads like a brochure while the business sells solutions.
  • Clinics, schools, hospitality and professional practices whose site does not match the standard of the premises.
  • Businesses that have added cities, products or segments and now have a home page that speaks to none of them clearly.
  • Companies with real traffic from search or ads and a site that cannot convert it.
  • Businesses about to spend on marketing and wanting the site fixed before the traffic arrives.

What usually prompts the call

  • A prospect said the site made the business look smaller or older than it is.
  • A rebrand, a new product line or a move upmarket has made the old site untrue.
  • The developer who built the site is no longer reachable, and the platform is hard to update.
  • A marketing campaign is planned and someone has asked where the traffic will land.
  • The site loads slowly or breaks on mobile, and the fix keeps getting deferred.

What Gully Sales does

The work, component by component.

Current-site review

We benchmark the site you have: analytics, search rankings, page speed, mobile behaviour, the enquiry form and every page's job. We record what works, what visitors ignore and what is broken, and talk to the people who send prospects to the site.

Why it matters:
Without a baseline a redesign cannot be judged, and without knowing what earns traffic you cannot protect it.
You receive:
Current-site review with a keep, rewrite or drop decision for every page.
Business value:
You decide what to change on evidence, and you know what the new site has to beat.

Structure and URL mapping

A new sitemap built around what buyers look for, with every old address mapped to its new home. Pages that earn search traffic keep their URL where possible or are redirected one to one where they must change.

Why it matters:
Rankings live on URLs. A redesign that changes them without a map hands traffic back to competitors.
You receive:
Sitemap, page briefs and a full redirect map.
Business value:
The move keeps the visibility you have already earned.

Content rewrite

Each page is rewritten around the visitor's question at that stage: what is this, is it for me, why you, what next. Old copy is reused where it is still accurate and replaced where it is not.

Why it matters:
Most redesigns fail because the pictures changed and the words did not.
You receive:
Approved copy for every page, with image and proof requirements listed.
Business value:
The site explains the offer the way your team explains it on a good day.

Design system

Templates, components and rules built on your brand: type, colour, buttons, cards, forms and layouts, designed for phones first and then for desktop.

Why it matters:
Consistent components make the site faster to build now and easier to extend later.
You receive:
Design system and page designs for each template.
Business value:
Pages added later look like they belong, without a designer.

Build and integrations

Development on a platform your team can maintain, with forms, WhatsApp, CRM, analytics, booking or payment tools connected and tested with real enquiries.

Why it matters:
A site that does not feed your CRM creates work for sales instead of removing it.
You receive:
Built, integrated site on a staging address for review.
Business value:
Enquiries land where sales already works.

Testing, migration and launch

Content migrated, redirects checked, forms tested, speed measured, search engines told about the move, and the site watched through the first weeks after launch.

Why it matters:
Launch is where redesigns lose rankings and enquiries; it needs a checklist, not a switch.
You receive:
Launch checklist, redirect verification and a post-launch report.
Business value:
The switch happens without a dip nobody can explain.

What you will have at the end.

  • Current-site review: performance baseline and a keep, rewrite or drop decision for every page.
  • New sitemap and information architecture with a brief for each page.
  • URL redirect map covering every old address, verified after launch.
  • Rewritten and approved copy for every page, with an inventory of what was reused.
  • Design system and page designs for each template, mobile first.
  • Developed website on a platform your team can maintain, with editor training.
  • Connected forms, WhatsApp, CRM, analytics and any booking or payment tools, tested end to end.
  • Analytics and conversion tracking set up so enquiries and completions are counted from day one.
  • Launch checklist, post-launch monitoring and a report against the baseline.
  • Editor guide and a page-building routine your team can follow after we leave.

How it runs

The engagement, step by step.

  1. 1

    Review the site you have.

    We collect analytics, search data, speed and mobile measurements, enquiry records and the site's history, walk through every page with the owner and the sales team, and record what each page is for and whether it does that job.

    You provide:
    Access to analytics, search console and the current site; one session with the owner and sales.
    We produce:
    The current-site review and the baseline.
    Done when:
    The owner agrees what to keep, rewrite and drop.
  2. 2

    Define what the new site must do.

    We agree the audiences, the enquiry the site should produce, the pages needed and their priority, and write a brief for each page: who reads it, what they must understand and what they should do next.

    You provide:
    Decisions on audiences, services and the enquiry you want the site to produce.
    We produce:
    Sitemap, page briefs and the redirect plan.
    Done when:
    The sitemap and every page brief are signed off.
  3. 3

    Write the pages.

    We draft the copy page by page from your sales conversations, the old content that still holds and the questions prospects actually ask, then revise it with your subject-matter people in agreed rounds.

    You provide:
    Subject-matter input, proof points and one review round per page.
    We produce:
    Approved copy and a content inventory.
    Done when:
    Every page has approved copy and its images and proof are listed.
  4. 4

    Design the system and the pages.

    We design the components and templates on your brand, mobile first, then lay out each page on the approved copy and review the designs with you on a phone as well as on a laptop.

    You provide:
    Brand assets and feedback in the agreed rounds.
    We produce:
    Design system and page designs.
    Done when:
    Designs are approved on mobile and on desktop.
  5. 5

    Build and connect.

    We develop the site on the agreed platform, connect forms, WhatsApp, CRM, analytics and other tools, migrate the content that is being kept and set up the editor for your team.

    You provide:
    Logins for the tools to be connected and one person to test enquiries.
    We produce:
    The built site on staging with integrations working.
    Done when:
    A test enquiry reaches the right person with the right fields.
  6. 6

    Test, launch and watch.

    We check redirects, forms, speed, mobile and tracking, launch at an agreed quiet time, submit the new site to search engines and monitor rankings, errors and enquiries through the first weeks.

    You provide:
    Launch approval and access to the domain and hosting.
    We produce:
    Launch checklist, redirect verification and the post-launch report.
    Done when:
    Redirects resolve, enquiries are counted and the comparison with the baseline is reported.
  7. 7

    Hand over and keep improving.

    We train your team to add pages and offers, leave a routine for reviewing the site every quarter and agree whether we continue with maintenance, tracking or conversion work.

    You provide:
    The people who will own the site from here.
    We produce:
    Editor guide, review routine and a next-steps note.
    Done when:
    Your team has published a page without us.

Ways to work with us

Four ways to work with us, depending on how much of the site must change.

Full redesign

The complete engagement from review to launch, for sites where structure, content, design and platform all need to change.

Content and structure redesign

For sites on a sound platform with a look that still holds: we rebuild the sitemap and rewrite the pages within the existing design.

Migration-led redesign

For sites that must move platform or host: the redesign is planned around a safe migration, with redirects and rankings protected.

Redesign with ongoing support

The full redesign followed by a monthly arrangement for maintenance, tracking and conversion improvement, for teams without a web person.

Why Gully Sales

What you are actually choosing when you choose us.

We start from the enquiry, not the look.

Gully Sales works across marketing, sales and revenue operations, so the redesign is planned around the enquiry it must produce and where that enquiry goes next, not around a mood board.

Your rankings are an asset to be moved, not a side effect.

Every URL is mapped and redirected, search engines are told about the change and positions are watched after launch, because a redesign that loses traffic has failed however good it looks.

The words change, not only the pictures.

We rewrite every page around what the visitor needs to decide, using the way your sales team explains the business, so the site does the work of the first call.

You can run the site after we leave.

We build on platforms your team can edit, train the people who will own it and leave a routine for keeping pages current, so the next change is not another project.

Sales and marketing are in the same room.

Because we also build sales and CRM systems, the forms, fields and follow-up are designed with the people who will answer enquiries, not handed to them at launch.

Where it applies

The same service, in different businesses.

Manufacturing and industrial supply

The situation:
A components manufacturer's site lists capabilities from its early years while its real business is now custom assemblies for a few sectors.
How it applies:
The site is restructured around the sectors and problems it serves, capability pages are rewritten and a specification-request form feeds the sales team.
Likely benefit:
Buyers from the target sectors recognise themselves on the site and enquire with the details sales needs.

Healthcare

The situation:
A multi-speciality clinic's site was built for a single doctor and now hides new departments and consultants behind a crowded menu.
How it applies:
Department and consultant pages are rebuilt around conditions and treatments, with appointment requests routed by department.
Likely benefit:
Patients reach the right department and the front desk handles fewer misdirected calls.

Professional services

The situation:
A consulting or accounting firm has a site that reads like a directory listing, and prospects arrive having learnt nothing.
How it applies:
Service pages are rewritten around client situations, with proof and a clear consultation request on every page.
Likely benefit:
First meetings start further along because the site has already explained the firm.

Education and training

The situation:
A school or training institute's site has grown a page for every event and lost the admissions path.
How it applies:
The site is restructured around the parent or student journey, with admissions enquiry and visit booking made simple on mobile.
Likely benefit:
Admissions enquiries arrive complete and the office spends less time answering basics.

Distribution and dealer networks

The situation:
A distributor's site was built for consumers while its revenue comes from dealers and institutional buyers.
How it applies:
Separate paths are built for dealers, institutions and consumers, with dealer enquiry and product information behind the right entry point.
Likely benefit:
Dealer enquiries are separated from consumer questions and reach the channel team.

Hospitality

The situation:
A hotel's site has a booking engine bolted onto a template that loads slowly on phones.
How it applies:
The site is rebuilt mobile first around rooms, location and reasons to stay, with booking integrated and speed measured.
Likely benefit:
More direct bookings from mobile visitors and less dependence on aggregator commissions.

Proof

Work we can point to.

Premier Marketing

The problem:
Premier Marketing needed a website that could enhance its reach and handle leads across domestic and industrial sectors.
What we did:
Gully Sales delivered complete website development, with lead handling streamlined and the site built to support sales in both sectors.
The result:
The study records a complete, modern and responsive website ready for long-term growth, a solid brand identity through a unified logo and colour palette, clear product browsing with well-structured categories, and an easy-to-maintain backend.
Read the case study

Questions buyers ask

Before you enquire, the answers you will want.

How is a redesign different from building a new website?

A new build starts from nothing. A redesign starts from a site with history: pages that rank, links from other sites, content that is partly right and habits inside the business about how the site is used. The work is therefore as much migration as design: deciding what to keep, mapping every old address to a new one and protecting the traffic you already earn while changing what does not work. If you have no site yet, our website design and development page is the right one.

Will we lose our Google rankings when the site changes?

You can, and many businesses do, which is why we treat rankings as an asset to be moved. Every page that earns search traffic is identified in the review, keeps its address where possible and is redirected one to one where it must change. We submit the new site to search engines at launch and watch positions and organic visits for weeks afterwards. Some movement is normal in the first weeks; a lasting drop is a defect we investigate and fix.

What content, integrations and approvals will you need from us?

We need access to analytics and search data, the current site, brand assets, and the tools the site must connect to: CRM, WhatsApp, booking, payment or email. We need subject-matter input on each page and one person who can approve copy and designs in agreed rounds. Slow approvals are the most common reason a redesign runs long, so we agree the reviewers and the turnaround at the start and keep to them.

How long does a website redesign take?

It depends on the number of pages, how much content must be written from scratch, the integrations and how quickly your side reviews. We do not quote a fixed duration on this page because a twelve-page services site and a catalogue with hundreds of products are different projects. In the audit we map the stages and agree a schedule with named review points, and we report against that schedule at every stage.

Can we keep our existing platform, or do we have to move?

Often you can keep it. If the platform is sound and your team can edit it, we redesign within it. We recommend a move when the current platform is hard to update, slow, insecure, no longer supported or dependent on a developer nobody can reach. Either way the decision is made in the review on evidence, and a move is planned as a migration with redirects and rankings protected.

Do you write the content or do we?

We write it, with you. The review decides which existing copy still holds. For everything else we draft each page from your sales conversations, the questions prospects ask and the proof you can stand behind, then revise it with your subject-matter people. You approve every page before it is designed. Where you have a writer in-house, we can brief and edit them instead of writing from scratch.

How is success measured after launch?

Against the baseline we record before design starts: qualified conversion rate, form completion, lead quality, page speed, engagement, checkout completion where there is a store and cost per conversion where ads run, plus the rankings and traffic of migrated pages. We report at launch and monthly for the first three months, comparing like periods and noting seasonality, so you can see what the redesign changed rather than what the market did.

What is excluded from the scope of a redesign?

Ongoing marketing, paid campaigns, SEO content programmes, photography and video production, and hosting fees sit outside the redesign unless we scope them separately. So do large custom applications such as customer portals or bespoke e-commerce logic, which we quote as their own projects. We name what is excluded in the proposal, so there are no surprises at launch and no argument about who was to supply what.

3 more questions

Will the new site work properly on mobile?

It is designed on mobile first, because that is where most visitors to an Indian SMB website arrive from. Every page is reviewed with you on a phone before it is approved on a laptop, forms are built for thumbs and speed is measured on mobile networks. The old site's mobile problems are usually the first thing the review finds and the first thing the redesign fixes.

What happens to enquiries during the switch?

Nothing should be lost. We test the new forms on staging with a real enquiry routed to the person who will answer it, launch at a quiet agreed time and keep the old form's destination live until the new one is confirmed. Tracking is set up so enquiries are counted from the first hour. If something fails we can roll back, because the old site is kept until the new one is stable.

Can our own team update the site after launch?

Yes, and that is a condition of the build. We use platforms your team can edit, build page templates so new pages match without design work, train the people who will own the site and leave an editor guide. Where you would rather not manage it, our maintenance and support service can take it on, but the site is never dependent on us to publish a page.

Talk to us

Book a free audit of the site you have, and we will say what is worth keeping.

The free audit is a working review of your current site, not a pitch. If the honest answer is that your site needs conversion optimisation or a few fixes rather than a redesign, we will say so.

  • No obligation and no sales script
  • A reply from someone who does the work
  • Your details are never sold or shared

Your website data and business details are used only to prepare the review and stay within Gully Sales.

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