Website redesign · Marketing
Replace the old site without losing what it already ranks for.
A redesign that is treated purely as a fresh visual project often loses years of earned search rankings overnight, because old page addresses stop working and nobody redirected them. This is the single most expensive, most avoidable mistake in a website rebuild.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Website redesign replaces an existing website with a new one, without losing the search rankings and traffic the old site has already earned. GullySales maps the old site to the new one page by page before anything goes live.
We map every important existing page to its new equivalent, set up the redirects correctly, and check rankings before and after launch. The new site gets to look and work better without starting its search visibility back at zero.
For example, a hospital whose department pages already rank for local treatment searches needs this care taken seriously. Losing that visibility during a redesign would cost real enquiries, not just appearances.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A redesign is overdue but everyone is afraid of losing search rankings”
An outdated site keeps running years past its useful life because nobody wants to risk the traffic it has slowly earned.
“The current site was built for a business that has since changed”
Services, pricing and even the target customer have moved on, while the site still presents the business as it was when it was first built.
“Three redesign quotes disagree on what needs to change and why”
Different vendors propose different scopes with no shared diagnosis of what is actually wrong with the current site.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Pre-redesign audit
A review of the current site's rankings, traffic and technical health, so the redesign starts from an accurate baseline.
Page mapping and redirect plan
Every existing page mapped to its new equivalent, with redirects planned before launch, not fixed afterwards.
Design and development
The new site designed and built to current standards, informed by what has and has not worked on the old one.
Content migration
Existing content that still performs well is preserved and improved rather than discarded for the sake of novelty.
Pre-launch ranking check
Rankings and traffic are recorded immediately before launch, to measure against after the switch.
Post-launch monitoring
Rankings and traffic checked closely after launch, with fast fixes if anything unexpected drops.
How the result is measured
- Rankings retained after launch versus before
- Redirects implemented correctly
- Traffic in the four weeks after launch versus before
- Enquiry rate on redesigned pages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with an existing site that ranks for real searches and cannot afford to lose that
- Owners who know a redesign is overdue but are worried about the effect on rankings
- Businesses whose current site was built for a version of the company that has since changed
- Companies that have received conflicting redesign quotes and are unsure what is actually needed
- Sites accumulated over years with outdated design but genuine, earned search authority
Not for
It is not the right fit if.
- The current site has no meaningful traffic or rankings to preserve, a fresh build may be simpler
- The business itself has changed so much that starting from a proper structure review makes more sense first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website redesign work runs
- 1
Audit the existing site
We record current rankings, traffic and technical condition before planning any changes.
- 2
Map old pages to new
Every page worth preserving is matched to its equivalent on the new site, with a redirect plan built in advance.
- 3
Design and build the new site
The new site is designed and developed to fix what the old one got wrong, while keeping what worked.
- 4
Launch with redirects live
Redirects go live at the same moment as the new site, so no page disappears from search results even briefly.
- 5
Monitor closely after launch
Rankings and traffic are checked closely right after launch, with immediate fixes if anything unexpected occurs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will a redesign hurt our current SEO?
How is this different from a full new build?
How long does a redesign take?
What happens in the days immediately after launch?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website redesign, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Website redesign or fix what you have: how to decideFive checks on enquiries, speed, mobile, content and ownership tell you whether to repair your current website or redesign it, with a verdict rule and a worked case.
- A website redesign checklist for business ownersBefore you redesign, find out what the current site produces, then protect your rankings, pages and enquiry tracking through the change.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.