Off-page SEO and link building · Marketing
Earn the mentions that tell Google your business can be trusted.
A well-built site can still lose to a competitor with a plainer one, because Google also weighs how many other trustworthy sites mention or link to yours. This is authority, and it is earned outside your own site, not written on it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Off-page SEO and link building earns mentions and links from other real websites, trade bodies, suppliers and press. This is one of the signals Google uses to trust a site enough to rank it. GullySales builds these from genuine relationships, never bought links.
We find realistic sources for your business: trade associations, supplier directories, local press, industry publications, and past customers willing to mention the work. Each one is pursued as an actual relationship, not a purchase.
This is slower than buying links, and that is the point. Purchased links get penalised the moment Google's systems catch up to them, and cleaning up after a penalty costs more than the shortcut ever saved.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The site has no mentions anywhere except your own listings”
Search for your business and only your own website, your own social pages and directory listings appear. No independent site vouches for you.
“Competitors with worse pages outrank you on authority alone”
Their site may be less relevant to the search, but years of earned mentions and links let it outrank a newer, better-written page.
“Past link building left risky, purchased links on the domain”
A previous vendor bought links from low-quality sites, and the account is now more exposed to a penalty than it is helped by the links.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Link and mention audit
Every existing backlink reviewed and classified as safe, neutral or risky, with a plan to disavow anything that could cause a penalty.
Source list
A realistic list of trade bodies, suppliers, directories, journalists and past customers likely to mention or link to your business.
Outreach and pitching
Contact made on your behalf with a specific reason for the mention, not a generic request for a favour.
Digital PR angles
Genuine stories, data or expertise from your business packaged for local press and trade publications to pick up.
Directory and citation consistency
Your business name, address and phone number matched across every directory that lists it, which is itself a trust signal.
Link report
New mentions and links earned each month, with the authority and relevance of each source noted plainly.
How the result is measured
- New links and mentions earned
- Authority score of the domain
- Risky links identified and disavowed
- Directory listings matched and corrected
- Rankings on pages targeted for authority gains
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a technically sound, well-written site that still is not ranking
- Manufacturers and professional firms with genuine trade body or association memberships to draw on
- Businesses that have used a link-buying service before and are unsure what state it left them in
- Companies with real press or customer stories nobody has pointed a link at
- Owners competing against businesses with more visible online mentions
Not for
It is not the right fit if.
- You want guaranteed link numbers by a fixed date, nobody can promise that honestly
- The site itself has technical or content problems that need fixing first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the current backlink profile
We check what already links to the site and flag anything risky left by previous work.
- 2
Identify realistic sources
We look at trade bodies, suppliers, past customers and press your business can genuinely reach, not a generic outreach list.
- 3
Pitch with a real reason
Each outreach has a specific, honest reason for the mention, whether that is a customer story, a data point or an event.
- 4
Track what lands
Every mention or link earned is logged against the source and the page it points to.
- 5
Review authority growth over time
We check whether the domain is gaining authority, and drop a source from the list when it stops producing mentions.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kerur Pain Clinic
- Situation
- The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
- What we did
- Competitors mapped
- A website that answers the patient
- On-page and local search work
- Link building and technical fixes
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you buy links?
How fast does this move rankings?
Can you check links a previous agency built for us?
What counts as a good link for our business?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Off-page SEO and link building, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.