Hospitals · Bengaluru
Nanda Arthritis and Rheumatology Center
A rheumatology centre gave a patient no way to learn about it.
Nanda Arthritis and Rheumatology Center treats rheumatic disease and joint pain in Bengaluru, and had no website, nothing optimised for search, and almost no enquiries. GullySales built the website, did the search and Google Business work, set up lead capture and advertising, and trained the staff on handling the enquiries that followed.
The problem they brought us
Where things stood.
There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
Nothing was optimised for search, so the centre did not appear in the local results. The staff had no training in patient communication either, so the enquiries that did come in were not converted.
What we did about it
The work, in the order it happened.
- 1
A website for patients
A responsive site with patient information, specialist details and testimonials, written for someone who has been in pain for months.
- 2
Search work
Keyword research and on-page work, with location-specific content so the centre appears in local and organic results.
- 3
Google Business and reviews
The Google Business listing improved and a process put in place for asking for reviews and replying to them.
- 4
Lead capture and advertising
Capture forms on the site, with digital advertising bringing patients to them.
- 5
Staff trained on enquiries
Training for the staff on communication and conversion, so a patient who rings is helped rather than passed around.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Staff trained on enquiries
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.