Performance marketing and PPC · Marketing
Judge every advertising rupee by the enquiry it produced, not the platform that spent it.
Google Ads and Meta advertising are each their own service when run in isolation, chosen for their own strengths, search intent for one, interest-based reach for the other. Performance marketing sits above both. It treats every paid channel as part of one system, measured on the same standard, and moves budget to wherever that standard is currently best met.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Performance marketing and pay-per-click (PPC) advertising means running paid campaigns across Google, Meta and other platforms against one budget. It is judged on cost per enquiry and cost per order, not on what each platform's own dashboard claims for itself. GullySales runs the channels together and moves budget toward whichever one is bringing orders.
We manage this with a single, cross-platform view of cost per enquiry and cost per order. A decision to spend more on one channel and less on another is based on evidence, not platform loyalty.
This service suits a business already running, or ready to run, paid advertising on more than one platform. It fits an owner who wants that spend managed as a single, accountable budget rather than separate silos.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Each platform is managed separately with no shared standard”
Google Ads and Meta are run by different people or reported in different formats, so nobody can compare them fairly to decide where the next rupee should go.
“Budget stays fixed by platform regardless of performance”
A set amount goes to each platform every month out of habit, rather than shifting toward whichever is currently producing the better cost per enquiry.
“Success is measured differently on every dashboard”
One platform reports conversions, another reports leads. With no shared measure, comparing the two is guesswork.
“A new platform is never tested because the existing ones absorb the whole budget”
A potentially strong channel goes untried because nobody has set aside even a small test budget to find out.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Cross-platform campaign management
Google, Meta and other relevant paid channels managed under one strategy and one team.
Shared performance standard
Every platform measured on the same basis, cost per enquiry and cost per order, so comparisons are fair.
Dynamic budget allocation
Spend shifted toward the best-performing platform within agreed limits, rather than fixed by habit.
New channel testing
A small, defined test budget for a new platform, with a clear point to scale it up or drop it.
Unified report
All paid channels reported together against enquiries and orders, in one document.
How the result is measured
- Overall cost per enquiry across all paid channels
- Budget allocation against relative platform performance
- New channel tests concluded with a clear decision
- Enquiries and orders traced to paid advertising as a whole
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses running or planning paid campaigns across more than one platform
- Companies wanting a single, accountable owner for all paid advertising performance
- Owners tired of comparing platform-specific reports that use different definitions of success
- Businesses with enough budget to meaningfully shift spend between platforms based on results
- Companies that have run single-platform ads before and are ready to scale across channels
Not for
It is not the right fit if.
- Businesses with a very small budget suited to only one platform
- Companies wanting each platform managed and reported entirely separately
- Anyone unwilling to move budget away from a familiar platform if the numbers say another performs better
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from running Google Ads and Meta advertising separately?
How much budget is needed to make this worthwhile?
Will you always favour one platform over another?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Performance marketing and PPC, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to improve lead quality before increasing your advertising budgetBefore you raise ad spend, check four numbers: cost per qualified lead, reply time, lead-to-order rate and the mix of sources. If they are weak, more budget buys more of the same problem.
- Festive season planning for online sellers: work back from the courier's last safe dateAn online seller plans Diwali backwards: the courier's last safe date for each zone, then your own order cut-off, then the ad build-up, then stock and packing. A count-back sheet, and what to do after the cut-off.
- Negative keywords: the list that stops your Google Ads paying for the wrong searchesA starter negative keyword list for service trades, grouped by the kind of searcher you do not want, plus a routine for reading the search terms report and adding to it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.