Gully Sales runs your Meta advertising end to end: the audiences worth interrupting, the creative that stops the scroll, the offer people respond to, and the tracking that shows which ad produced which enquiry.
Gully Sales Private Limited works with businesses across India, and the Meta account, audiences and pixel stay in your company's name.
In one paragraph
Meta advertising is paid reach on Facebook and Instagram, aimed at buyers who are not searching for you yet. Gully Sales sets the objective, rebuilds the account structure, defines audiences, produces and rotates creative, repairs conversion tracking, and reports cost per qualified enquiry. Indian SMBs get campaigns tied to pipeline, not to likes and reach.
The problem
You are spending on Facebook and Instagram every month. The reports show reach, impressions and a healthy number of clicks. What they do not show is a single conversation your sales team can trace back to an ad. Someone sends a WhatsApp message, someone fills the form, and nobody knows which ad brought them. So the spend continues, because stopping it feels risky, and the decision to increase it never gets made, because nothing proves it would return more.
Why it persists. Meta rewards the account that is fed clean data and fresh creative, and penalises the one that is not, quietly, through delivery. Most SMBs manage neither, because both need someone who owns the account week after week. Tracking was set up once, before consent rules and browser changes broke it. Creative is made when somebody finds time. The person running the ads is usually the person running everything else, so the account is opened when results drop and left alone when they do not.
If it stays unresolved. Costs rise slowly and quietly. The same money reaches fewer of the right people each quarter as the creative ages, and because nothing is measured against a baseline, the drift is only noticed when a month is bad enough to argue about. Eventually the account is paused, and the conclusion drawn is that Facebook does not work for this business.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
Gully Sales controls the account structure, the audiences, the creative, the tracking and the optimisation routine. What an enquiry is worth depends on your pricing, your product and how quickly your team calls back. We commit to the work and to honest reporting, never to a revenue or lead figure.
Who it is for
What Gully Sales does
Objective and offer
We settle what Meta is being asked to do — enquiries, bookings, orders, or reach for a launch — and what the person on the other side gets in return for their attention. One objective per campaign, one event that counts as success, and an offer worth stopping the scroll for.
Account and pixel audit
We go through the existing ad account, pixel, events and datasets: what is firing, what is duplicated, what has been broken since the last website change. We check the Conversions API, event match quality, attribution settings, and any conversion being counted twice.
Audiences and signals
We define who is worth interrupting: interest and behaviour audiences for cold reach, lookalikes built from your own customer and enquiry lists, and exclusions so you stop paying to reach people who already bought. Locations, languages and devices are set to match how your buyers behave.
Campaign structure and budget
We arrange campaigns, ad sets and ads so budget and learning are not split across a dozen near-identical groups. Budget is allocated by objective and stage — reach for new audiences, response for warm ones — with bidding set to match how many enquiries your team can actually handle.
Creative and copy
We produce the advertisements themselves: hooks written for a scrolling reader, static and video formats built for feed, Reels and Stories, in the language mix your buyers read. Creative is planned in batches, so something new is always ready to rotate in before the current set tires.
Destination and follow-up
We decide where the click goes — a landing page, an instant form, or a click-to-WhatsApp conversation — and make that destination match the advertisement that earned it. Enquiries are routed to a named owner with the source attached, so nothing waits in a shared inbox or an unopened download.
Weekly creative and delivery review
Each week we review delivery, creative fatigue, audience overlap and cost per result, make a small number of deliberate changes, and write down what we changed. Each month you get a report tying spend to enquiries and pipeline, with a recommendation to hold, shift or scale.
How it runs
Objective, numbers and offer
We start from the enquiry volume your revenue target needs and work back to what Meta has to contribute. We agree the objective, the offer, the conversion event that counts as success, and the budget range the plan assumes.
Account and pixel audit
We audit the existing ad account, the pixel and server events, attribution settings and past campaign data. We identify what is broken, what is duplicated, and what can be reused rather than rebuilt.
Audience and creative plan
We define the audiences, write the messages, and plan formats and placements. Creative is planned as a set with variants to test against each other, not as one advertisement to launch and hope for.
Build and launch
We build campaigns, ad sets and advertisements inside your own account, connect the destinations and routing, run test enquiries end to end, and then launch.
Learning and first optimisation
Campaigns are left to gather enough conversions to deliver sensibly before anything is judged. We watch delivery and creative fatigue, hold changes to a planned few, and record every one of them.
Review, report and scale
Each month we report spend against enquiries, qualified leads and pipeline created, and recommend where to hold, shift or scale. Creative is refreshed on the rotation plan rather than in a panic after a poor week.
Ways to work with us
Meta account audit and plan
A review of your existing account, tracking and results, with the objective, audience map, creative direction and fix list written up for your own team or agency to act on.
Account rebuild and launch
We set the account up properly once — structure, tracking, audiences, first creative set, destinations and routing — and hand it back running, with the weekly routine documented.
Ongoing campaign management
We run the account week to week: creative production and rotation, optimisation, routing checks, and a monthly report that ties spend to enquiries and pipeline.
Why Gully Sales
We start from your revenue number, not from the ad account.
Before a campaign is built we work out how many enquiries Meta has to produce for your target to be reachable. That number decides the budget, the offer, and whether Meta is the right channel for you at all.
Tracking is treated as part of the job, not as your problem.
Pixel, server events, attribution settings and lead routing are audited and repaired as part of the work. We would rather report a smaller true number than a large one nobody in the room trusts.
Creative is produced here, at the pace the platform needs.
Copy, statics and video cuts are made in batches and rotated on a plan. You are not left waiting on a designer while frequency climbs and your cost per result rises quietly.
We say when Meta is the wrong channel.
Some offers need search intent, a field sales team or a dealer network instead. Gully Sales works across marketing, sales and channels, so we have no reason to sell you a Meta budget you should not spend.
The account, the audiences and the creative stay yours.
Everything is built inside your own Business Manager and handed over with the routine written down. If you change agency later, you keep the assets and the lists you have paid for.
Where it applies
D2C and fashion retail
Clinics and healthcare
Interiors, home services and property
B2B manufacturing and industrial
Multi-branch retail and franchise
Proof
France Fox, fashion brand
Questions buyers ask
Google Ads reaches people already searching for what you sell, so the demand exists and you are competing to capture it. Meta reaches people who are not looking yet, through interest, behaviour and lookalike audiences, so the advertisement itself has to create the interest. Search suits urgent, defined needs. Meta suits visual offers, launches and buyers who decide from a phone. Most businesses eventually need both, in different proportions.
Delivery improves once a campaign records a steady flow of the same conversion event, so the budget has to be large enough for that event to happen regularly. If your conversion is a purchase and you sell rarely, we optimise toward an earlier event, such as a qualified enquiry, and measure the sale separately alongside it. At the audit stage we tell you whether your current spend supports the objective you want.
Long enough for each campaign to leave its learning phase and gather enough conversions to compare, which depends on your budget, your conversion event and how many campaigns run at once. We will not name a fixed number of weeks before we have seen the account. What we will do is agree the comparison window in advance and report against it, rather than declare a winner after one good week.
Access to your ad account and Business Manager, the website and analytics, and your customer or enquiry lists for lookalike audiences. Product photographs or footage, and somebody who can approve messages without a long committee. Most importantly, a named person who answers enquiries during working hours. Campaigns that produce leads nobody calls will read as poor performance, whatever the account is doing.
Against the baseline we record before changing anything. Weekly we watch delivery, creative fatigue and cost per result. Monthly we report reach quality, response rate, leads, qualified leads, cost per qualified lead and pipeline created, with your sales team's view of lead quality included. When a number moves, the report says what changed in the account that month, so cause and effect stay visible.
Media spend, which you pay to Meta directly. Website development beyond the campaign landing page, unless agreed separately. Organic posting on your Facebook and Instagram pages, community management and influencer work, which are separate services. We also do not run the sales conversation itself: we deliver the enquiry, with its source attached, to the person you name.
We write the copy and produce statics and short video cuts from the material you have, and we plan the rotation so new work is ready before the current set tires. If you have an in-house designer or a brand studio already, we brief them and test what they produce. What we do not do is run the same three advertisements for six months, which is what quietly raises costs.
Usually, though not always with the same fix. Poor leads often come from an instant form that asks for nothing, an offer that attracts curiosity rather than intent, or an event the account was told to optimise for that has little to do with buying. We add qualifying questions, change the offer, or move optimisation to a deeper event. Sometimes the honest answer is that this audience cannot afford your product.
It can, where your buyer can be described by interest and behaviour rather than only by job title, and where the offer is visual or can be demonstrated. It works better for building familiarity and for retargeting than for reaching a narrow committee cold. If your buyer list is small and precise, we will say so and point you toward search, LinkedIn or direct outreach instead.
Talk to us
A first conversation is a conversation, not a pitch. Bring your ad account and last month's numbers, and we will tell you what we would change, whether or not you decide to work with us.