Meta advertising · Marketing
Show your product to someone before they even know they are looking for it.
Google Ads catches someone who has already decided to search for something. Meta advertising works earlier. It reaches people based on interests, behaviour and location while they are scrolling, before they have actively started looking, which suits visual products, local businesses and brand awareness.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Meta advertising runs paid campaigns on Facebook and Instagram, targeting people by interest, behaviour and location rather than by an active search. This suits building awareness and reaching browsers who were not yet actively looking. GullySales sets up and manages these campaigns, matching the objective, whether awareness, enquiries or sales, to the right ad format.
We build campaigns around the specific objective: awareness for a new brand, enquiries for a service business, sales for a product. Meta's platform performs differently depending on what it is actually optimised toward.
This differs from Google Ads, which targets active search intent, and from retargeting and remarketing, which specifically re-engages people who have already visited your website. Meta advertising here covers reaching new audiences who have not yet interacted with your business.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The audience is set too broad to be worth the spend”
A campaign targets a whole city or a vague interest category, spending on people who have no realistic reason to want what you sell.
“The creative was made for another purpose and reused here”
A product photo taken for the website is dropped into an ad without adapting it for how people actually scroll and engage on Facebook and Instagram.
“The campaign is judged on likes and reach, not enquiries”
Engagement numbers look healthy while the number of actual enquiries or sales the campaign produced is never checked.
“The same ad runs for months without being refreshed”
The same creative is shown to the same audience for so long that it stops performing, and nobody has noticed the decline.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Audience targeting
Interest, behaviour and location targeting built around your specific buyer, not a broad default.
Creative for the platform
Images and video made or adapted specifically for how people engage with Facebook and Instagram.
Campaign objective setup
Campaigns structured for the right goal, whether awareness, enquiries or sales, since Meta optimises differently for each.
Budget and bid management
Spend managed to keep cost per result within an agreed range.
Creative refresh schedule
New creative introduced on a regular schedule to prevent audience fatigue.
How the result is measured
- Cost per enquiry or per result
- Enquiries traced to Meta campaigns
- Creative performance and fatigue over time
- Audience reach against the intended target
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Consumer businesses with a visual product that performs well in image or video ads
- Local businesses wanting to build awareness within a specific geographic radius
- Companies launching a new brand or product with no existing search demand yet to capture
- Businesses wanting to reach a specific audience by interest or life stage, not just active searchers
- Companies running Google Ads who want a complementary channel for awareness and reach
Not for
It is not the right fit if.
- Businesses selling a technical B2B product whose actual buyers rarely spend time on Facebook or Instagram
- Businesses expecting the same immediate buying intent as search advertising
- Companies without any visual assets, photos or video, since Meta ads depend heavily on the creative
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the Meta advertising work runs
- 1
Understand the objective
We agree whether this campaign is meant to build awareness, generate enquiries or drive sales, since this decides the setup.
- 2
Audit available creative
We check what photos and video already exist and what new creative is needed.
- 3
Build targeting and campaigns
Audiences and campaign structure are built around the objective and available creative.
- 4
Launch and monitor
Campaigns go live with tracking in place to measure enquiries, not just engagement.
- 5
Measure and refresh
We track performance and refresh creative and targeting before fatigue sets in.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from Google Ads?
What creative do we need to provide?
How much budget should we start with?
Can this run alongside Google Ads?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Meta advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to set up Meta Ads conversion trackingThree parts: the Pixel in the browser, the Conversions API from your server, and one event ID that stops the same enquiry being counted twice. Then decide what an enquiry is.
- How to make short form video ads that survive the feedVertical, muted, in one hand, with a thumb already moving. A feed video is judged on its first frame, so the hook is the media buy and everything else is the film.
- Advertising to Delhi when your school or hotel is in Dehradun or HaridwarHow a Dehradun boarding school or a Haridwar hotel should aim its Google and Meta ads at Delhi NCR families, and what its page must tell them about the trip and who answers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.