Meta advertising · Marketing
Show your product to someone before they even know they are looking for it.
Google Ads catches someone who has already decided to search for something. Meta advertising works earlier. It reaches people based on interests, behaviour and location while they are scrolling, before they have actively started looking, which suits visual products, local businesses and brand awareness.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Meta advertising runs paid campaigns on Facebook and Instagram, targeting people by interest, behaviour and location rather than by an active search. This suits building awareness and reaching browsers who were not yet actively looking. GullySales sets up and manages these campaigns, matching the objective, whether awareness, enquiries or sales, to the right ad format.
We build campaigns around the specific objective: awareness for a new brand, enquiries for a service business, sales for a product. Meta's platform performs differently depending on what it is actually optimised toward.
This differs from Google Ads, which targets active search intent, and from retargeting and remarketing, which specifically re-engages people who have already visited your website. Meta advertising here covers reaching new audiences who have not yet interacted with your business.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The audience is set too broad to be worth the spend”
A campaign targets a whole city or a vague interest category, spending on people who have no realistic reason to want what you sell.
“The creative was made for another purpose and reused here”
A product photo taken for the website is dropped into an ad without adapting it for how people actually scroll and engage on Facebook and Instagram.
“The campaign is judged on likes and reach, not enquiries”
Engagement numbers look healthy while the number of actual enquiries or sales the campaign produced is never checked.
“The same ad runs for months without being refreshed”
The same creative is shown to the same audience for so long that it stops performing, and nobody has noticed the decline.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Audience targeting
Interest, behaviour and location targeting built around your specific buyer, not a broad default.
Creative for the platform
Images and video made or adapted specifically for how people engage with Facebook and Instagram.
Campaign objective setup
Campaigns structured for the right goal, whether awareness, enquiries or sales, since Meta optimises differently for each.
Budget and bid management
Spend managed to keep cost per result within an agreed range.
Creative refresh schedule
New creative introduced on a regular schedule to prevent audience fatigue.
How the result is measured
- Cost per enquiry or per result
- Enquiries traced to Meta campaigns
- Creative performance and fatigue over time
- Audience reach against the intended target
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Consumer businesses with a visual product that performs well in image or video ads
- Local businesses wanting to build awareness within a specific geographic radius
- Companies launching a new brand or product with no existing search demand yet to capture
- Businesses wanting to reach a specific audience by interest or life stage, not just active searchers
- Companies running Google Ads who want a complementary channel for awareness and reach
Not for
It is not the right fit if.
- Businesses selling a technical B2B product whose actual buyers rarely spend time on Facebook or Instagram
- Businesses expecting the same immediate buying intent as search advertising
- Companies without any visual assets, photos or video, since Meta ads depend heavily on the creative
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the Meta advertising work runs
- 1
Understand the objective
We agree whether this campaign is meant to build awareness, generate enquiries or drive sales, since this decides the setup.
- 2
Audit available creative
We check what photos and video already exist and what new creative is needed.
- 3
Build targeting and campaigns
Audiences and campaign structure are built around the objective and available creative.
- 4
Launch and monitor
Campaigns go live with tracking in place to measure enquiries, not just engagement.
- 5
Measure and refresh
We track performance and refresh creative and targeting before fatigue sets in.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from Google Ads?
What creative do we need to provide?
How much budget should we start with?
Can this run alongside Google Ads?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Meta advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Radio advertising vs social media advertising: where should your money go?Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
- NRI real estate advertising: what you can and cannot targetHousing is a restricted category on the big platforms, so the demographic targeting most NRI campaigns are built on gets switched off. Country, language, search intent and self-selecting creative still work.
- NRI jewellery advertisingAn NRI buyer is two customers: the one flying in for a wedding, and the one paying from abroad for a mother who collects it. The campaigns, the timings and the payment flows differ.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.