WhatsApp marketing and automation · Marketing
Answer the WhatsApp enquiry in a minute, not when someone checks the phone at 7 pm.
A customer sees your Google listing at lunch and taps the WhatsApp button. The phone sits with the receptionist, who checks it after the counter closes. By then she has messaged two other clinics and booked with whoever answered first.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
WhatsApp marketing and automation uses WhatsApp Business to answer enquiries, send updates and run automated first replies on the app your customers already have open. GullySales sets up the automation and the message plan, links conversations to your CRM, and routes anything the automation cannot answer to a person on your team.
We set up WhatsApp Business properly. A new message gets an instant first reply and quick answers to common questions, and anything specific goes to a named person. Broadcasts for offers and updates go only to customers who agreed to receive them.
SMS suits short, urgent alerts. WhatsApp carries photos, price lists and voice notes, and it supports a real two-way conversation from first enquiry to repeat order.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“WhatsApp enquiries are answered whenever someone happens to check”
Customers message expecting a fast reply, given the platform, but the business checks WhatsApp only occasionally, undermining the convenience customers expect from it.
“The same basic questions are typed out manually every time”
Price range, hours, location and process questions come in repeatedly, and someone types the same answer each time instead of it being automated.
“There is no record of past WhatsApp conversations”
A conversation happens entirely on WhatsApp with no connection to the CRM, so context is lost if a different team member picks it up later.
“Broadcast messages are sent without proper consent”
Promotional messages go out to a list that never explicitly agreed to receive them, risking complaints and the business number being restricted.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
WhatsApp Business setup
A proper business profile, catalogue where relevant, and quick reply templates for common questions.
Automated first response
An instant reply to any incoming message, answering common questions and directing more specific ones to a person.
CRM connection
WhatsApp conversations linked to the customer's CRM record, so context is not lost between team members.
Consent-based broadcasts
Planned updates and offers sent only to customers who have agreed to receive them, respecting platform rules.
Human escalation
A clear path for a genuine question to reach a real person quickly when automation cannot answer it properly.
How the result is measured
- Average response time on WhatsApp
- Enquiries answered by automation versus escalated to a person
- Enquiries and orders traced to WhatsApp
- Broadcast opt-out rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Clinics, salons and coaching centres whose enquiries arrive on WhatsApp faster than the front desk can reply
- Retailers who type the same price, timing and location answers twenty times a day
- Businesses sending order updates or appointment reminders by hand from one phone
- Owners whose staff sell on personal WhatsApp numbers, so the chats leave when they do
- Anyone who wants an instant first reply but a real person on the follow-up
Not for
It is not the right fit if.
- Your buyers are corporate purchase teams who work over email and formal quotes
- You want to blast unsolicited bulk messages; that gets the number blocked, and we will not do it
- You expect full automation with nobody available beyond the basics
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it legal to send WhatsApp broadcasts to customers?
Can automation fully replace a person on WhatsApp?
Is this the same as marketing automation generally?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
WhatsApp marketing and automation, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Contractors and carpenters as repeat buyers: a saved reorder list beats a long catalogueHow an online tools and hardware seller keeps carpenters and contractors reordering: a saved list per buyer and per site, reorder by number on WhatsApp, and the cases where the local shop still wins.
- Mothers in WhatsApp and Instagram groups: how parenting communities decide what to buyIn parenting groups one mother's answer to 'has anyone tried this?' outweighs your ad, so give happy buyers something easy and honest to share, and never pay for posts that look unpaid.
- Abandoned carts: how an online seller follows up without pesteringRead where the cart stalled, then send one reminder on the channel the shopper used, with the product and one useful reason to return; send a second only if it adds something, then stop.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.