Every enquiry on WhatsApp gets answered, recorded and followed up.
Gully Sales moves your business off personal phones and onto one WhatsApp number with recorded consent, approved templates, automatic replies and routing, so no enquiry is lost and every conversation stays with the business.
One business number your whole team works, not three personal phones.
A reply within the first minute, day or night, before the buyer asks elsewhere.
Conversations recorded against the customer, even when a salesperson leaves.
Gully Sales Private Limited works with businesses across India that already sell on WhatsApp and need it to run properly.
In one paragraph
What is WhatsApp Marketing and Automation?
WhatsApp marketing and automation turns the app your customers already use into a channel your business controls. Gully Sales sets up a business number, collects consent properly, writes and gets templates approved, builds automatic replies and routing, and connects it all to your records. Enquiries get answered fast, and every conversation stays with the business.
The problem
The enquiries arrive on WhatsApp, and then they scatter.
Most Indian businesses never chose WhatsApp. Customers simply started using it, and the business adapted. Enquiries land on a salesperson's personal phone. Prices, catalogues and location pins are typed out again from whichever handset is free. Someone remembers to follow up; often nobody does. It works, in the way a busy shop works, until you try to count what came in last month, or a good enquiry goes cold because it was read at a traffic signal and never opened again.
You will recognise it as
Enquiries arrive on two or three personal numbers and nobody can say how many came in last month.
The same catalogue, price list and location get typed out by hand, several times a day.
A customer says they messaged last week and no one in the team can find the conversation.
A broadcast went out from a personal phone, and since then some messages show as never delivered.
When a salesperson leaves, their chats, photos and half-finished conversations leave with them.
Replies come at night from whoever is awake, and stop entirely on Sundays and festival days.
What it costs the business
Buyers who message three suppliers at once buy from whichever one answers first, and that is rarely the business still typing the price by hand.
You cannot tell which advertisement, hoarding or listing produced the enquiry, so next month's spend is decided from memory.
Consent is never recorded, so one complaint or a run of blocks puts at risk the number your customers depend on.
Repeat customers are treated as strangers, because nothing they bought before is visible in the chat.
Why it persists. WhatsApp feels free, so it never gets a budget, an owner or a review. It is also personal: salespeople believe the number is their relationship, and nobody wants to break a habit that appears to work. The things that would fix it — a business number, a consent record, approved templates, routing — look like an IT project, and no one in a ten-person company has a spare week for that. So the shop keeps running on personal phones, and everybody hopes nothing goes wrong.
If it stays unresolved. The channel that produces most of your enquiries stays the one you can measure least. Growth makes it worse rather than better: more messages, more handsets, longer silences, and a follow-up habit that depends entirely on who is having a good week. And on the day the number is reported often enough to be restricted, you lose not a campaign but the way your customers reach you.
What changes
WhatsApp starts behaving like a channel, not a pile of chats.
In the first weeks
One verified business number carrying your name, profile, catalogue, hours and links.
A recorded opt-in behind every contact you message, with its date, source and wording kept.
Approved templates ready for enquiries, quotations, order updates, reminders and offers.
In how the work runs
Every message lands in a shared inbox and is assigned to a person, not to whoever happens to notice it.
Automatic replies hold the first minute at any hour, then hand a live conversation to your team.
Segments and journeys run to a schedule instead of being typed out when somebody finds time.
In sales and marketing
Faster first replies, so fewer buyers drift to the supplier who answered before you did.
Enquiries counted, sourced and passed to sales with the whole conversation attached.
In what management can see
One monthly report covering delivery, reads, replies, opt-outs, leads and the number's standing.
Over the longer term
Conversation history that stays with the business when a salesperson changes.
A consented audience you can reach again for a new product, a renewal or a slow month.
Gully Sales controls the setup, the consent record, the templates, the journeys, the automation and the reporting. Whether a customer replies or buys depends on your offer, your prices and your team's follow-up. We commit to the work and to honest numbers, including the ones that disappoint.
Who it is for
Who this suits, and when it is worth doing.
The businesses it suits
Businesses where most enquiries already arrive on WhatsApp and none of them are recorded anywhere.
Retailers, distributors and D2C brands with repeat buyers worth reaching again after the first order.
Clinics, showrooms, schools and service firms whose customers ask the same questions before every visit.
Manufacturers and dealers who send catalogues, price lists and order updates by hand every day.
Teams of two to twenty salespeople sharing enquiries badly across their own personal phones.
Businesses that tried a broadcast, saw delivery fall away, and want to do it properly this time.
What usually prompts the call
A salesperson has resigned and their chats hold conversations nobody else can see.
Messages have quietly stopped landing since the last bulk send from a personal phone.
You are launching a product and want to reach past customers without buying a list.
The owner's phone has become the company helpdesk, and the evenings have gone with it.
A campaign is planned and the enquiries need to land somewhere they can be counted.
What Gully Sales does
The work, component by component.
Consent, opt-in and preferences
We build the ways people say yes, and record each one: a checkbox on the website form, a click-to-chat link, a QR code at the counter, a keyword reply, a line on the order confirmation. Every opt-in is stored with its date, its source and the exact wording shown at the time. Leaving is made easy, honoured immediately, and kept in one list your whole team can see.
Why it matters:
WhatsApp is a permission channel. Messages to people who never agreed produce blocks and reports, and blocks are what put a business number at risk.
You receive:
Opt-in points, consent wording, and a consent and opt-out register that survives a staff change.
Business value:
You can send with confidence, and show months later why any person on the list is on it.
Segmentation and list hygiene
Your contacts stop being one long list. We separate them by what they have actually done: enquired but not bought, bought once, bought repeatedly, dealer or end customer, city, product interest, language, and how recently they replied. Numbers that never engage are rested rather than messaged harder, and dead numbers are cleared out instead of being carried forever.
Why it matters:
Sending everything to everyone is the quickest way to teach a customer that your messages are worth muting.
You receive:
Segment definitions, the rules that place a contact in each, and a cleaned contact list.
Business value:
Fewer messages go out and more of them are read, because each one reaches people it actually concerns.
Message architecture
We decide what this channel is for, in writing. Which messages are service replies, which are order and delivery updates, which are genuine marketing, and which belong on another channel entirely. Frequency caps are set per segment, quiet hours are agreed, and a limit is placed on how often one customer hears from you, so a single buyer is never hit by three teams in one week.
Why it matters:
Without an agreed plan, every department treats WhatsApp as free reach, and the customer experiences the sum of it.
You receive:
A message map by segment and stage, with message categories, frequency caps and quiet hours.
Business value:
Customers get a channel that is useful to them, so they keep it open when you have something to sell.
Templates and approval
Business-initiated messages have to run on pre-approved templates. We write them in your voice and in the languages your customers read, keep them short enough to take in on a lock screen, put the offer and the next step in the first two lines, and submit them. Rejections are common at the first attempt; we rewrite and resubmit until a working library exists.
Why it matters:
A rejected or badly written template stops a campaign on the morning it was meant to go out.
You receive:
An approved template library with variables, buttons and language variants, plus the rewrite history.
Business value:
Campaigns launch on the date you planned, because the messages were approved well before it.
Journeys and lifecycle sequences
Single messages give way to short sequences tied to what the customer did: an enquiry that gets an answer, a document and a reminder; a quotation followed up twice and then closed off; an order that reports itself from dispatch to delivery; a customer who has not bought in months and is given a reason to return. Every sequence stops the moment the customer replies or buys.
Why it matters:
Most WhatsApp revenue comes from the second and third message, which is exactly the one a busy team forgets to send.
You receive:
Journey maps with triggers, timings, exit rules and the message that runs at each step.
Business value:
Follow-up happens whether or not anyone remembered, and stops the moment a human takes the conversation over.
Automation, routing and the shared inbox
An automatic first reply acknowledges the message at any hour, asks the two or three questions that qualify it, and sends the catalogue or location on request. It then routes the conversation to the right person by product, city or language, and hands over cleanly with the history attached. Chats nobody has answered are escalated instead of quietly ageing.
Why it matters:
The first reply decides whether a buyer waits for you, and no team can answer at eleven at night by hand.
You receive:
Automated reply flows, qualification questions, routing rules, escalation timers and a shared inbox setup.
Business value:
Nobody waits, nothing sits unclaimed, and your team spends its hours on conversations worth having.
Channel quality and deliverability
WhatsApp watches how people react to you. We complete the display name and business profile properly, warm up sending volumes instead of launching at full blast, keep marketing and utility messages in their correct categories, and watch blocks, reports and quality week by week. If quality falls, we cut volume and fix the message rather than push harder against it.
Why it matters:
Messaging limits and restrictions follow poor quality, and a restricted number takes away the channel your customers use.
You receive:
A completed and verified profile, a volume ramp plan, and a weekly channel health check with actions taken.
Business value:
Your number stays in good standing, which is the one thing keeping every other benefit on this page working.
Reporting and attribution
Delivery, reads, replies, button clicks, opt-outs and blocks are reported per template and per segment, and the enquiries they produce are traced through to quotation and order. Where your CRM allows it, the conversation is written against the customer record, so a salesperson opening an account can see what was sent and what was said.
Why it matters:
Without attribution, WhatsApp looks either free or useless, and neither answer helps you decide next month's plan.
You receive:
A monthly channel report, per-campaign results and, where connected, chat history written to your CRM.
Business value:
You can see which messages produced enquiries and which quietly cost you subscribers.
What you will have at the end.
A verified WhatsApp business profile with display name, description, catalogue, hours and links.
A written consent framework, opt-in wording, and a consent and opt-out register.
Opt-in capture points: website forms, click-to-chat links, QR codes and reply keywords.
Segment definitions with the rules that place each contact, and a cleaned contact list.
A message map by segment and stage, with categories, frequency caps and quiet hours.
An approved template library with variables, buttons and the language versions you need.
Journey maps and built sequences for enquiry, quotation, order update, reminder and win-back.
Automated first-reply flows, qualification questions, routing rules and escalation timers.
A shared inbox your team works, with assignment, internal notes and saved replies.
A sample campaign pack: the template, the segment, the schedule and an anonymised results extract.
A weekly channel health check covering quality, blocks, reports and messaging limits.
A monthly report and a short written guide your team can run the channel from.
How it runs
The engagement, step by step.
1
Audit the WhatsApp you already run
We look at what is happening today: which numbers receive enquiries, roughly how many arrive in a month, how quickly they are answered, what gets typed by hand, what has been broadcast and what it cost you in delivery. We also check whether anything is recorded elsewhere, and how a customer's message currently reaches the person who can answer it.
You provide:
Access to the numbers in use, recent chat examples, enquiry counts if you have them, and an hour with the sales team.
We produce:
A written picture of the current channel: volumes, response times, gaps, risks and the enquiries being lost.
Done when:
The owner and the sales team agree what the channel does today and what it should be doing.
2
Set up the number, profile and consent
We settle which number the business will use and how existing conversations move to it, complete the profile and verification steps, and put the consent framework in place: where people opt in, what they are told, where it is recorded, and how they leave. Contacts already in your phone are handled honestly rather than imported wholesale.
You provide:
Company documents for verification, brand assets, catalogue details and a decision on which number to use.
We produce:
A live business number with a completed profile, and a consent register with the opt-in points working.
Done when:
The business sends and receives on one number, and every future send has a recorded permission behind it.
3
Agree segments and the message plan
We turn your contacts into segments that mean something commercially, and write down what each segment receives, how often and at what hours. Marketing, service and transactional messages are separated, so a customer chasing a delivery is not sent a festival offer in the same breath.
You provide:
Customer and order data, dealer or distributor lists, and the calendar of launches, seasons and offers ahead.
We produce:
Segment definitions, a message map by segment and stage, and agreed frequency caps and quiet hours.
Done when:
You can point at any segment and say exactly what it will hear from you this quarter.
4
Write the templates and get them approved
We write the templates the plan needs, in the languages your customers read, and submit them. Wording likely to be rejected is caught before submission, and anything rejected is rewritten and resubmitted. Buttons, variables and links are built so one template can serve many campaigns rather than one.
You provide:
Product and offer details, price rules if any, approved claims, and one reviewer who can sign off wording quickly.
We produce:
An approved template library with variables and buttons, and the rejected versions with what was changed.
Done when:
Every message the first campaigns need exists in approved form before the launch date.
5
Build the journeys and automation
Sequences and automations are built and tested end to end: the first reply, the qualifying questions, the routing to the right person, the escalation when nobody answers, and the follow-ups that stop as soon as a customer responds. Your own team tests it as a customer would, on their own phones, before a single contact sees it.
You provide:
Team availability for testing, routing rules by product, city or language, and CRM access if we are connecting one.
We produce:
Built and tested journeys, automated flows, routing and escalation rules, and a working shared inbox.
Done when:
A test enquiry from your own team is answered, qualified, routed and recorded without anyone stepping in.
6
Launch carefully and watch quality
The first sends go to small, well-consented segments and grow only as the number's standing holds. We watch delivery, reads, replies, blocks and reports from the first day, and treat a rise in blocks as a signal to change the message rather than to send more of it.
You provide:
A launch date, staff cover for replies during the first sends, and a quick answer if we recommend pausing.
We produce:
A staged volume ramp, the first campaign results, and a weekly channel health note with actions.
Done when:
Volume reaches the planned level with quality holding and replies handled inside working hours.
7
Report, tune and hand over
Each month we report what was sent, what was read, what was replied to, what it produced and what it cost you in opt-outs. Templates and timings are tuned on that evidence. Your team is trained on the inbox, the templates and the rules, and receives a written guide so the channel does not depend on us being present.
You provide:
Time for the monthly review, sales feedback on lead quality, and order outcomes so results can be traced.
We produce:
A monthly report, tuned templates and journeys, a trained team and a written operating guide.
Done when:
The channel runs to a routine your team can hold, and each month's plan comes from last month's numbers.
Ways to work with us
Set the channel up once, or run it with us month after month.
WhatsApp channel setup
The foundation only: business number and profile, consent framework, segments, message map, a starter template library and the automated first reply, handed to your own team to run.
Campaign and journey build
For a business already set up properly. We design and build a defined set of campaigns or lifecycle journeys — launch, season, win-back, dealer update — and hand them over ready to send.
Managed WhatsApp programme
Gully Sales runs the channel with you month after month: the calendar, templates, segments, journeys, quality monitoring, the shared inbox routine and the monthly review with the owner.
Channel recovery
For a number whose standing has fallen or whose messages have stopped landing. We find what caused it, clean the list and the consent behind it, rebuild the messages and ramp volume back slowly.
Why Gully Sales
What you are actually choosing when you choose us.
We treat WhatsApp as a sales channel, not a broadcast tool.
Gully Sales works on marketing and sales together. The enquiry a message produces is followed through to who called it, what they said and whether it became an order, because a channel that only creates chats is not worth the trouble it brings.
Permission comes first, because the number is the asset.
We would rather send to a smaller consented list than a large borrowed one. Blocks and reports cost a business its number, and no campaign result is worth losing the way your customers reach you.
Written in the language your customers actually message in.
Templates are written for Indian buyers reading on a phone between other work, in the languages and mixtures they really use. Short lines, one clear next step, and none of the phrasing that gets a message muted.
Built to survive a staff change.
Conversations, consent and templates sit with the business, not on a salesperson's handset. When someone resigns, the customer notices nothing, and the next person opens the chat and reads the history.
You keep what we build.
The consent register, the templates, the journeys and the operating guide are yours. Your team is trained to run them, and we say plainly when a month's numbers do not justify continuing.
Where it applies
The same service, in different businesses.
Industry
The situation
How it applies
Likely benefit
Building materials and hardware distribution
Dealers and site engineers ask for price lists and stock availability all day, across three salespeople's personal numbers, and orders are confirmed in chats nobody else can see.
One business number with a shared inbox, routing by territory, an approved price-list template, and automatic order and dispatch updates to the dealer who placed the order.
Dealers get answers without chasing, and the office sees every open enquiry without having to ask a salesperson.
Clinics and diagnostic centres
Patients message for timings, preparation instructions and reports, and the reception phone stays engaged for most of the working day.
Automated replies for the routine questions, appointment reminders and preparation instructions as approved templates, with a real person taking over anything clinical.
Fewer missed appointments, and a reception desk that spends its time with the people standing in front of it.
Schools, colleges and coaching institutes
Admission enquiries arrive through the season on counsellors' personal numbers, and nobody can say which ones were followed up or where they came from.
Click-to-chat links on every advertisement and listing, a qualifying first reply, routing by course and campus, and a follow-up sequence that runs until a counsellor takes over.
Every enquiry is captured with its source, and follow-up continues even in the week the counsellors are travelling.
D2C and retail brands
Repeat buyers exist but are never contacted again, so the only reach the brand has is the advertising it must buy afresh every month.
Order and delivery updates customers welcome, a consented list built from those conversations, and win-back and new-arrival campaigns segmented by what each person bought.
A second sale that does not have to be bought twice, and an audience the brand owns rather than rents.
Real estate and interiors
Site enquiries come in at night and over the weekend, and by Monday the buyer has already visited whoever replied first.
An automatic first reply that shares the brochure and location, asks budget and timeline, offers a site visit slot, and then routes the conversation to the sales team.
Weekend enquiries stay warm, and the team starts Monday with qualified conversations instead of cold names.
Manufacturing and industrial supply
Quotation enquiries arrive on WhatsApp, get quoted by email, and then go quiet, with nobody certain whether a follow-up was ever sent.
A quotation journey that acknowledges the enquiry, sends the document, follows up twice on a set schedule and closes the loop, with each step recorded against the customer.
Quotations get followed up as routine, and the reason a deal died is written down instead of guessed at.
Building materials and hardware distribution
The situation:
Dealers and site engineers ask for price lists and stock availability all day, across three salespeople's personal numbers, and orders are confirmed in chats nobody else can see.
How it applies:
One business number with a shared inbox, routing by territory, an approved price-list template, and automatic order and dispatch updates to the dealer who placed the order.
Likely benefit:
Dealers get answers without chasing, and the office sees every open enquiry without having to ask a salesperson.
Clinics and diagnostic centres
The situation:
Patients message for timings, preparation instructions and reports, and the reception phone stays engaged for most of the working day.
How it applies:
Automated replies for the routine questions, appointment reminders and preparation instructions as approved templates, with a real person taking over anything clinical.
Likely benefit:
Fewer missed appointments, and a reception desk that spends its time with the people standing in front of it.
Schools, colleges and coaching institutes
The situation:
Admission enquiries arrive through the season on counsellors' personal numbers, and nobody can say which ones were followed up or where they came from.
How it applies:
Click-to-chat links on every advertisement and listing, a qualifying first reply, routing by course and campus, and a follow-up sequence that runs until a counsellor takes over.
Likely benefit:
Every enquiry is captured with its source, and follow-up continues even in the week the counsellors are travelling.
D2C and retail brands
The situation:
Repeat buyers exist but are never contacted again, so the only reach the brand has is the advertising it must buy afresh every month.
How it applies:
Order and delivery updates customers welcome, a consented list built from those conversations, and win-back and new-arrival campaigns segmented by what each person bought.
Likely benefit:
A second sale that does not have to be bought twice, and an audience the brand owns rather than rents.
Real estate and interiors
The situation:
Site enquiries come in at night and over the weekend, and by Monday the buyer has already visited whoever replied first.
How it applies:
An automatic first reply that shares the brochure and location, asks budget and timeline, offers a site visit slot, and then routes the conversation to the sales team.
Likely benefit:
Weekend enquiries stay warm, and the team starts Monday with qualified conversations instead of cold names.
Manufacturing and industrial supply
The situation:
Quotation enquiries arrive on WhatsApp, get quoted by email, and then go quiet, with nobody certain whether a follow-up was ever sent.
How it applies:
A quotation journey that acknowledges the enquiry, sends the document, follows up twice on a set schedule and closes the loop, with each step recorded against the customer.
Likely benefit:
Quotations get followed up as routine, and the reason a deal died is written down instead of guessed at.
Proof
Work we can point to.
Premier Marketing
The problem:
Enquiries were arriving faster than they could be handled in an orderly way, and reach had to grow across both domestic and industrial customers.
What we did:
GullySales enabled Premier Marketing to enhance reach, streamline lead handling and accelerate sales across domestic and industrial sectors.
The result:
The case study reports improved reach, more orderly lead handling and faster sales. for WhatsApp first response time, opt-in growth and enquiries produced against a stated baseline.
How will consent, frequency and channel fatigue be managed?
Every contact is messaged only after a recorded opt-in, kept with its date, source and the wording shown at the time. Leaving takes one tap and is honoured at once. Frequency caps are agreed per segment, quiet hours are set, and marketing, service and order messages are kept apart, so a customer chasing a delivery is not sent an offer alongside it. If opt-outs or blocks rise, we reduce volume and change the message rather than send more of it.
How long does the engagement take before anything goes out?
The setup runs as a sequence rather than to a fixed calendar. Verification and profile steps depend on the platform and on your documents. Template approval takes as long as approvals take, and rejections are normal at the first attempt. We start with the templates your earliest campaigns need, so those can launch while the rest is still being approved. You get a working order, and at every step we say plainly what is waiting on whom.
What inputs are required from our side?
A decision on which number the business will use, company documents for verification, brand assets and catalogue details, your customer and order data, and the offers or announcements planned for the season ahead. You also need one person who can approve wording quickly, and a team member who will answer replies during working hours. Automation can hold the first minute; it cannot hold the conversation that follows it.
How is success measured?
Against a baseline recorded before the first send: enquiries a month, first response time, consented contacts, and how many enquiries became quotations. After that we report reach quality, reply rates, qualified leads, cost per lead, pipeline created, conversion and channel health, month by month. Opt-outs and blocks are reported alongside the good numbers, because a campaign that lifted orders while burning the list is not a result worth repeating.
What is excluded from the scope?
We do not send to purchased, scraped or borrowed contact lists, and we do not use tools that bulk-message from a personal phone. We do not write your product claims or set your prices, and we do not answer your customers on your behalf unless that is agreed as a separate arrangement. Charges raised by WhatsApp are yours to pay directly. Anything outside the agreed scope is quoted before it is done.
Can we keep the number our customers already know?
Usually yes, and it is often the right choice, because that number already sits saved in your customers' phones. There are conditions: a number can run either in the consumer app or on the business platform, not both at once, so the change has to be planned and the team prepared for it. Where the risk of losing history is too high, we set up a new number and move traffic across in a controlled way.
Will our number be blocked if we start sending campaigns?
Blocks come from messages people did not ask for or did not find useful. That is why consent, segmentation and message quality come before volume. We ramp sending slowly, watch blocks, reports and message quality from the very first send, and pause or change course when the signals turn. Nobody can promise a number will never be restricted, but a permission-led channel makes it far less likely to happen.
Do we still need a person answering messages?
Yes. Automation acknowledges the message, answers the routine questions, sends the catalogue or location and routes the conversation to the right person. What it cannot do is negotiate, judge an unusual requirement or build a relationship. Most businesses find their team spends less time repeating the same three answers and more on conversations worth having, but somebody still has to be there.
3 more questions
Can this connect to our CRM and the rest of our marketing?
Where your CRM allows it, enquiries and conversation history are written against the customer record, so a salesperson can see what was sent and what was said. Campaign sources are tagged, so a lead from a WhatsApp campaign is not confused with one from search or a referral. If you have no CRM yet, we start with a simple shared record and recommend what to move to later.
How is this different from bulk SMS or email campaigns?
WhatsApp is read quickly and replied to, which makes it good for conversation and poor for shouting. It needs an opt-in and approved templates, and it punishes irrelevance faster than email does. SMS still suits one-way alerts to customers you already serve, and email suits longer content and documents. Most businesses need a written plan saying which message belongs on which channel, and we produce that plan.
Can we message customers in more than one language?
Yes. Templates can be approved in the languages your customers read, and contacts are segmented by language, so each person receives one version rather than a bilingual paragraph. Mixed script, written the way people actually type, is often clearer than formal translation. We agree which languages are worth maintaining, because every extra one means more templates to write, approve and keep current.
Talk to us
Let us audit how enquiries reach you on WhatsApp today.
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