SMS marketing · Marketing
Send a message that gets read within minutes, not one that sits in an inbox all day.
A text message gets opened faster than almost any other channel. That makes it well suited to a small number of specific uses: an appointment reminder, a delivery update, a time-limited offer. Used for everything, it quickly becomes something people ignore or block.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
SMS marketing sends short text messages for time-sensitive updates, appointment reminders and offers. A text message is usually read within minutes, unlike an email that can sit unopened for hours. GullySales uses it selectively, for messages that genuinely need speed, rather than as a channel for everything.
We use SMS deliberately, for messages where speed and near-certain visibility genuinely matter. Other, less urgent communication stays on email or WhatsApp, where richer content and a less intrusive format fit better.
This is narrower by design than WhatsApp marketing and automation, which can carry images, documents and two-way conversation. SMS is plain text, more limited, but reaches almost anyone with a phone, including those without a smartphone or data connection.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Appointment reminders rely on someone remembering to call”
A missed appointment could often have been prevented by a simple reminder, but sending one currently depends on a staff member remembering to place a call.
“A time-limited offer is announced through a channel that is too slow”
A weekend-only promotion is emailed out, and by the time most recipients open it, the offer window has already closed.
“Some customers cannot be reached through WhatsApp or email at all”
A portion of the customer base uses a basic phone or has unreliable data, and a channel built entirely around smartphones misses them completely.
“Text messages are sent too often and start being ignored”
A channel that should be reserved for urgent, time-sensitive messages is used for routine updates, and customers start tuning it out or opting out entirely.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Use case selection
A clear decision on which messages genuinely justify SMS, rather than defaulting to it for everything.
Message templates
Short, clear text written within SMS character limits, for reminders, confirmations and time-sensitive offers.
Automated sending
Messages triggered automatically by an appointment, order or booking event, rather than sent manually.
Opt-out management
A clear, respected process for anyone who wants to stop receiving messages.
Delivery and response report
Delivery rates and any measurable response, such as a reduced no-show rate, reported.
How the result is measured
- Message delivery rate
- No-show or missed appointment reduction
- Response rate on time-limited offers
- Opt-out rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- You send appointment, delivery or booking reminders and they have to arrive on time
- A short offer is running and you need it read the same day
- Your customers include people on feature phones, with no WhatsApp and patchy data
- A clinic, service business or shop that needs one reliable confirmation channel
- You need a message that arrives without an app installed or data at that moment
Not for
It is not the right fit if.
- Businesses wanting to send detailed, image-rich content, which suits WhatsApp or email better
- Companies without a specific, time-sensitive use case for text messages
- Anyone planning to message customers too frequently, which quickly leads to opt-outs and complaints
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the SMS marketing work runs
- 1
Understand where speed matters
We identify the specific moments in your customer journey where a fast, near-certain message genuinely adds value.
- 2
Audit current reminders and updates
We check how these are currently handled and where a text message would improve reliability.
- 3
Design the message set
Templates are written for each identified use case, kept short and clear.
- 4
Implement automated triggers
Messages are set to send automatically based on relevant events, such as a booked appointment.
- 5
Measure and refine
We track delivery and any measurable outcome, such as reduced no-shows, and refine the message set.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is SMS still worth using given WhatsApp's popularity?
How often should we send SMS messages?
Can SMS include images or links?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
SMS marketing, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.