Marketing automation · Marketing
Get the right message to the right person without doing it by hand every time.
A business sending every follow-up message by hand eventually starts missing some, especially outside working hours or during busy periods. Marketing automation removes the manual step. When a customer takes a specific action, a relevant message goes out without anyone needing to remember to send it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Marketing automation is the rule set that sends emails, SMS or WhatsApp messages automatically based on what a customer does: enquiring, abandoning a form or completing a purchase. GullySales sets up the rules and messages once, then checks the results every month rather than leaving the system to run unwatched.
We build the rules around actions your customers actually take. That includes an enquiry, an abandoned form, a completed purchase or a period of inactivity. Then we write messages for each one that feel personal rather than obviously automated.
This is the platform and rules underneath services such as email marketing and lead nurturing. Those services decide what the messages should say; marketing automation is the system that makes sure they go out at the right moment without manual work.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Follow-up messages only go out when someone remembers”
A customer takes an action that should trigger a response, and whether they actually get one depends on whether a team member happens to notice and act.
“Every message is written and sent individually”
The same type of message is composed from scratch each time it is needed, wasting time that a saved, automated version would not require.
“Email, SMS and WhatsApp are managed as separate, disconnected tools”
A customer might get an SMS and an email with conflicting information because the two channels do not share the same rules or data.
“An automated system was set up once and never checked again”
Rules were built years ago for a product or process that has since changed, and messages now go out that no longer make sense.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Trigger mapping
The specific customer actions worth automating a response to, based on your actual sales process.
Message rules
What message goes to whom, on which channel, and after what delay, written to feel relevant rather than generic.
Cross-channel setup
Email, SMS and WhatsApp connected to the same customer record, so messages are consistent across channels.
Testing and quality check
Rules tested before going live, to catch a message that would go out at the wrong time or to the wrong person.
Monthly accuracy review
A check that automated rules are still firing correctly and messages still make sense, rather than left unattended indefinitely.
How the result is measured
- Messages triggered automatically versus sent manually
- Response and conversion rate by automated message
- Rules firing correctly against expected behaviour
- Time saved on manual follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses currently sending every follow-up message manually
- Companies with enough repeatable customer actions, enquiries, purchases, renewals, to justify automated rules
- Owners who want consistent follow-up regardless of how busy the team is on a given day
- Businesses already using email, SMS or WhatsApp who want them working together rather than separately
- Companies with a CRM or e-commerce platform that can trigger actions based on customer behaviour
Not for
It is not the right fit if.
- Very low-volume businesses where manual follow-up is manageable and personal touch matters more
- Businesses without a CRM, website or platform capable of triggering an automated rule
- Anyone wanting to automate the entire customer relationship rather than the repetitive parts of it
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the marketing automation work runs
- 1
Understand customer actions
We map the specific actions in your sales process worth an automated response.
- 2
Audit current messaging
We check what is currently sent manually and where the gaps or delays actually happen.
- 3
Design the automation rules
Triggers, messages and channels are planned together, so the system behaves consistently.
- 4
Implement and test
Rules are built and tested against real scenarios before going live.
- 5
Measure and optimise
We check monthly that rules are firing correctly and adjust messages based on open and response rates.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What platform do you use for this?
Will automated messages feel impersonal?
Is this the same as email marketing?
How do you make sure the automation does not go wrong?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Marketing automation, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What should and should not be automated in sales?Automate the recording, the routing and the reminders, and keep the qualifying question, the price conversation and the loss reason with a person.
- Building an email marketing campaign to keep your clients engagedAn engagement campaign is a small number of useful emails sent on a schedule you can keep, to a list you own, measured on replies and repeat orders.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.