AI sales and marketing automation · Sales
Let software do the follow-up and sorting your team keeps forgetting to do.
Small teams lose enquiries to ordinary human limits. A form fill arrives at 11pm and is answered the next afternoon. A good lead sits behind three worse ones in the same inbox, and a WhatsApp message gets no reply until someone remembers to check. AI tools can close these gaps without adding headcount.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI sales and marketing automation uses artificial intelligence (AI) tools to draft replies and score which enquiries are worth calling first. It also routes them to the right person, on top of your existing website, WhatsApp and CRM. GullySales sets this up around your actual enquiry flow and checks what it does against real outcomes rather than leaving it to run unwatched.
We use AI where it removes a delay or a manual sort, not everywhere it is technically possible. That usually means an instant first reply and a score on each enquiry, so the best ones are called first. It also means a summary of a long call or chat thread, so nothing gets missed at handover.
None of this replaces a person deciding whether to buy, negotiating a price or building trust on a call. Scoring, replies and routing can each be bought as their own smaller service. This one is for a team that wants all three at once, so the score, the reply and the call summary work together from day one.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The best enquiry of the day sits unread behind ten worse ones”
Everything lands in one inbox in the order it arrived, so a serious buyer waits behind people who were only browsing.
“Nobody replies outside office hours”
An enquiry at night or on a Sunday gets a reply the next working day, by which time the person has usually asked someone else.
“A long call leaves no usable notes”
The salesperson remembers the conversation but writes two lines in the CRM, so the next person to touch the account has to ask the customer to repeat themselves.
“Repeat questions eat the team's morning”
The same five questions about price range, delivery and process come in every day and someone has to type the same answer each time.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Enquiry scoring
A model that ranks incoming enquiries by likely buying intent, using the details already captured on your form or CRM.
Instant first response
An automated first reply on website chat or WhatsApp that answers common questions and books a call where appropriate.
Call and chat summarisation
Long calls or chat threads condensed into a short note the next person can read in under a minute.
Routing rules
Enquiries sent to the right person or branch automatically, based on product, location or value.
Human review points
Clear places where a person checks and corrects the automation's output, so errors are caught early rather than compounding.
How the result is measured
- Reply time on automated first responses
- Enquiry scoring accuracy against actual outcomes
- Enquiries routed correctly on the first attempt
- Time saved on manual note-taking and sorting
- Enquiries answered outside office hours
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses getting enquiries from several channels who cannot triage them fast enough by hand
- Teams that already have a CRM or WhatsApp Business but use neither to sort or score enquiries
- Owners who read every enquiry themselves and want the obvious ones filtered out first
- Businesses with a small sales team that cannot answer every channel within minutes
- Companies with enough enquiry volume and history for a scoring model to learn from
Not for
It is not the right fit if.
- Businesses with very low enquiry volume, where a person can comfortably read and reply to everything
- Anyone expecting AI to close deals or negotiate; it prepares and sorts, it does not sell
- Teams unwilling to review and correct the automation's output in the first months
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the enquiry flow
We map every channel an enquiry can arrive through and where it currently gets stuck or delayed.
- 2
Audit the data available
We check what your CRM and forms already capture, since a scoring model is only as good as the data behind it.
- 3
Design the automation
We decide what should be automated first: usually the first reply and the scoring, before anything more ambitious.
- 4
Implement and test
The automation runs alongside your team for a trial period, with every automated decision visible and reversible.
- 5
Measure accuracy
We compare what the model predicted against what actually closed, and retune it where the two disagree.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this replace our salespeople?
What data do we need for this to work?
Is our customer data safe?
How is this different from ordinary marketing automation?
Why not just buy AI lead scoring or AI follow-up on their own?
What does GullySales check as the work goes on?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
By industry
AI sales and marketing automation, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Automating enquiry replies with AI: a safe first versionHow to automate the first reply to enquiries with AI in a way that cannot embarrass you: three lanes of messages, a short set of rules, a test run and a way to switch it off.
- An AI use policy for your sales team: what may be pasted whereA one-page AI policy a small sales team can adopt: three data classes, what each may go into, who approves messages, and what gets recorded. Written in plain words, with a draft to copy.
- An AI readiness checklist for a small companyA checklist of data, consent, ownership, staff and a first small use case, so a small company can tell whether it is ready to use AI in sales and marketing or should tidy up first.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.