AI lead qualification and scoring · Sales
Know which of today's fifty enquiries are worth a callback before anyone dials a number.
A busy week can bring fifty enquiries and enough time to properly call fifteen of them. With no way to tell which fifteen matter, the team calls in the order the enquiries arrived. A buyer with a sanctioned budget waits behind three people who were only checking prices.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI lead qualification and scoring reads every new enquiry against the fit criteria you set, such as budget, product, location and stated urgency. It then ranks each one so your team calls the strongest first. GullySales builds the scoring rules with you, connects them to your forms and CRM, and keeps a person checking the borderline cases the model is unsure about.
We build a scoring model from criteria you already use when judging an enquiry. This covers the product asked about, the budget range, the location, whether they have bought from you before, and how they answered the enquiry form. Every new enquiry is scored the moment it arrives and placed in a queue, so your team's time goes to the strongest fits first.
The model tells you likely fit, not certain intent. It decides who gets called first; it does not write or send the reply itself, which is a separate service for teams that also need every enquiry answered fast.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every enquiry gets the same follow-up whether it can buy or not”
A serious buyer and someone comparing five suppliers get an identical call, in the order they happened to arrive.
“The team spends the morning on enquiries that were never going to buy”
By the time the genuinely strong enquiry is reached, hours have passed and the buyer has moved on.
“A good enquiry sits in the same queue as a tyre-kicker”
There is no way to see, at a glance, which of today's enquiries deserve a call in the next ten minutes.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Fit criteria definition
A written set of what makes an enquiry a strong, medium or weak fit for your business, agreed with your team, not assumed.
Scoring model
Rules that score every new enquiry against the fit criteria the moment it arrives, using what the form or call captured.
Priority queue
A live view showing today's enquiries ranked by score, so the team always knows who to call next.
CRM and form integration
The score attaches to the enquiry record automatically, no separate spreadsheet to check before calling.
Borderline case review
Enquiries the model cannot confidently score are flagged for a person rather than ranked low by default.
How the result is measured
- Enquiries scored automatically on arrival
- Time to first call for high-fit enquiries
- Conversion rate by score band
- Enquiries flagged for manual review
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose enquiry volume already outpaces how many can be called properly each day
- Teams that currently call enquiries in the order they arrive rather than by likelihood to buy
- Companies with a wide product range where fit varies a lot between enquiries
- Sales managers who suspect their best enquiries are getting the same treatment as browsers, but have no way to prove it
Not for
It is not the right fit if.
- You get fewer than a handful of enquiries a day; a person can judge each one directly
- You cannot agree on what makes an enquiry a good fit; that has to be settled before a model can be built
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current conversion by source
We look at which enquiries actually became sales in the past, to ground the scoring model in real outcomes.
- 2
Define fit criteria
We work with your team to agree what a strong enquiry looks like, in your terms, not a generic checklist.
- 3
Build the scoring model
Rules are written and tested against past enquiries before they touch a live one.
- 4
Connect to your systems
The score attaches to each enquiry in your CRM or spreadsheet the moment it arrives.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How does the model decide fit?
Does this replace a salesperson's judgement?
What data do you need from us?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
AI lead qualification and scoring, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- AI lead qualification: what it can read in an enquiry and what it cannotWhere AI scoring of enquiries helps a sales head, which signals in a message it can read reliably, and which calls a person must still make.
- Practical AI applications for sales and marketing teamsThe useful AI applications for a sales team are unglamorous: call summaries, follow-up drafts, enquiry sorting, data cleaning and prospect research.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.