Lead qualification · Sales
Ask about budget, authority and timeline on every call, not just enthusiasm.
A rep can spend an hour with someone who was never in a position to buy, simply because nobody asked the questions that would have revealed that early. Without agreed qualification criteria, one rep asks about budget on the first call while another never mentions it until the third. The difference shows up as wasted time nobody can quite explain.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Lead qualification is the set of questions a rep asks during a live conversation to find out whether an enquiry can actually buy. GullySales defines the questions in your own words, trains the team to ask them naturally, and checks the criteria are actually used call after call.
We define what a genuinely qualified lead looks like for your business, covering budget, authority, need and timeline in plain language, not generic sales jargon. We turn that into a short set of questions a rep can ask naturally in conversation. The answers get captured in your CRM so a lead's qualification status is visible to anyone, not just the person who spoke to them.
This is a live, conversational discipline, distinct from an automated score calculated from form data.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A rep spends an hour with someone who was never going to buy.”
No question was asked early enough to reveal there was no budget or no real authority to decide.
“Different reps ask different questions.”
Qualification depends entirely on who happened to pick up the call, with no shared standard across the team.
“An enquiry is marked interested with no real check.”
Enthusiasm on a call gets recorded as a strong lead, with nothing checked on budget, timeline or decision-making authority.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Qualification criteria
A clear, written definition of what makes a lead qualified for your business specifically, not a generic checklist.
Conversation questions
A short set of natural questions built to surface budget, authority, need and timeline without sounding like an interrogation.
CRM fields
Fields set up to capture qualification answers, so a lead's status is visible to anyone looking at the record.
Rep training
Coaching on asking qualifying questions naturally within a real conversation, not as a rigid script.
Consistency checks
A review of whether qualification is actually being applied the same way across the team.
How the result is measured
- Leads qualified against the agreed criteria
- Conversion rate from qualified lead to close
- Time spent on leads that were never qualified
- Consistency of qualification across reps
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams where different reps qualify enquiries differently, or not at all
- Businesses whose reps regularly spend significant time on enquiries that were never going to close
- Companies whose CRM has no reliable field showing whether a lead has actually been qualified
Not for
It is not the right fit if.
- Your sales cycle is very short and low-value, where a full qualification conversation adds more friction than it saves
- You want this fully automated with no rep conversation involved; that fits AI lead qualification and scoring more closely
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead qualification work runs
- 1
Define what qualified means
We work with your team to agree what a genuinely qualified lead looks like, based on what actually closes.
- 2
Build the questions
Natural questions are developed that surface the needed information without feeling like a checklist to the buyer.
- 3
Train the team
Reps practise asking the questions naturally, with feedback on tone as much as content.
- 4
Capture in the CRM
Answers are recorded against the lead record, so qualification status is visible beyond the rep who asked.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as lead scoring?
Won't asking about budget put buyers off?
What if a lead refuses to answer a qualifying question?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Lead qualification, written for your industry.
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Read before you buy
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- How to advertise to property investorsAn investor is buying an exit, not a home. You cannot target him as an investor because housing ads are restricted, so the numbers in the creative and the broker network do the work instead.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.