SDR and BDR services · Sales
Your best closers spend their mornings finding people to call.
In many small B2B teams, the same senior person who is best at closing a deal is also the one spending their morning searching for companies to call. Every hour spent prospecting is an hour not spent in front of a warm, qualified conversation.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
SDR and BDR services provide a dedicated outbound function: sales development and business development representatives who prospect, qualify and book meetings. Your closers then spend their time only on conversations that are already warm. GullySales runs this as an extension of your team, working from an agreed target list and reporting on outreach and meetings booked.
We provide dedicated resource to run the outbound function. That means researching accounts, making the first contact, qualifying genuine interest, and booking a meeting for your closing team. This runs as an extension of your team rather than a separate agency relationship. We work from a shared target list and a shared definition of what counts as a qualified meeting.
This suits B2B businesses with a defined ideal customer and a genuine need for a steady flow of new conversations, rather than an occasional outreach push.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Senior reps spend mornings prospecting instead of closing”
The people best placed to convert a warm conversation into a deal are stuck finding and cold-calling new contacts instead.
“Outbound happens in bursts, then stops”
A push of calls and emails runs for a few weeks when things are quiet, then drops entirely once existing deals need attention, leaving gaps in the pipeline months later.
“There is no dedicated capacity for the function”
Everyone agrees outbound matters, but nobody has the time to run it consistently alongside their other responsibilities.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Dedicated SDR or BDR resource
People focused specifically on outbound prospecting and qualification, working as an extension of your team.
Target account alignment
Outreach run against an agreed target list, built from your ideal customer profile.
Multi-channel prospecting
Calls, emails and LinkedIn used together to reach and engage target accounts.
Qualification standard
A shared, agreed definition of what counts as a qualified meeting, so quality does not slip for volume.
Meeting booking and handover
Qualified meetings booked directly into your closers' calendars, with a brief on each one.
Regular reporting
Outreach activity, replies and meetings booked reported on a consistent schedule.
How the result is measured
- Outbound activity volume
- Qualified meetings booked
- Meeting show rate
- Meetings converting to opportunities
- Cost per qualified meeting
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses whose senior salespeople spend significant time prospecting instead of closing
- Companies wanting a steady, ongoing flow of qualified meetings rather than a one-off campaign
- Businesses that know their ideal customer clearly but lack the dedicated capacity to prospect at volume
- Sales teams entering a new territory or segment that needs sustained outbound effort
- Owners who want outbound treated as a standing function, not a task squeezed between other work
Not for
It is not the right fit if.
- Consumer businesses with no defined company-level buyer to prospect
- Businesses wanting a single short campaign rather than an ongoing function; that fits qualified business introductions better
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the SDR and BDR services work runs
- 1
Agree the target and standard
We confirm the ideal customer profile and what counts as a qualified meeting.
- 2
Assign dedicated resource
People are allocated specifically to your outbound function, not shared thinly across many accounts.
- 3
Run outbound prospecting
Calls, emails and LinkedIn outreach run consistently against the target list.
- 4
Qualify and book meetings
Genuine interest is confirmed before a meeting is booked into your team's calendar.
- 5
Report and refine
Activity and results are reported regularly, and the approach is adjusted based on what is working.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from qualified business introductions and decision-maker outreach?
Do the SDRs or BDRs work only for us?
What counts as a qualified meeting?
Can this scale up or down?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
SDR and BDR services, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Sales outsourcing: when to outsource your sales team, and when not toSales outsourcing works when the activity is defined and the offer already sells. It fails when a small business hopes to buy demand it cannot create.
- What is the difference between an SDR and a BDR?An SDR works the enquiries that come in, while a BDR goes out to create conversations where none existed, and most SMEs need one before the other.
- When should an SME outsource business development?Outsource business development when the owner is the bottleneck, you are testing a new market, or you need a process built, not an unproven offer.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.