SDR and BDR services · Sales
Your best closers spend their mornings finding people to call.
In many small B2B teams, the same senior person who is best at closing a deal is also the one spending their morning searching for companies to call. Every hour spent prospecting is an hour not spent in front of a warm, qualified conversation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
SDR and BDR services provide a dedicated outbound function: sales development and business development representatives who prospect, qualify and book meetings. Your closers then spend their time only on conversations that are already warm. GullySales runs this as an extension of your team, working from an agreed target list and reporting on outreach and meetings booked.
We provide dedicated resource to run the outbound function. That means researching accounts, making the first contact, qualifying genuine interest, and booking a meeting for your closing team. This runs as an extension of your team rather than a separate agency relationship. We work from a shared target list and a shared definition of what counts as a qualified meeting.
This suits B2B businesses with a defined ideal customer and a genuine need for a steady flow of new conversations, rather than an occasional outreach push.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Senior reps spend mornings prospecting instead of closing”
The people best placed to convert a warm conversation into a deal are stuck finding and cold-calling new contacts instead.
“Outbound happens in bursts, then stops”
A push of calls and emails runs for a few weeks when things are quiet, then drops entirely once existing deals need attention, leaving gaps in the pipeline months later.
“There is no dedicated capacity for the function”
Everyone agrees outbound matters, but nobody has the time to run it consistently alongside their other responsibilities.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Dedicated SDR or BDR resource
People focused specifically on outbound prospecting and qualification, working as an extension of your team.
Target account alignment
Outreach run against an agreed target list, built from your ideal customer profile.
Multi-channel prospecting
Calls, emails and LinkedIn used together to reach and engage target accounts.
Qualification standard
A shared, agreed definition of what counts as a qualified meeting, so quality does not slip for volume.
Meeting booking and handover
Qualified meetings booked directly into your closers' calendars, with a brief on each one.
Regular reporting
Outreach activity, replies and meetings booked reported on a consistent schedule.
How the result is measured
- Outbound activity volume
- Qualified meetings booked
- Meeting show rate
- Meetings converting to opportunities
- Cost per qualified meeting
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses whose senior salespeople spend significant time prospecting instead of closing
- Companies wanting a steady, ongoing flow of qualified meetings rather than a one-off campaign
- Businesses that know their ideal customer clearly but lack the dedicated capacity to prospect at volume
- Sales teams entering a new territory or segment that needs sustained outbound effort
- Owners who want outbound treated as a standing function, not a task squeezed between other work
Not for
It is not the right fit if.
- Consumer businesses with no defined company-level buyer to prospect
- Businesses wanting a single short campaign rather than an ongoing function; that fits qualified business introductions better
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the SDR and BDR services work runs
- 1
Agree the target and standard
We confirm the ideal customer profile and what counts as a qualified meeting.
- 2
Assign dedicated resource
People are allocated specifically to your outbound function, not shared thinly across many accounts.
- 3
Run outbound prospecting
Calls, emails and LinkedIn outreach run consistently against the target list.
- 4
Qualify and book meetings
Genuine interest is confirmed before a meeting is booked into your team's calendar.
- 5
Report and refine
Activity and results are reported regularly, and the approach is adjusted based on what is working.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from qualified business introductions and decision-maker outreach?
Do the SDRs or BDRs work only for us?
What counts as a qualified meeting?
Can this scale up or down?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
SDR and BDR services, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Outsourced telecalling: how to brief a calling team and check their workWhat to hand a telecalling team before the first call, the outcome codes they must use, and how to check their work by listening to recordings and reading the sheet rather than the call count.
- Decision-maker outreach: how to reach the owner or MD of a mid-size companyWhy a cold email to an MD often fails, the four routes that do (trade bodies, suppliers, customers, introductions), and a short message that asks for a person to speak to, not a sale.
- Sales outsourcing: when to outsource your sales team, and when not toSales outsourcing works when the activity is defined and the offer already sells. It fails when a small business hopes to buy demand it cannot create.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.