Outbound sales prospecting · Sales
Reach the buyers who would fit but have never heard of you.
A pipeline built only from inbound enquiries depends entirely on how many people happen to search for you or see an advert that month. There is a whole set of buyers who would be a good fit and have simply never heard of you. Reaching them takes a deliberate outbound effort, not a hopeful cold call made once and never followed up.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Outbound sales prospecting is the deliberate work of approaching companies who have never enquired, across calls, email, LinkedIn and WhatsApp, as a sequence rather than one hopeful call. GullySales builds the target list, writes the script for each channel, and counts the conversations it actually starts.
We build a target list of the right companies, and design a sequence across calls, email, LinkedIn and WhatsApp. It reaches a prospect several times in different ways rather than once, with scripts suited to each channel. The team works through the sequence on a schedule, and we track what is actually starting conversations, not just how many messages went out.
This is not the same as running a single campaign and hoping.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The pipeline only has whoever happened to enquire this month”
There is no active effort to reach good-fit buyers who have not come across the business on their own.
“Nobody has reached out to a single company that has not already come to you”
Every deal in the pipeline started with the buyer's own initiative, and nobody has tested what happens when you initiate instead.
“An outbound attempt is one cold call with no sequence”
A single unanswered call is treated as a dead end, when most real conversations start after several attempts across different channels.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target list
A defined list of companies worth reaching, built from or refined against your existing lead database.
Multi-channel sequence
A planned sequence of calls, email, LinkedIn and WhatsApp touches, spaced to reach a prospect several times without feeling relentless.
Channel-specific scripts
Messaging suited to each channel, since a cold call opens differently to a LinkedIn message or a WhatsApp text.
Weekly outreach targets
A clear, realistic amount of outreach for the team to work through each week, so it happens consistently.
Response tracking
A record of what is actually starting conversations, by channel and by message, not just activity volume.
How the result is measured
- Prospects contacted per week against the target
- Response rate by channel
- Conversations started with new prospects
- Meetings booked from outbound outreach
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose pipeline depends entirely on whoever happens to enquire
- Companies with a clear idea of who their ideal customer is but no active outreach to reach them
- Sales teams whose only outbound effort is an occasional, unstructured cold call
- Manufacturers and B2B sellers with a defined list of target accounts that nobody has actually called
Not for
It is not the right fit if.
- Your pipeline is already full from inbound enquiries and the team has no capacity to handle more
- You want results from a single outreach attempt with no follow-up; outbound needs persistence across several touches
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the outbound sales prospecting work runs
- 1
Build the target list
We define and build the list of companies worth reaching, based on your ideal customer profile.
- 2
Design the outreach sequence
A sequence of touches across channels is planned to reach each prospect several times without feeling excessive.
- 3
Write the scripts
Messaging is written for each channel, tested and refined based on what actually gets a response.
- 4
Run and track
The team works through the sequence on a schedule, and every response is tracked back to what produced it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many touches does it take to get a response?
Will this feel like spam to prospects?
Do we need a target list already built?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Outbound sales prospecting, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Cold calling in India: what to say in the first twenty secondsThe first twenty seconds of a business cold call decide whether the buyer stays on the line. Opening lines for four situations, a language choice rule, and what to cut so the call does not sound read.
- Finding a second buyer when one plant buys most of your outputIf one plant takes most of your output, map the other plants, contractors and dealers using the same product, keep them in one list, and work one introduction a month without undercutting or risking the first buyer.
- Cold list or warm list: where a small team should spend its first hour each dayA warm list of past customers and old enquiries usually beats a cold one. How to split the first hour between them, by how often your buyers reorder.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.