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Appointment setting · Sales

Turn an interested reply into a meeting on the calendar before the enthusiasm cools off.

A prospect replies to say they are interested. Then five WhatsApp messages get spent trying to agree a time. By that point, the interest has cooled, or the prospect has stopped replying altogether. The gap between someone saying yes and a meeting actually appearing on a calendar is where a surprising number of good conversations quietly die.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Appointment setting

In one paragraph

Appointment setting is the specific job of converting an interested enquiry into a confirmed meeting or call. It uses a booking flow, a confirmation sequence and a reminder that cuts down no-shows. GullySales sets up the booking process and the scripts. We track how many booked meetings actually happen. Then we hand the meeting to your closer with a short brief on who is coming.

We set up a booking flow that removes the back-and-forth. This means a link or a short script that gets a time confirmed in one exchange, plus a confirmation message and a reminder close to the time. There is also a clear next step if the person does not show up. The rep who eventually takes the meeting gets a short brief instead of a cold introduction.

This sits between two jobs we also do separately. Prospecting finds the interested reply, and the sales call closes it. Appointment setting is only the step in between: turning a yes into a time on the calendar, and making sure that time is kept.

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “An enquiry says yes, let's talk, and then nobody books a time.”

    The reply gets left in an inbox because there was no immediate next step to move it to a calendar.

  • “Agreeing a time takes five messages and a full day.”

    Back-and-forth over availability drags on long enough that the prospect loses interest before the meeting is even confirmed.

  • “A meeting gets booked and half of them are no-shows.”

    There is no reminder or confirmation step, so a meeting agreed a week ago is simply forgotten.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Booking flow

    A simple link or script that gets a time confirmed in one exchange, instead of several rounds of back and forth.

  2. Booking scripts

    Scripted messages for offering a time by call, WhatsApp or email, written in your voice.

  3. Confirmation and reminder sequence

    An automatic confirmation when a meeting is booked and a reminder shortly before it, to cut down no-shows.

  4. No-show follow-up

    A defined next step when someone misses a booked meeting, so it gets rebooked rather than dropped.

  5. Handover brief

    A short note to whoever takes the meeting: who is coming, what they asked about, and what got them interested.

How the result is measured

  • Time from expressed interest to a booked meeting
  • Meetings booked per week
  • No-show rate on booked meetings
  • Meetings rescheduled versus kept

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for you if these sound familiar.

  • Businesses where interested prospects reply but meetings rarely get booked from that reply
  • Sales teams whose reps spend a large part of the morning chasing calendars instead of talking to buyers
  • Companies running outbound campaigns who need a consistent way to convert a reply into a meeting
  • Businesses paying for every enquiry through ads or a campaign, where a reply that never turns into a meeting is money already spent
  • Front-desk or admin staff currently doing this by phone and diary, with no record of who confirmed and who did not

Not for

It is not the right fit if.

  • Your sales process does not involve meetings or calls, for example a straightforward online order
  • You have very few enquiries and can book each one personally without a system

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the appointment setting work runs

  1. 1

    Audit current booking process

    We look at what currently happens between an interested reply and a booked meeting, and where it breaks down.

  2. 2

    Set up the booking flow

    We build a simple way to confirm a time quickly, whether that is a calendar link or a short scripted exchange.

  3. 3

    Write the scripts

    Booking messages are written to fit how your prospects actually reply, on the channel they use.

  4. 4

    Add confirmations and reminders

    Every booked meeting gets an automatic confirmation and a reminder close to the time.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do you also run the meeting once it is booked?
No, we hand the meeting to whoever on your team should run it, with a brief on who is coming and why.
Can this work over WhatsApp instead of a calendar link?
Yes. We build the flow around the channel your prospects actually use to reply, which for many Indian businesses is WhatsApp rather than email.
What if a prospect keeps rescheduling?
We track that as a pattern and flag it, since repeated rescheduling is often a sign of low real interest that is worth checking with a direct conversation.
How is this priced?
There is no published price. It is scoped in a free 90-minute audit and the fee is put in writing, split three ways across our time, media spend and production costs.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time and follow-up are the quickest to show, because the enquiries already exist. Process, CRM and training changes show as the team uses them. Each one is tracked against the baseline.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.