Appointment setting · Sales
Turn an interested reply into a meeting on the calendar before the enthusiasm cools off.
A prospect replies to say they are interested. Then five WhatsApp messages get spent trying to agree a time. By that point, the interest has cooled, or the prospect has stopped replying altogether. The gap between someone saying yes and a meeting actually appearing on a calendar is where a surprising number of good conversations quietly die.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

In one paragraph
Appointment setting is the specific job of converting an interested enquiry into a confirmed meeting or call. It uses a booking flow, a confirmation sequence and a reminder that cuts down no-shows. GullySales sets up the booking process and the scripts. We track how many booked meetings actually happen. Then we hand the meeting to your closer with a short brief on who is coming.
We set up a booking flow that removes the back-and-forth. This means a link or a short script that gets a time confirmed in one exchange, plus a confirmation message and a reminder close to the time. There is also a clear next step if the person does not show up. The rep who eventually takes the meeting gets a short brief instead of a cold introduction.
This sits between two jobs we also do separately. Prospecting finds the interested reply, and the sales call closes it. Appointment setting is only the step in between: turning a yes into a time on the calendar, and making sure that time is kept.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An enquiry says yes, let's talk, and then nobody books a time.”
The reply gets left in an inbox because there was no immediate next step to move it to a calendar.
“Agreeing a time takes five messages and a full day.”
Back-and-forth over availability drags on long enough that the prospect loses interest before the meeting is even confirmed.
“A meeting gets booked and half of them are no-shows.”
There is no reminder or confirmation step, so a meeting agreed a week ago is simply forgotten.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Booking flow
A simple link or script that gets a time confirmed in one exchange, instead of several rounds of back and forth.
Booking scripts
Scripted messages for offering a time by call, WhatsApp or email, written in your voice.
Confirmation and reminder sequence
An automatic confirmation when a meeting is booked and a reminder shortly before it, to cut down no-shows.
No-show follow-up
A defined next step when someone misses a booked meeting, so it gets rebooked rather than dropped.
Handover brief
A short note to whoever takes the meeting: who is coming, what they asked about, and what got them interested.
How the result is measured
- Time from expressed interest to a booked meeting
- Meetings booked per week
- No-show rate on booked meetings
- Meetings rescheduled versus kept
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where interested prospects reply but meetings rarely get booked from that reply
- Sales teams whose reps spend a large part of the morning chasing calendars instead of talking to buyers
- Companies running outbound campaigns who need a consistent way to convert a reply into a meeting
- Businesses paying for every enquiry through ads or a campaign, where a reply that never turns into a meeting is money already spent
- Front-desk or admin staff currently doing this by phone and diary, with no record of who confirmed and who did not
Not for
It is not the right fit if.
- Your sales process does not involve meetings or calls, for example a straightforward online order
- You have very few enquiries and can book each one personally without a system
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the appointment setting work runs
- 1
Audit current booking process
We look at what currently happens between an interested reply and a booked meeting, and where it breaks down.
- 2
Set up the booking flow
We build a simple way to confirm a time quickly, whether that is a calendar link or a short scripted exchange.
- 3
Write the scripts
Booking messages are written to fit how your prospects actually reply, on the channel they use.
- 4
Add confirmations and reminders
Every booked meeting gets an automatic confirmation and a reminder close to the time.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you also run the meeting once it is booked?
Can this work over WhatsApp instead of a calendar link?
What if a prospect keeps rescheduling?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Appointment setting, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Appointment setting for a firm without a telecallerHow a firm with no telecaller can still get meetings booked: who makes the calls, what the script may promise, and the handoff note that keeps a booked meeting from going cold with the seller.
- What is appointment setting in B2B sales?Appointment setting splits selling in two: one person books qualified meetings, and another runs them, once the qualification bar is written down.
- What is outsourced sales and how does it work?Outsourced sales means an outside team runs part of your sales process, usually prospecting and appointment setting, under your name and in your CRM.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.