Prospect research and list development · Sales
Your team spends the morning finding numbers instead of calling them.
A rep with no list spends the first hour of the day searching directories and websites, then calls whoever turns up first. By eleven the team has made few calls and the list is still a pile of Google results.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Prospect research and list development is the work of deciding which companies and people are worth calling, then building a ranked list of them before a single call is made. GullySales builds this list against your ideal customer, so your team's calling time goes to the right accounts, not a random one.
We start from what your best customers already look like: size, sector, location, the kind of problem they had before they bought. From that we build a ranked list of companies and named contacts your team can work through in order, instead of hunting one by one.
For example (hypothetical), a CNC job shop in Coimbatore asks for 150 named purchase and production heads at pump and valve makers with 50 to 500 staff. It does not need every factory in the district. Each row carries a role, a phone number and a note on why the company fits, and the strongest fits sit at the top. Whether a number may be called or messaged under DND and consent rules remains your responsibility.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Reps build their own lists from memory”
Each person calls whoever they already know, so the same accounts get contacted repeatedly while whole segments are never approached.
“The database has no clear ranking”
Every account looks the same on the list, so a rep cannot tell a strong prospect from a weak one before picking up the phone.
“Research eats into calling time”
An hour spent searching for a phone number or a decision-maker's name is an hour not spent talking to a prospect.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Ideal customer profile
A written description of the account types worth pursuing, built from your best existing customers.
Target account list
Companies matching that profile, each one checked against the profile on size, product and location before it reaches a rep.
Decision-maker identification
Named contacts at each account, with role and the right person to approach first.
Contact detail sourcing
Phone numbers and emails gathered from public and paid sources, with a sample of the numbers called to check they reach the right person, and the result of that check shared with you.
List prioritisation
Accounts ranked so the team works the strongest prospects first, not just the easiest to find.
Handover to the calling team
The list delivered as a spreadsheet, with columns agreed in advance so it can be loaded into your CRM.
How the result is measured
- Accounts added to the target list
- Contacts identified per account
- Share of contacts reached on the first call, logged by reps
- Calling hours freed from research
- Conversion from list to qualified conversation
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses that know what a good customer looks like but not where to find more of them
- Sales teams whose calling time is mostly spent searching rather than talking
- Businesses entering a new territory or sector with no existing contact list
- Owners who suspect their current database is thin or outdated
- Teams launching an outbound push who need a starting list before day one
Not for
It is not the right fit if.
- Businesses that only sell to whoever walks in or searches for them; that is a marketing question, not a list question
- Sectors where the buyer list is fixed and already known in full
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Define the ideal customer
We study your best current customers and agree the traits worth targeting again.
- 2
Source the list
We build a list of companies matching that profile from available directories and databases.
- 3
Identify contacts
We name the right person at each account and find a way to reach them.
- 4
Rank and hand over
The list is ranked and delivered ready for the team to start calling.
- 5
Check a sample of numbers
Lists age as people change jobs and plants close. We ring a sample of the numbers, note how many reach the named person, and correct the list before it goes to your reps.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where do the contact details come from?
How is this different from database verification and enrichment?
Can you also make the calls?
How big a list do we need to start?
What do we need to give you for a list?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Prospect research and list development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to build a short list of 100 target companies by handBuild a named list of 100 target companies from free sources: the columns to fill, how to rank them into three tiers, and a short review habit that keeps the list alive without buying a database.
- Finding a second buyer when one plant buys most of your outputIf one plant takes most of your output, map the other plants, contractors and dealers using the same product, keep them in one list, and work one introduction a month without undercutting or risking the first buyer.
- Account-based selling for a manufacturer with 50 target buyersWhen each order is large and the buyers are few, choose a named list of about fifty accounts, map who buys inside each and work them as a group instead of waiting for enquiries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.