Gully Sales builds your prospect database from named sources, verifies every contact against reality, enriches it with the fields your segmentation needs, and hands it over deduplicated, segmented and documented.
Gully Sales Private Limited builds sales data for small and medium businesses across India.
In one paragraph
Sales database building, verification and enrichment from Gully Sales turns scattered contact lists into one governed asset. We agree the fields you need, collect records from named sources, verify them, add the firmographic detail your segmentation depends on, remove duplicates, and hand over a segmented file with a refresh routine your team can maintain.
The problem
Most sales databases in growing Indian businesses were never built. They accumulated. An exhibition badge scan here, a downloaded directory there, a spreadsheet an old salesperson left behind, a few thousand rows someone bought in a hurry. Each part was reasonable on the day it arrived. Together they now decide who your team calls, and nobody can say how much of it is still true.
Why it persists. Data work has no owner. It is not a sale, so it never reaches the top of anyone's week, and it stays invisible until a campaign fails. Buying a fresh list feels faster than fixing the one you have, so the pile grows instead of getting cleaner. And contact data decays quietly on its own: people change roles, companies shift offices, numbers get reassigned, and nothing in the sheet tells you it happened.
If it stays unresolved. The database keeps ageing while your team keeps working from it. Outreach costs more per meeting, reporting stays unreliable, and each new salesperson inherits the same confusion. The longer it runs, the harder it becomes to separate a weak market from a weak list.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
We control the specification, the sourcing, the verification method and the state of the file we hand over. Response, meetings and pipeline depend on your offer, your market and how the data is worked, so we report those honestly rather than promise them.
Who it is for
What Gully Sales does
Data specification
We agree, in writing, what a usable record is for your business: which fields are mandatory, which are useful, how each is formatted, and the accuracy standard each must meet before it enters the database. Company name, entity type, industry, location, size band, contact name, designation, direct number, email, source and date collected are typical; yours may differ.
Source planning
We identify where records for your market can legitimately be found and in what volume: public company registers, trade body and association directories, exhibition and trade fair listings, industry directories, company websites, professional networks, your own past enquiries, badge scans, dealer records and dormant CRM entries. Each source is recorded against the records it produced.
Verification
Every record is checked before it counts. Email addresses are tested for domain and mailbox validity, phone numbers are line-checked and a sample is dialled by a person, company websites are checked as live, and entries whose company appears closed or renamed are held back for review. Records that fail are marked and quarantined, not silently deleted.
Enrichment
We add the fields your targeting needs but your existing lists do not carry: turnover or size band, employee count, number of plants or branches, states operated in, industry classification in your own words, buying role and designation, alternate contacts within the same account, website presence, language preference, and trigger details such as a recent expansion.
Deduplication and reconciliation
We match records across every list you hold and against your CRM, using company identity rather than spelling, then apply merge rules that say which version of a conflicting field survives. Existing customers, live opportunities and do-not-contact entries are matched out, so nobody is approached as a stranger.
Segmentation
The clean database is cut into the segments you will actually work: fit tiers, industry, region or territory, size band, and where relevant, buying stage or relationship history. Each segment is defined by rules on the fields, not by hand-picking rows, so it can be regenerated whenever the data changes.
Governance and refresh
We set the rules that keep the database usable: who may add records, what a new record must contain, how often each segment is re-verified, how unsubscribes, do-not-disturb registrations and opt-outs are recorded and honoured, and how the source and date of every record is retained. Ownership is assigned to a named person on your side.
How it runs
Define the market and the record
We start with who you sell to, not with data. We agree the industries, sizes, regions and roles that make a company worth your team's time, then translate that into the fields a record must carry and the accuracy standard each field must meet.
Plan and test the sources
We identify the sources that can supply your market, check what each actually yields, and drop the ones that cannot meet the specification. A small test batch is pulled from each, so the estimate of coverage rests on real records rather than hope.
Build the pilot batch
We build a small batch to the full standard, including verification and enrichment, and put it in front of you. You check whether these are the companies and people you want to talk to. The specification is corrected here, while correcting it is cheap.
Build, verify and enrich at scale
The full database is collected against the approved plan. Each record is verified before it is accepted, then enriched with the agreed fields. Failures are quarantined with a reason, so you can see what the market itself does not disclose.
Deduplicate, suppress and segment
Records are matched across sources and against your CRM, duplicates merged under agreed rules, and existing customers, live deals and do-not-contact entries suppressed. The surviving database is then tagged into the segments you will work.
Load and hand over
The database is mapped to your CRM or calling tool, dry-run on a small load, then imported. We walk the people who will use it through the fields, the segments and the rules, so the standard survives contact with daily work.
Govern and refresh
We set the refresh cadence, the rules for adding new records, and the way opt-outs and do-not-contact requests are recorded. A named owner on your side takes it forward, with a review of data quality and market coverage at an agreed interval.
Ways to work with us
Database audit
We assess the lists and CRM records you already hold, report duplicate rate, field completeness, verification age and market coverage, and tell you what is worth keeping. Often the honest first step.
One-time database build
A defined market list built, verified, enriched, deduplicated and segmented once, delivered CRM-ready with a governance note. Suited to a new market entry or a new outbound programme.
Build with managed refresh
The build, followed by a standing arrangement to re-verify segments on a cycle, add new records to the specification and keep the suppression register current.
Clean-up and enrichment of your own data
We leave your record base where it is and work on it: verify, enrich, deduplicate, suppress and segment what you already own, without collecting new records.
Data foundation for an outsourced sales programme
The database is built as the first stage of a wider engagement, so the SDRs, telecallers or field team who follow start from a list that has already been checked.
Why Gully Sales
We build the specification before the data.
Most data problems are specification problems wearing another hat. Agreeing what a usable record contains, and to what standard, is the part that decides whether the file is still useful a year later.
Verified means checked, not claimed.
Every accepted record carries a check date and a status, and a sample is dialled by a person. You can audit our work instead of taking it on trust.
We design for how Indian SMBs actually buy.
Company names spelled three ways, GST states, dealer networks, regional language preference and a decision-maker who is often the owner: our field design assumes these rather than fighting them.
The data is handed over, not held.
The database, the source records, the merge log and the governance note are yours. Nothing sits in a tool you cannot open, and nothing depends on us to stay usable.
It connects to the selling, not just the spreadsheet.
We work across sales and marketing, so the fields are designed for the campaigns, calls and territories that will use them, rather than to make the file look complete.
Where it applies
Industrial manufacturing
Business services
Healthcare suppliers
Building materials and interiors
IT and software services
Agriculture and agri-inputs
Proof
Kambar Group
Questions buyers ask
It depends on how you sell, but a workable minimum is company name, industry, location, size band, contact name, designation, a reachable phone number, a valid email, and the source and date of collection. We set a threshold per field rather than one for the whole file: mandatory fields must be verified before a record is accepted, while useful fields may be left blank rather than guessed. A blank field is honest; an invented one is expensive.
We do not quote a fixed timeline before seeing the market, because a specialist list of two thousand companies and a general one of fifty thousand are different jobs. What we do commit to is the sequence: specification first, then a pilot batch you approve, then the full build in tranches so your team can start working the early segments while the rest is still being verified. You will have a dated plan before work starts.
Your definition of a good customer, a list of won and lost accounts, whatever contact records you already hold including CRM exports, your current customer list, and any do-not-contact instructions. We also need one person who can answer edge-case questions within a day and sign off the pilot batch. Access to the CRM or calling tool is needed only at the loading stage, not before.
In two layers. Data quality is measured directly: bounce rate, wrong-number rate, duplicate rate, field completeness and how much of your defined market you now hold verified. Commercial effect is measured through the outreach that uses the data: contacts reached, response rate, meetings held, qualified opportunities, pipeline created and conversion by segment, each compared with the baseline we record before starting. We report both, because good data used badly still produces nothing.
We do not run the outreach itself under this service, write the campaign messages, or reconfigure your CRM beyond mapping and loading the file. We do not supply personal contact details unrelated to a business role, and we do not collect from sources whose terms forbid it. If you want the calling and emailing done as well, that belongs to our outsourced sales services and is scoped separately.
It usually costs less on the invoice and more everywhere else. Purchased files are collected to somebody else's specification, rarely carry a check date, often duplicate what you already hold, and can damage your sender reputation within a single campaign. We are not against using a purchased file as raw material, but it then has to be verified, deduplicated and enriched to your own standard before your team works it.
Every record carries its source and the date it was collected, so you can always show where it came from. We work from sources that permit business contact use, honour do-not-contact instructions and unsubscribes through a suppression register, and keep that register with the database rather than in somebody's inbox. We are not your legal advisers, so we build the record-keeping that lets your own adviser confirm your position.
Faster than most owners expect. People change roles, companies move premises, numbers are reassigned and businesses close, and none of it announces itself in your spreadsheet. That is why we treat refresh as a routine rather than a project: segments are re-verified on a cycle, new records must meet the same specification, and every record carries a check date so its age is visible at a glance.
Yes, and it is often the cheaper starting point. We audit what you hold, report duplicate rate, completeness and verification age, then verify, enrich, deduplicate and segment the records worth keeping. Anything unverifiable is quarantined rather than deleted, so nothing is lost by accident. We only build new records for the parts of your market that the audit shows you do not cover.
That is part of the handover. We map the fields to your CRM or calling tool, run a dry-run load on a small batch to catch format and duplicate issues, then complete the import and walk your team through the fields and segments. If you have no CRM yet, we hand over a structured file that a CRM can take later without rework, and tell you what to look for when you choose one.
They are quarantined with a reason, not deleted. A number that never answered is different from a company that has closed, and both are different from a record whose email domain no longer exists. Keeping them separately, with the reason recorded, stops the same dead record being collected again from the same source in six months, and lets you decide whether a manual check is worth it.
Yes. The database, the source and merge logs, the field specification, the segment rules and the suppression register are handed to you, and are yours to keep and use. Nothing sits inside a tool that only we can open, and nothing stops working if you stop working with us. If you later want the refresh handled elsewhere, the documentation is written for someone else to pick up.
Talk to us
A first conversation is a working one. Bring a sample of the list you have now, and we will tell you what is wrong with it and whether a rebuild or a clean-up is the sensible route, before anything is quoted.