LinkedIn works when a real person sends a relevant message to a named buyer.
Gully Sales runs LinkedIn outreach and social selling for your business: a checked list of the people who actually decide, sequences sent from your team's own profiles, and replies qualified into meetings your sellers want to attend.
- A named list of buyers on LinkedIn, checked by hand before anyone is messaged
- Messages sent from your own profiles, so replies reach a person and not a brand
- Conversations handed over with context, not a report full of connection counts
Gully Sales Private Limited works with small and medium businesses across India, and every message is written for your buyer before it is sent.
In one paragraph
What is LinkedIn Outreach and Social Selling?
LinkedIn outreach and social selling use your team's own profiles to reach named decision makers, start conversations and turn them into meetings. Gully Sales defines the buyer, builds a checked list, writes and tests the message sequence, runs the outreach week by week, qualifies replies against agreed criteria and hands your sellers meetings that are worth attending.
The problem
Your team connects with the right people on LinkedIn, and nothing follows.
Most owners already know their buyers are on LinkedIn. A sales head sends connection requests between meetings. A founder posts when something interesting happens. Somebody once bought a premium subscription. None of it is wrong, and none of it is a channel yet, because it stops the week the quarter gets busy. The problem is rarely effort or intent. It is that nobody has decided who is worth reaching, what to say to them, who sends it, and what happens on the day a reply finally arrives.
You will recognise it as
- Connection requests go out in bursts when the pipeline looks thin, then stop completely for a month.
- Your profiles read like a job history to a recruiter, when the visitor is a buyer checking whether you are credible.
- Somebody sends the same pitch to everyone, and the few replies are polite refusals nobody follows up.
- A prospect replies on a Friday evening and is answered on Tuesday, by which time the interest has cooled.
- Nobody can say how many people were actually messaged last month, or which ones ever answered.
- Conversations that went well live in one person's inbox, and are invisible to the rest of the business.
What it costs the business
- Buyers who were open to a conversation stay unaware of you, and choose a supplier who happened to message them first.
- Your senior people spend their scarce selling hours on manual searching and typing rather than on the meetings themselves.
- The channel is judged a failure after a few weeks of unstructured effort, and written off for years.
- Good conversations expire quietly, because there is no follow-up rhythm for a buyer who said not right now.
- When the person who did the messaging leaves, the network, the notes and the momentum leave with them.
Why it persists. It persists because LinkedIn feels like something anyone can do in spare minutes, so it is never given an owner, a target or a review. Prospecting also has a hard first day and a slow second week, and a busy sales team will always prefer a warm enquiry to a cold search. There is a quieter reason too: sending a weak message from your own name is uncomfortable, so people either send nothing or send something generic, and both produce silence.
If it stays unresolved. The channel stays a hobby. Your pipeline continues to depend on referrals, repeat customers and whatever the enquiry form brings, so growth follows your reputation rather than your intent. Meanwhile competitors of your size are quietly reaching the same buyers by name, every week, and building familiarity before you have made the first contact.
What changes
LinkedIn becomes a channel with an owner, a rhythm and a number.
In the first weeks
- You have a written definition of the buyer, the roles worth reaching and the companies worth reaching them in.
- Every profile a prospect will look at explains what you do for a business like theirs, in their words.
In how the work runs
- Outreach happens in the same volume every week, whether or not the sales team is busy with orders.
- Every message, reply and outcome is recorded against the company, so the work belongs to the business.
- A reply gets answered the same working day, because someone is accountable for the inbox by name.
- Sellers receive briefed conversations and spend their time on meetings rather than searching profiles.
In sales and marketing
- Meetings arrive with people who have already agreed there is something worth discussing.
- You reach roles your team rarely gets past on the phone, because a message can wait for the reader.
- Conversations that are not ready now are held warm instead of being lost between quarters.
In what management can see
- You can see contacts reached, replies, meetings and pipeline each week, by role and by message.
- You learn which industries and job titles answer you, which is useful long after this engagement.
Over the longer term
- Your people become visible to their market, so later outreach lands on a name the buyer recognises.
- The method, the lists and the message library stay with you and can be run by your own team.
Gully Sales controls the targeting, the profiles, the messages, the qualification and the reporting. Whether a buyer replies, and whether they eventually purchase, depends on their need, budget, timing and your offer. We do not promise a number of meetings or a volume of revenue.
Who it is for
This works where your buyer reads LinkedIn and answers no calls.
The businesses it suits
- Businesses selling to other businesses, where the people who decide hold job titles you can name.
- Companies whose buyers sit in offices and use LinkedIn: technology, manufacturing, professional services, healthcare administration, education and B2B trade.
- Founders and sales heads who are personally credible in their market but have no time to reach out consistently.
- Teams that need coverage in a new city, state or export market before hiring anyone there.
- Firms with a considered, higher value offer, where one good meeting can be worth months of small orders.
- Businesses whose phone outreach is blocked by gatekeepers or ignored by senior roles.
What usually prompts the call
- You have entered a new segment or region and nobody in your team knows anyone there.
- A salesperson has left, and the relationships they were building have gone with them.
- Enquiries have slowed and the team is working the same familiar accounts again.
- You have a new product or capability that your existing customers do not buy.
- A subscription was bought months ago and has produced almost nothing measurable.
- You are considering hiring an inside sales person and want the method proven before the salary starts.
What Gully Sales does
The work, component by component.
Target definition and buyer roles
We agree who is worth reaching before anything is sent: the industries, company sizes, regions and the specific job titles that either decide or open the door. We separate the person who feels the problem from the person who signs, because on LinkedIn you can often reach both, and each needs a different first line.
- Why it matters:
- Most disappointing outreach is well written and sent to people who were never going to buy.
- You receive:
- A written target definition with named roles, company criteria, exclusions and the reason for each.
- Business value:
- Effort concentrates on people who can act, so a modest volume of messages produces real conversations.
Profile and credibility preparation
Before outreach begins we rewrite the profiles that prospects will check: the headline, the summary, the description of what your company does for a business like theirs, and the visible proof. This covers the senders and, where you want it, the company page. A buyer decides whether to reply after looking at your profile, not after reading your message.
- Why it matters:
- A message from a profile that explains nothing is treated as a sales broadcast and ignored.
- You receive:
- Rewritten headline, about section and experience for each sender, plus a reviewed company page.
- Business value:
- The reply rate improves before a single new message is sent, and every future message benefits.
Search, list building and checking
We build the list of actual people who match the definition, using LinkedIn search and, where you have it, a sales navigator subscription. Every record is checked by hand for the right company, the current role and a live profile. Existing customers, current opportunities and anyone your team asks us to leave alone are excluded before the list is approved.
- Why it matters:
- An unchecked list wastes your daily sending limit on people who changed jobs a year ago.
- You receive:
- An approved contact list with company, role, region, source and an exclusion list applied.
- Business value:
- You know exactly who is being approached in your name, and can veto anyone before it happens.
Connection and message sequences
We write the sequence: the connection request, the first message after it is accepted, and the follow-ups that come after silence. Each is written for one buyer role and one problem, in plain business English, and asks for a small next step rather than a purchase. We prepare several versions so the sequence can be compared rather than argued about.
- Why it matters:
- A single template sent to every role is the reason most LinkedIn outreach produces silence.
- You receive:
- A message library by role and segment, with follow-up timing and the tested variants recorded.
- Business value:
- You own a written approach that keeps working after the engagement, instead of a burst of activity.
Social selling around the outreach
Outreach lands better when the sender is visible. We prepare a light, sustainable rhythm of posts and comments for your founder or sales head: what to write about, how often, and where to comment so the right people see the name. This is your voice and your opinions, drafted with you, not anonymous content posted on your behalf.
- Why it matters:
- A buyer who has seen your name twice before the message treats it as a conversation, not an intrusion.
- You receive:
- A posting and engagement plan with drafted posts, comment targets and a realistic weekly time cost.
- Business value:
- Familiarity builds ahead of the message, so acceptance and reply rates rise over the months.
Qualification and handover
Every reply is answered and taken to a clear outcome: qualified, not now, or not a fit. We ask the questions you agree in advance about need, role, timing and scale, and we record the answers. Nothing is passed to your sellers as an opportunity unless it meets the criteria you signed off.
- Why it matters:
- Handing every polite reply to a salesperson destroys their trust in the channel within a fortnight.
- You receive:
- A written qualification standard, plus a briefed handover note for every meeting created.
- Business value:
- Your sellers walk into conversations already knowing the problem, the role and what was promised.
Meeting creation and follow-up
We convert interest into a confirmed slot in the right person's calendar, send the reminder, and reschedule when a meeting is missed. Buyers who say not now are placed on a dated follow-up path rather than being dropped, and are contacted again when they said they would be ready.
- Why it matters:
- Most lost value in outreach is not refusal; it is a warm reply nobody returned to.
- You receive:
- Confirmed meetings with reminders, plus a nurture list with the next contact date on every record.
- Business value:
- Interest that was not ready this quarter is still yours to convert next quarter.
Reporting and weekly improvement
You get a weekly report of what was sent, who accepted, who replied, what they said and what was booked, with the reasons behind refusals. Each cycle we change one thing: a target segment, an opening line, a follow-up interval, and we say what we changed and what happened.
- Why it matters:
- Without a written record the channel is judged on mood, and abandoned in the first slow month.
- You receive:
- A weekly activity and outcome report, plus a change log of what was tested each cycle.
- Business value:
- You can see the channel working or not working early, and decide with evidence rather than opinion.
What you will have at the end.
- A written target definition: industries, company criteria, regions, named job titles and exclusions.
- Rewritten LinkedIn profiles for each sender, plus a reviewed and corrected company page.
- An approved, hand-checked contact list with company, role, region and source against every record.
- A message library: connection notes, opening messages and follow-ups, written by buyer role.
- A tested variant record showing which openings and follow-ups were compared, and what happened.
- A social selling plan: post themes, drafted posts, comment targets and the weekly time it needs.
- A written qualification standard agreed with you, and applied to every reply we receive.
- Briefed handover notes for every meeting, with the buyer's situation, role and stated next step.
- A nurture list of interested but not-yet-ready buyers, each with a dated next contact.
- A weekly activity and outcome report, and a monthly review of pipeline created by the channel.
- A sample of anonymised message threads and one anonymised extract of a report before you commit.
How it runs
The engagement, step by step.
- 1
Agree the buyer, the offer and the boundaries
We sit with you and your sellers to establish who buys, what they actually buy it for, what they ask before agreeing to a meeting, and which companies must be left alone. We also agree what may and may not be said in your name, which matters when messages go out from a founder's profile.
- You provide:
- Time with your sales team, recent won and lost deals, and a list of customers and accounts to exclude.
- We produce:
- A written target definition, an approved offer statement and a list of exclusions.
- Done when:
- You confirm the definition describes the buyers you want and the ones you do not.
- 2
Prepare profiles and sending arrangements
We rewrite the profiles of whoever will send, agree the sending arrangement and set the access we need. We work within the platform's own limits on requests and messages, so accounts stay in good standing. Volume is deliberately modest at the start.
- You provide:
- Agreement on which people send, access to those profiles, and any subscription you already hold.
- We produce:
- Rewritten profiles, an agreed sending plan and a weekly volume that keeps the accounts safe.
- Done when:
- Profiles are live and the senders are comfortable with what will go out in their name.
- 3
Build and check the list
We search, shortlist and verify. Records are checked one by one for the right company, current role and an active profile, then the exclusion list is applied and you review the result before anybody is contacted.
- You provide:
- Review time, plus any existing lists, exhibition contacts or enquiry records you want included.
- We produce:
- An approved contact list with the source and reason recorded for every record.
- Done when:
- You have signed off the list and know exactly who is about to be approached.
- 4
Write and test the sequence
We draft the connection note, the opening message and the follow-ups for each role, and you approve the tone before anything is sent. We start with more than one version, so that after a few weeks we are comparing evidence rather than preferences.
- You provide:
- Approval of the wording, technical answers to buyer questions and any claims we may not make.
- We produce:
- An approved message library with variants and a follow-up schedule for each buyer role.
- Done when:
- You have read and approved every message that will carry your company's name.
- 5
Run outreach and engagement week by week
Sending runs to a fixed weekly rhythm. Requests go out, accepted connections receive the opening message, follow-ups go out on schedule and replies are answered the same working day. Alongside this, the agreed posting and commenting keeps the sender visible.
- You provide:
- Prompt answers when a prospect asks something only your team can answer.
- We produce:
- Consistent weekly activity, answered conversations and a full record of every thread.
- Done when:
- Outreach is running at the agreed volume and no reply is waiting more than a working day.
- 6
Qualify replies and create meetings
Interested replies are taken through the agreed questions, and only those meeting your criteria become meetings. We book the slot, send the reminder and brief your seller. The rest go to the nurture list with a date, or are closed with a reason recorded.
- You provide:
- Calendar availability for the people who will attend, and honest feedback on meeting quality.
- We produce:
- Confirmed meetings with briefing notes, plus a maintained nurture list with next contact dates.
- Done when:
- Your sellers say the meetings they attend match the qualification standard you agreed.
- 7
Report, review and improve
Each week you get the numbers and the reasons behind them. Each month we review which segments, roles and messages produced conversations, retire what is not working, and change one variable at a time so the result is readable.
- You provide:
- An hour for the monthly review, and outcomes from the meetings once they have happened.
- We produce:
- Weekly reports, a monthly review note and a change log of what was tested and what followed.
- Done when:
- You can explain to your board what the channel produced and what is being changed next.
- 8
Hand the channel back
If you want the work in-house, we document the method, hand over the lists, the message library and the reporting format, and train the person who will run it. We can stay in a review role while they find their rhythm.
- You provide:
- The person who will own the channel, and time for them to sit with us before we step back.
- We produce:
- A handover pack with lists, messages, qualification standard, reports and a written operating rhythm.
- Done when:
- Your own team runs a full cycle and the numbers hold without us sending anything.
Ways to work with us
You can test the channel first or run it as a standing programme.
Setup and message build only
A short engagement that produces the target definition, the rewritten profiles, the checked list and the approved message library, which your own team then sends. Useful when you have the people but not the method.
Pilot on one segment
One buyer segment, a modest weekly volume and a fixed number of cycles, so you can see acceptance, reply and meeting numbers before committing further. We report honestly if the segment does not respond.
Managed outreach programme
We run the channel: list building, sending, replies, qualification, meeting creation, nurture and reporting, at an agreed weekly volume from your team's profiles, reviewed with you every month.
Outreach with social selling support
The managed programme plus the posting and commenting rhythm for your founder or sales head, so buyers recognise the name before the message arrives.
Coaching your in-house team
We train and supervise your inside sales or business development people to run the method themselves, review their conversations, and stay available while the habit is forming.
Why Gully Sales
What you are actually choosing when you choose us.
We sell in your name, carefully.
Messages go out from your team's profiles, so your reputation is at stake, not ours. That is why every message is approved by you, volumes stay within the platform's limits, and nothing is claimed on your behalf that your team cannot support in the meeting.
Outreach is joined to the rest of your selling.
Gully Sales works across marketing, sales, channel and revenue operations, so what a buyer reads on LinkedIn matches your website, your proposal and what your salesperson says. The channel is built to feed your pipeline, not to sit beside it.
We qualify before we hand over.
A meeting with someone who cannot buy costs your seller an afternoon and costs the channel its credibility. We agree the qualification standard with you in writing and apply it to every reply, even when it means reporting fewer meetings this month.
Built for Indian small and medium businesses.
We work with owner-led companies where the founder is often the most credible seller and has the least time. The rhythm we design fits the hours your people actually have, and the language suits how Indian business buyers read and reply.
You keep the method.
The lists, the message library, the qualification standard and the reporting format are yours. If you later hire an inside sales person, they inherit a working system rather than starting from an empty search box.
Honest reporting, including the bad weeks.
You see contacts reached, replies, refusals and reasons every week, not a summary at the end of the quarter. If a segment is not responding we say so early, so you can change direction while the budget still matters.
Where it applies
The same service, in different businesses.
Industrial manufacturing
- The situation:
- A components manufacturer wants to supply new original equipment makers, but the purchase and quality heads never take a cold call and the switchboard blocks the rest.
- How it applies:
- We map plant, purchase and quality roles at target manufacturers, message them from the sales head's profile with a specific supply capability, and qualify on volume, approval process and current supplier.
- Likely benefit:
- Conversations begin with people who can start a vendor approval, instead of stopping at the reception desk.
Information technology and software services
- The situation:
- A services firm sells through referrals and one exhibition a year, and has no way to reach technology heads in new sectors.
- How it applies:
- We define the sectors and roles, prepare founder and delivery-lead profiles, run role-specific sequences, and support them with a weekly posting rhythm on the problems the firm actually solves.
- Likely benefit:
- A steady flow of first conversations in chosen sectors, independent of the exhibition calendar.
Professional and consulting services
- The situation:
- The partners are the offer, they are credible, and they have no time to prospect between client commitments.
- How it applies:
- We run outreach from partner profiles with their approval, draft posts in their voice, handle every reply and put only qualified conversations into their calendars.
- Likely benefit:
- Partners spend their limited selling hours in meetings rather than in searching and typing.
Healthcare and diagnostics suppliers
- The situation:
- A supplier needs to reach hospital administrators and procurement heads across several cities, with no field presence outside its home state.
- How it applies:
- We build city-wise lists of administrative and procurement roles, message them with a relevant capability, and qualify on facility size, existing arrangements and purchase timing.
- Likely benefit:
- Market coverage in new cities before committing to a field salesperson in each one.
Business services and facilities
- The situation:
- A services company wins work only when a client's contract happens to expire, and has no way of being present at that moment.
- How it applies:
- We reach administration and operations heads at target companies, ask the renewal question early, and hold every not-yet-ready reply on a dated follow-up path.
- Likely benefit:
- The company is in the conversation when the renewal comes up, rather than hearing about it afterwards.
Education and training providers
- The situation:
- A corporate training provider needs to reach learning and human resources heads, who ignore email but read messages sent by a person.
- How it applies:
- We define institutions and roles, run sequences from the programme director's profile, and support them with posts about training outcomes the buyers care about.
- Likely benefit:
- Meetings with the people who hold training budgets, in the months when those budgets are being planned.
Exporters and companies entering new regions
- The situation:
- A business wants buyers in a new state or country and has no contacts, no office and no local reference.
- How it applies:
- We build the buyer list for that region, adapt the message to how buyers there describe the problem, and qualify on import or purchase practice before any meeting is booked.
- Likely benefit:
- The new market is tested through real conversations before money is committed to an office or a hire.
Questions buyers ask
Before you enquire, the answers you will want.
What information and internal involvement are required from our side?
Less than most owners fear, but it cannot be zero. We need a working session with whoever knows your buyers, a list of customers and accounts to leave alone, access to the profiles that will send, and approval of the messages before they go out. After that, the ongoing need is small: prompt answers when a prospect asks something technical, calendar availability for meetings, and about an hour a month for the review.
Whose LinkedIn profile do the messages come from?
Your team's, usually the founder, sales head or the person who will attend the meeting. Buyers reply to people they can check, and a message from the person they will actually meet performs better than one from an unknown name. We never impersonate anyone: senders approve the wording, can read every thread, and can stop a conversation at any point. If you prefer, we can also work from a dedicated profile you create and control.
How long does the engagement take before we see anything?
Setup takes a few weeks: definition, profiles, list and messages, and it moves at the speed of your approvals. After sending starts, acceptances and first replies appear early, while meetings depend on your buyers' calendars and pipeline appears over your normal sales cycle. We commit to weekly volume and reporting, not to dates for outcomes we do not control. A pilot is usually run over several cycles so there is enough evidence to judge.
How is success measured on a LinkedIn programme?
Against the baseline we record before starting, using numbers you can check: contacts reached, acceptance rate, response rate, meetings booked and held, speed to reply, qualified opportunities and pipeline created. Activity numbers are reported weekly and outcome numbers monthly. We report refusals and their reasons as well, because knowing why a segment says no is what lets us change the targeting instead of repeating it.
What is excluded from a LinkedIn programme?
We do not run paid LinkedIn advertising, manage your other social media channels, or take over your marketing content programme. We do not attend or run your sales meetings, prepare quotations, or negotiate on your behalf. We also do not promise a set number of meetings, buy contact databases of doubtful origin, or send anything you have not approved. Anything outside the written scope is discussed and agreed separately before we start it.
Is this the same as LinkedIn advertising?
No. Advertising buys attention from an audience through paid placements and is billed by impressions or clicks. This is person-to-person outreach: named individuals, messages from a real profile, and conversations that a human answers. They can work together, and buyers who have seen your advertising often reply more readily. But this page is about the outreach and the relationships, not about media spend.
Do you use automation tools to send bulk connection requests?
We work within the platform's own limits and its terms, because an account that gets restricted takes your founder's network with it. Volumes are deliberately modest and steady rather than aggressive, lists are checked by hand, and replies are answered by a person. Consistency over months produces more conversations than a burst of mass sending followed by a restricted account and a damaged profile.
Do we need a Sales Navigator subscription?
It helps, particularly for filtering by company size, role seniority and region, and for saving lists as they change. It is not essential to begin. We will tell you honestly whether your target definition needs it, and if it does, you buy it directly so the subscription and the data stay in your name. We do not mark up subscriptions or hold them on your behalf.
4 more questions
Our founder does not want to post content. Can this still work?
Yes. Outreach and posting are separate. Outreach works on its own, and many engagements run with no posting at all. Posting simply makes the outreach easier, because a buyer who recognises a name replies more readily. If your founder will give an hour a fortnight, we can draft in their voice for approval. If not, we strengthen the profile itself and concentrate on the messages.
What happens to people who reply but are not ready to buy?
They go on a nurture list with a recorded reason and a dated next contact, usually the date they themselves mentioned. We return to them then, referring to what they said last time. This is where most of the value in outreach quietly sits: a buyer who is mid-contract today is a live opportunity in two quarters, and only a written follow-up path survives that gap.
Will this work if our buyers are not office based?
Often it will not, and we will say so before taking the work. If you sell to retail counters, household consumers, small workshops or field trades, those buyers are reached better by phone, field visits or local advertising. LinkedIn works when the person who decides holds a job title in a company that has a presence there. We check this against your target definition in the first conversation.
How does this fit with the salespeople we already have?
It sits in front of them. We create and qualify the conversations; your sellers take the meetings, prepare the commercial proposal and close. Each meeting is handed over with a note on the buyer's situation, role and stated next step, so no one starts cold. If your sellers would rather run the outreach themselves, we can build the method and coach them instead of running it.
Talk to us
Tell us which buyers you want to be talking to.
Discuss an outsourced sales programme with us and we will look at whether your buyers are genuinely reachable this way. It is a working conversation, not a pitch, and we will say plainly if the phone or the field would serve you better.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared