LinkedIn outreach and social selling · Marketing
Start a real conversation with a named buyer instead of paying to be shown to them.
A LinkedIn advertising campaign reaches many people through the platform's ad system. Social selling works differently: a real person on your team, usually a founder or salesperson, sends direct, personal messages to named prospects. They post regularly enough that those same prospects recognise the name before the message even arrives.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
LinkedIn outreach and social selling is personal, one-to-one messaging sent from a real team member's profile to named prospects, alongside regular posting that builds credibility with that same audience. GullySales writes the outreach and the posts, and keeps the tone as a person talking to another person, not a brand broadcasting.
We write outreach that reads like a genuine person reaching out with a specific reason, not a copy-pasted pitch. We build a posting rhythm that shows real expertise rather than generic company updates.
This suits relationship-led B2B sales where a personal introduction opens doors that an ad never could. It takes more time per prospect than paid advertising, which is why it works best on a shorter, carefully chosen list.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Outreach messages read like an obvious template”
A connection request or message is clearly copy-pasted to hundreds of people, and prospects can tell within a sentence, which kills any goodwill before a conversation starts.
“The founder has a LinkedIn profile that has not posted in a year”
A senior person's personal credibility on the platform goes unused because nobody has the time to post regularly on their behalf.
“Connection requests go out with no follow-up plan”
Someone accepts a connection request and nothing happens next, wasting an opening that took effort to create.
“Posting and outreach are done by different people with no shared plan”
The content someone posts has nothing to do with the outreach messages being sent, so prospects who check the profile after a message see no connection between the two.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Prospect list and research
A named list of prospects worth a personal approach, with a specific, relevant reason for reaching out to each.
Personalised outreach messages
Messages written to sound like a genuine person, referencing something specific about the prospect, not a template.
Content and posting plan
Regular posts under your team member's own name that build credibility with the same audience being messaged.
Follow-up sequence
A planned series of follow-ups after a connection or reply, so an opening is not left to go cold.
Response and meeting tracking
Replies, conversations and meetings booked tracked back to specific outreach and posts.
How the result is measured
- Connection acceptance and reply rate
- Meetings booked from outreach
- Post engagement from the target audience
- Enquiries traced to LinkedIn outreach
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B sellers, consultants and founders whose personal credibility helps open doors
- Businesses with a short, well-defined list of named prospects worth a personal approach
- Professional service firms where a partner's own visibility on LinkedIn drives enquiries
- Sales teams willing to have individuals post and message personally rather than only through a company page
- Businesses where a warm, personal introduction converts far better than a cold ad
Not for
It is not the right fit if.
- Businesses wanting to reach a large audience quickly; that fits LinkedIn advertising better
- Teams unwilling to have an individual's name and profile used for outreach and posting
- Consumer businesses whose buyers are not meaningfully active on LinkedIn
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand who to reach
We agree the specific list of prospects worth a personal approach, based on your ideal customer profile.
- 2
Audit the current profile
We review the team member's existing LinkedIn presence and what needs building before outreach starts.
- 3
Write outreach and content
Personalised messages and a posting plan are prepared together, so both reinforce the same credibility.
- 4
Implement outreach
Messages are sent under the individual's own name, on a pace that keeps them personal rather than mass produced.
- 5
Measure and refine
We track response rates and meetings booked, adjusting the approach and message for what works.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Whose LinkedIn profile does this use?
How many prospects can be reached this way in a month?
Is this the same as LinkedIn advertising?
How does GullySales price this?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn outreach and social selling, written for your industry.
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Read before you buy
- What an HR head checks before shortlisting a training vendorAn HR head or L&D manager shortlists a training vendor on five checks before any proposal is read: the business problem, the approved list, the trainer, the references and the paperwork. Here is each one.
- How buyers choose between IT, software and SaaS vendorsTechnology buyers take a name from a peer, test it against an engineer and sign after a finance check. This post follows the choice in four stages and shows where vendors drop out.
- How to advertise to sales heads, who see the playbook comingA sales head runs the same sequences you are about to send them. They buy on a missed number, a hiring problem or a handover, and only what they can defend upward.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.