Inbound lead conversion · Sales
Respond fast enough that the enquiry is still warm.
Generating an enquiry is only half the job. An enquiry left unanswered for a day has often already been answered by a competitor who called back within the hour. That happens no matter how good the marketing was that produced it in the first place.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Inbound lead conversion handles an enquiry from the moment it arrives: assigning it, responding quickly, and following up in a structured way. GullySales sets up this response process, and often runs it directly, so an enquiry your marketing worked hard to generate is not lost to a slow reply.
We set up who owns an enquiry the moment it arrives, and how fast the first response needs to happen. We also design a proper follow-up sequence for someone who has not yet decided. For many clients we run this response directly, alongside the marketing that generates the enquiry, so nothing is lost at the handover.
For an organisation such as Shakthi Foundation, fielding donor or partner enquiries, a fast, well-recorded response matters for trust as much as for any commercial outcome. This service applies that same discipline to a commercial business.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An enquiry sits unanswered for a day and the buyer has already called someone else.”
Response speed is often the single biggest factor in whether an enquiry converts, and a delay of even a few hours can lose it entirely.
“Nobody owns the enquiry until it happens to reach the right person.”
An enquiry arrives and sits in a shared inbox or WhatsApp number with no clear individual responsible for responding to it.
“Leads are marked contacted with no record of what was actually said.”
A follow-up call happens and the only trace of it is a status change, with no note on what the buyer said or what happens next.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Response time standard
A defined, realistic target for how quickly a new enquiry gets a first response, matched to how your business actually operates.
Ownership and routing
Every enquiry assigned to a specific person or queue the moment it arrives, so nothing waits for someone to notice it.
Follow-up sequence
A structured set of follow-ups for enquiries that do not convert immediately, so undecided buyers are not simply forgotten.
Enquiry log
A record of what was said in each interaction, not just a status label, so any team member can pick up where another left off.
CRM or system setup
A CRM or simple tracking system configured to support this process, sized to what your business actually needs.
Response performance report
Response times and conversion rates reported, the same discipline as every other enquiry-based report we run.
How the result is measured
- First response time
- Enquiries followed up within the agreed sequence
- Conversion rate from enquiry to meeting or order
- Enquiries with a complete interaction record
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses generating enquiries through the website or advertising that are not converted quickly
- Companies where enquiries currently sit unanswered for hours or days
- Businesses without a clear owner for an enquiry until it happens to reach the right person
- Owners who cannot see what was actually said in a past follow-up conversation
- Companies running marketing and sales as separate functions with a gap between them
Not for
It is not the right fit if.
- Your business handles a very small number of enquiries a formal system would over-complicate
- No enquiries are currently being generated, that needs solving first through marketing before conversion process matters
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the inbound lead conversion work runs
- 1
Map the current enquiry path
We trace what actually happens to an enquiry today, from arrival to first response to any follow-up.
- 2
Set ownership and targets
Every enquiry is assigned a clear owner and a realistic response time target.
- 3
Build the follow-up sequence
A structured sequence is designed for enquiries that do not convert on the first contact.
- 4
Set up logging
A simple system records what was actually said and agreed in each interaction, not just a status update.
- 5
Monitor and report
Response times and outcomes are tracked, with the process adjusted where it is not being followed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you actually respond to enquiries for us, or just set up the process?
What is a realistic response time target?
Do we need a CRM for this to work?
How is this different from marketing services that generate the enquiry?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Inbound lead conversion, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How vocational institutes follow up after a walk-inA family tours the workshop and leaves with a brochure. Take the name, the course and the decision-maker before they go, then follow up with the fee sheet, not a reminder.
- How trademark firms convert search enquiries into filingsA search report sent as an attachment ends the conversation. Send it with a call, a class recommendation and the honest risk, and the same enquiry becomes a filing.
- How to win clients from another accountantBusinesses leave an accountant over silence and a penalty, not over fees. Be findable in that week, and make the handover of records your offer rather than your excuse.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.