Every enquiry that reaches your business is demand you have already paid for. We measure where those enquiries stall, repair the handling around them, and run the response and follow-up with your team.
Gully Sales Private Limited works with small and medium businesses across India, on the sales work as well as the plan for it.
In one paragraph
Inbound lead conversion is the work of turning enquiries you already receive into qualified conversations. Gully Sales measures your current funnel, finds where enquiries stall, rewrites the response and qualification steps, tests improvements one at a time, and runs the follow-up alongside your team. Your enquiry volume stays the same and more of it reaches a meeting.
The problem
Your advertising works. Enquiries arrive through the form, the phone, WhatsApp and the marketplace panel. Then the trail goes cold. Somebody replied, or meant to. Somebody called once and did not get through. By the second attempt the buyer has spoken to two other suppliers. None of this is anyone's fault: enquiry handling sits between marketing and sales, and that space usually has no owner, no rule and no number attached to it.
Why it persists. A missed enquiry leaves no trace and no line in a report, so nobody is measured on it. It is also nobody's single job: whoever is free replies, in whatever words they choose. And when results dip, the advice a business usually hears is to generate more leads, so budget goes to the top of the funnel rather than the leak in the middle.
If it stays unresolved. The pattern hardens. Ad spend rises because it is the only lever anyone can pull, the sales team stops taking inbound seriously, and the enquiries that close are the ones that chased you hard enough to get through.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
We control the deliverables: the baseline, the routing, the written steps, the experiments and the reporting. Conversion also depends on your pricing, product, capacity to respond and market. We report movement honestly, including experiments that changed nothing.
Who it is for
What Gully Sales does
Inbound funnel baseline
We count what happens today: how many enquiries arrive, from which source, how fast each is answered, how many reach a conversation and how many become meetings. Where those numbers do not exist, we build the counting from call logs, WhatsApp exports, forms and marketplace panels.
Enquiry capture and routing map
We trace every route an enquiry takes into your business: forms, WhatsApp, phone, marketplace panels, email, social messages, referrals and walk-ins. For each we record who receives it, where it is written down, who acts, and what happens outside working hours.
Friction analysis and hypotheses
We follow real enquiries end to end, read the replies your buyers received, listen to recorded calls, and log every delay and dead end. Each becomes a written hypothesis: what we think is happening, what we would change, which number should move.
Response copy and enquiry experience
We rewrite the words and steps between an enquiry and a conversation: form fields, the auto-acknowledgement, the first human reply, WhatsApp templates, the call opening, the qualification questions and the meeting invitation.
Experiments, qualification and reporting
We test one change at a time against the baseline and hold it long enough to read the result. What works is written into the standard steps. We also agree what makes an enquiry qualified, and hand conversations over with the context gathered.
How it runs
Discovery and access
We sit with whoever handles enquiries today, walk through each channel live, and see what an enquiry looks like when it arrives.
Baseline measurement
We reconstruct your recent enquiry history — volume, source, response time, contact rate, qualification, meetings — and set the starting numbers. Gaps are reported, not estimated.
Friction analysis
We follow live enquiries through the journey, listen to available recordings, and enquire as a buyer would through each channel to record what actually happens.
Rebuild the handling
We write the response rules, copy and qualification questions, agree ownership for every channel including out of hours, set up the single enquiry list, and train the people who will use it.
Run, test and report
The system operates daily, with our team handling response and follow-up or supporting yours. One change at a time is tested against the baseline and reported monthly.
Ways to work with us
Inbound conversion diagnostic
One-time: baseline, routing map, friction log, hypotheses and the response kit, with a plan your own team executes. For businesses that have the people and need the system.
Managed inbound conversion desk
Our team answers, qualifies and follows up your enquiries every working day, hands qualified conversations to your closer, and runs the experiments. For businesses without capacity to reply quickly.
Build, run, then hand back
We build the system, run it with your team for an agreed stretch, train your people inside the live process, then step back to a monthly review. For businesses that intend to own this.
Why Gully Sales
We work the enquiries, not only the slide deck.
Gully Sales runs outsourced sales as an operating service. The team that designs your response system also does the responding, so the design survives contact with real buyers.
Marketing and sales are one conversation here.
Inbound conversion fails in the gap between the two. Because we work across marketing, sales and revenue operations, we can fix the ads, the enquiry form and the follow-up without a meeting between three vendors.
Built for how Indian buyers actually enquire.
Enquiries arrive on WhatsApp at ten at night, through marketplace panels, as missed calls and in two languages at once. The system handles those routes, not just a tidy form on a laptop.
One change at a time, and then it is yours.
Every improvement is a hypothesis, tested against a signed baseline and recorded with its result. The documents and reports are yours from day one, written for your team to run without us.
Where it applies
Industrial equipment manufacturing
Healthcare clinics and specialty practices
Education and training institutes
B2B professional and technology services
Proof
Premier Marketing
Nanda Arthritis Center
Questions buyers ask
Usually an enquiry becoming a held meeting with your closer, though for some businesses it is a site visit or a quotation request. We agree that definition in the first week. The baseline comes from your own records: form submissions, call logs, WhatsApp and marketplace panels. Where a number cannot be recovered, we say so and start counting it.
It depends on your enquiry volume, because reading a result needs enough enquiries to be meaningful. Baseline and friction analysis come first, then the rebuilt handling, then experiments one at a time. Steady daily enquiries show the picture quickly; a handful a week takes longer. We scope it honestly rather than promising a date.
Read access to the channels where enquiries arrive, whatever historical records you have, an hour with the people handling enquiries today, and permission to test each channel as a buyer would. Most importantly, one person who can take the qualified conversations we produce. Without a closer at the other end, better conversion has nowhere to go.
Against the baseline you signed, on a fixed set of numbers: speed to lead, contact rate, response rate, qualified opportunities, meetings held, pipeline value and conversion by source. Weekly numbers go to the people doing the work; the full funnel report reaches you monthly. Experiments that changed nothing are reported too.
We do not cold call purchased lists, we do not generate new demand through advertising inside this service, and we do not close deals or negotiate terms for you. Website redesign, pricing decisions and product changes sit outside it as well. If the diagnosis points to any of those, we say so and you decide separately.
Lead response and follow-up is the discipline of answering quickly and chasing consistently. Inbound lead conversion contains that and goes further: measuring the whole enquiry journey, finding where it leaks, rewriting the copy and steps, and testing improvements against a baseline. If your only problem is response speed, that narrower service may be enough.
Either, depending on the engagement you choose. In the managed desk our people respond, qualify and follow up in your business name, with agreed language, tone and boundaries, then hand qualified conversations to your closer. In the other two options your own team speaks to customers while we build, train and review behind them.
That is a real possibility, and the baseline settles it. If enquiries are largely outside your market, the wrong size or unable to buy, the answer sits upstream in targeting and messaging rather than in follow-up, and we say so plainly. Usually the split is mixed: some poor sources, one or two good sources handled badly.
Talk to us
Start with a free audit. We look at where your enquiries arrive, what happens to them, and what is worth fixing first. No obligation follows it.