CRM, lead flow and sales techniques · Content as a sales tool
Publish a price range, and say plainly what pushes it up or down.
A price transparency page tells a buyer what your work costs in broad terms and why the figure moves. It gives a range, the factors that drive it and what is and is not included. This page covers the cost drivers, GST and freight lines, and how to publish without being undercut.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A price transparency page tells a buyer what your work costs in broad terms and why the figure moves. It gives a range, the factors that drive it and what is and is not included. This page covers the cost drivers, GST and freight lines, and how to publish without being undercut.
Half the calls a modular-kitchen studio in Hyderabad gets begin with "rate kya hai?" The honest answer is that it depends on the size, the material and the hardware, so the rep says "come to the showroom" and loses the caller who has a fixed budget. The ones who come are surprised, and the rep spends an hour on a buyer who could never afford it.
A price page does not need to list a rate card. It gives a starting figure or a range for the usual job, and then names the things that move it. A buyer can place themselves on the page before calling, and the buyers who remain are the ones whose money matches your work.
The owner decides what is published. Marketing drafts, the sales head checks that the range is one the reps would actually quote. It is a one-off job and needs a review when your costs change.
This answers the commonest question in the buyer questions bank. It is also the page where you decide how honest you will be about margin, so decide that before you write.
Where this sits
Topic 11 of 13 in crm, lead flow and sales techniques: content as a sales tool. Content that reps use in live conversations.
- The topic before
- Frictionless selling
- The topic after
- Selling after the sale
If you want this done for you
Every rep quotes a different price for the same job.
The work
What this is actually like.
“Competitors who publish prices set the buyer's frame”
If another firm in your city shows a figure, buyers compare your silence against it, and silence reads as expensive. You do not have to match them. You have to say enough that your range can be compared in a fair way.
“The range is for filtering, not for closing”
Reps spend time on callers with the wrong budget. A page that says jobs start from a figure sends those callers elsewhere politely, so the calls you take are worth the time. Count the calls you stop taking as a gain.
“Name the drivers, not just the number”
Size, material, location, urgency, quantity, customisation, installation. The two or three that move your price most go at the top, each with a plain sentence: a corner site costs more because of the lift charges. Buyers accept a high price when they can see the reason.
“Inclusions decide whether the figure is true”
A figure without GST, freight or installation is read as the total. Say on the page whether the figure includes GST, freight, installation and payment charges. A buyer who finds out later has stopped trusting the rest.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The price range table
Rows for the three or four jobs you sell most, with a starting figure and an upper figure for each, and a one-line description of what a job at each end looks like. Drawn from your last twenty quotes by the owner.
Result: Finished when the sales head confirms no recent quote falls outside the range.
The cost drivers list
The two to five factors that move a quote, each written as a sentence with a direction: more of this raises the figure, less lowers it. Includes the one the buyer controls most, such as the choice of material.
Result: Finished when a buyer could estimate their own job's place in the range without calling.
The inclusions and exclusions block
A short block stating whether prices include GST, freight, installation, taxes and payment charges, and what is quoted separately. Where terms vary by order size, the break points are written plainly.
Result: Finished when your accounts person agrees each line matches how you invoice.
The published page and review date
The page live on your site, a copy sent as a link to the reps, and a date in the diary for the owner to recheck the figures. Prices change with raw material, so the date is set before launch.
Result: Finished when a rep replies to "rate kya hai?" by sending the link.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will competitors just undercut us if we publish?
What if every job is different?
Do we have to put GST on the page?
Is a price page a bad idea for some businesses?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this topic further.
The rest of content as a sales tool
Or read all of crm, lead flow and sales techniques.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.