Pricing and packaging strategy · Sales
Every rep quotes a different price for the same job.
Ask three salespeople in the same company what a job costs and you often get three answers. One remembers last year's rate, one matches whatever a competitor quoted, one just wants to close and drops the price. None of it is written down anywhere the owner can check.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Pricing and packaging strategy sets what you charge, how the work is bundled and when a discount is allowed, so a quote stops being a personal judgement call. GullySales builds the price list, the packages and the approval rules from your margins and your market, then trains your team to hold the line on it.
We build the price list and the packages first: what sits in each tier, what costs extra, and how big a discount a rep can give without asking anyone. Then we train the team to quote from it, so the number in front of a customer is the number the business actually decided on.
We start with a free audit call to see how pricing decisions are made in your business today. This runs as one project, with the fee put in writing after that call, not an open-ended retainer.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say why one customer paid less than another”
Discounts are given deal by deal, on instinct or under pressure, and the reason is never written down. Two similar customers end up on different margins with no record of why.
“The price list has not moved since it was last printed”
Costs have gone up and competitors have repositioned, but the list still says what it said years ago. A quote below cost is usually discovered only after the job is done.
“New work gets priced on the fly”
A customer asks for something extra, a rep names a number to keep the conversation moving, and the business finds out later whether it made or lost money on it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Price and margin review
Every product or service line checked against cost, competitor pricing and what customers have actually paid in the past.
Package design
Tiers or bundles built around what different customers value, with a fixed name and list of inclusions for each.
Discount and approval rules
A written table of how much a rep can discount, at what value a manager must approve, and what needs the owner.
Quote templates
A standard quote format so every proposal looks the same and totals cannot be miscalculated by hand.
Rep training on the new price list
A short session so the team can explain the packages and hold the price with confidence.
Competitor price tracking
A simple method for checking what competitors charge, updated on a set schedule rather than once and forgotten.
Price-increase rollout
Which customers hear first, what the sales team says when somebody pushes back, and a written script for the awkward call. A rise should not depend on one person's nerve.
How the result is measured
- Average realised price
- Discount as a share of revenue
- Gross margin percentage, by package or tier
- Quotes matching the approved price list
- Deals needing owner approval
- Win rate by price tier
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where every rep quotes a different price for the same product or job
- Owners who approve every discount personally because there is no written rule
- Manufacturers and dealers whose price list has not been reviewed in years
- Service firms bundling work informally, with no fixed packages to sell against
- Businesses adding a new tier or service and unsure where to price it
Not for
It is not the right fit if.
- Regulated pricing set by a licence, tariff or government rate; there is nothing to work out there
- Single-product businesses with one fixed price and no bundling or discount question
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current pricing
We collect quotes given over the last few months and work out what was actually charged against what should have been.
- 2
Set the structure
We decide the tiers or packages, what sits in each, and the price for each one, checked against your margins.
- 3
Write the discount rules
A simple table anyone in the business can follow, with clear limits and a clear point of escalation.
- 4
Train the team
Reps practise quoting from the new structure until it feels like their own words, not a script.
- 5
Review and adjust
We check what was actually quoted against the new rules and adjust where a customer or a rep found a gap.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this mean raising our prices?
How do you decide what to charge?
What if reps ignore the new price list?
Do you set prices for us or with us?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Pricing and packaging strategy, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.