CRM, lead flow and sales techniques · Content as a sales tool
Write the email in the buyer's language, then cut it by a third.
A sales writing checklist is a one-page list your team runs before sending a blog post, sales email or proposal. It has three parts: what to settle before writing, how to draft, and what to cut afterwards. This page sets out the checklist and how to keep it in use.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A sales writing checklist is a one-page list your team runs before sending a blog post, sales email or proposal. It has three parts: what to settle before writing, how to draft, and what to cut afterwards. This page sets out the checklist and how to keep it in use.
A chartered accountancy firm in Indiranagar sends a proposal to a new client, a garment exporter. The partner wrote four pages in formal English and attached a fee schedule. The exporter's accounts head reads Kannada and Hindi comfortably and English slowly, and replies only to ask for a call.
Most poor sales writing is not a matter of grammar. The writer began typing before deciding what the reader should do next, wrote for themselves, and never cut anything. A checklist makes those three decisions visible.
The sales head owns the checklist and each writer runs it on their own piece. A second person reads anything that goes to a large account. It replaces the quick glance and send habit.
The email templates page gives you the reusable messages. The quotation and proposal page covers the document. This page is about the writing standard that sits behind both.
Where this sits
Topic 11 of 13 in crm, lead flow and sales techniques: content as a sales tool. Content that reps use in live conversations.
- The topic before
- Frictionless selling
- The topic after
- Selling after the sale
If you want this done for you
Get the words for each ad, email, brochure and script written by the piece.
The work
What this is actually like.
“Decide the one action first”
Before writing a word, finish this sentence: after reading this, the buyer will ___. Reply, call, forward, sign. A piece with two asks gets neither. If you cannot finish the sentence, you are not ready to write.
“The buyer's language is a business decision”
If the buyer thinks in Tamil or Marathi and your email is in stiff English, you have added effort to the sale. Write in the language of the last reply you received, and keep the sentences short enough to translate in the head.
“The first two lines are the whole email on a phone”
Most mail is read in a notification preview. Put the point and the date in the first line. A greeting, a pleasantry and a self-introduction push the reason below the fold, where it is never read.
“Editing is deleting”
Take the draft, remove every sentence that the reader would not miss, and read it aloud. A proposal that lost a third of its length is faster to approve, because the reader reaches the price sooner.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The prewrite box
Four lines filled before drafting: who is reading, what they already know, the one action wanted, and the two facts that will persuade them. Keep it on a sticky note or the top of the draft.
Result: Finished when the one action fits in a single short sentence.
The drafting rules
A short list: lead with the point, one idea per paragraph, numbers instead of adjectives, no sentence over twenty-five words. Write fast and mark gaps with a bracket instead of stopping.
Result: Finished when a draft exists within fifteen minutes of starting.
The edit pass
Read aloud, delete, check names, dates, amounts and the phone number, and check the reader's language. A second reader checks only the first two lines and the ask.
Result: Finished when the piece is shorter than the draft and the amounts match the quote.
The one-page checklist
The three sections above on a single page, printed or pinned in the group chat. Add a line for the sender's name and the time, so a message does not go out half-checked.
Result: Finished when every writer can show a ticked copy for their last proposal.
The sample bank
Five sent pieces that worked, with the reason beside each. New joiners read these before they write their own.
Result: Finished when a new hire can describe what the good examples have in common.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does a checklist make writing stiff?
Who checks proposals before they go out?
Which language should we write in?
How long should a sales email be?
Do blog posts follow the same checklist?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this topic further.
Services
The rest of content as a sales tool
Or read all of crm, lead flow and sales techniques.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.