Proposal development · Sales
The proposal takes three days to write and still gets the price wrong.
A good conversation can die in the days it takes to turn it into a proposal. The rep is busy, the format changes every time, and by the time the document reaches the customer someone else has already quoted.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Proposal development turns a scoped conversation into a document a customer can sign: the scope, the price and the terms, written the same way every time. GullySales builds the templates and, where wanted, drafts the proposal itself, so a quote goes out within a day instead of sitting on a rep's desk.
We build a proposal template that pulls in the scope, the price and the standard terms without a rep starting from a blank page each time. For businesses that want it, we draft the proposal itself against a short brief, so a quote can go out within a day of the conversation that produced it.
This work is scoped after a free audit call and priced in writing, whether it is a one-time template or an ongoing service where we draft proposals on request.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every proposal is built from scratch”
A rep opens a blank document, copies an old one that does not quite fit, and spends hours formatting instead of selling.
“Pricing errors reach the customer”
A line item is missed or a total is added up wrong, and the mistake is caught only when the customer questions it or the job is under-billed.
“Proposals go out too slowly”
A customer who was ready to decide moves on to a competitor who quoted first, even when your price and fit were better.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Proposal template
A standard structure for scope, pricing, terms and next steps, built once and reused every time.
Pricing calculator
A simple sheet that builds the total from the scope, so totals are not added up by hand.
Standard terms
Agreed wording for validity, payment terms and exclusions, settled once rather than argued over each time.
Proposal drafting on request
Where wanted, we draft the document itself from a short brief, ready for the rep to send.
Review and sign-off step
A short check before anything goes out, so an owner's review does not become the bottleneck.
Version tracking
A simple way to see which version of a proposal a customer has, so nobody sends the wrong one.
How the result is measured
- Time from conversation to proposal sent
- Proposals needing correction after sending
- Win rate on proposals sent within a day
- Proposals following the standard template
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where every proposal looks different because there is no template
- Teams that lose deals to a faster competitor's quote
- Owners who check every proposal before it goes out because mistakes have happened before
- Firms bidding on many similar jobs that could share one structure
- Businesses that want proposals drafted for them rather than written in-house
Not for
It is not the right fit if.
- Formal government or institutional tenders with fixed formats and compliance documents; that sits under tender management
- One-line quotes with no scope or terms to describe
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the proposal development work runs
- 1
Collect existing proposals
We look at what has gone out before and where it slowed down or went wrong.
- 2
Build the template and calculator
One structure that covers most jobs, with room for the exceptions.
- 3
Set the terms
Payment, validity and exclusions agreed once, in writing, so they do not need to be reargued each time.
- 4
Train the team
Reps learn to fill the template quickly and know when to ask for help on an unusual job.
- 5
Run and refine
We track how long proposals take to go out and adjust the template where it is still slowing people down.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you write the proposals for us?
What if every job is different?
Will this slow down the sales conversation itself?
How is this different from sales collateral?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Proposal development, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.