Proposal development · Sales
The proposal takes three days to write and still gets the price wrong.
A good conversation can die in the days it takes to turn it into a proposal. The rep is busy, the format changes every time, and by the time the document reaches the customer someone else has already quoted.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Proposal development turns a scoped conversation into a document a customer can sign: the scope, the price and the terms, written the same way every time. GullySales builds the templates and, where wanted, drafts the proposal itself, so a quote goes out instead of sitting on a rep's desk.
We build a proposal template that pulls in the scope, the price and the standard terms without a rep starting from a blank page each time. For businesses that want it, we draft the proposal itself against a short brief, so a quote can go out straight from the conversation that produced it.
This work is scoped after we have read your brief and spoken to you, and priced in writing, whether it is a one-time template or an ongoing service where we draft proposals on request.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every proposal is built from scratch”
A rep opens a blank document, copies an old one that does not quite fit, and spends hours formatting instead of selling.
“Pricing errors reach the customer”
A line item is missed or a total is added up wrong, and the mistake is caught only when the customer questions it or the job is under-billed.
“Proposals go out too slowly”
A customer who was ready to decide moves on to a competitor who quoted first, even when your price and fit were better.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Proposal template
A standard structure for scope, pricing, terms and next steps, built once and reused every time.
Pricing calculator
A simple sheet that builds the total from the scope, so totals are not added up by hand.
Standard terms
Agreed wording for validity, payment terms and exclusions, settled once rather than argued over each time.
Proposal drafting on request
Where wanted, we draft the document itself from a short brief, ready for the rep to send.
Review and sign-off step
A short check before anything goes out, so an owner's review does not become the bottleneck.
Version tracking
A simple way to see which version of a proposal a customer has, so nobody sends the wrong one.
How the result is measured
- Time from conversation to proposal sent
- Proposals needing correction after sending
- Win rate on proposals sent within a day
- Proposals following the standard template
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where every proposal looks different because there is no template
- Teams that lose deals to a faster competitor's quote
- Owners who check every proposal before it goes out because mistakes have happened before
- Firms bidding on many similar jobs that could share one structure
- Businesses that want proposals drafted for them rather than written in-house
Not for
It is not the right fit if.
- Formal government or institutional tenders with fixed formats and compliance documents; that sits under tender management
- One-line quotes with no scope or terms to describe
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the proposal development work runs
- 1
Collect existing proposals
We look at what has gone out before and where it slowed down or went wrong.
- 2
Build the template and calculator
One structure that covers most jobs, with room for the exceptions.
- 3
Set the terms
Payment, validity and exclusions agreed once, in writing, so they do not need to be reargued each time.
- 4
Train the team
Reps learn to fill the template quickly and know when to ask for help on an unusual job.
- 5
Run and refine
We track how long proposals take to go out and adjust the template where it is still slowing people down.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you write the proposals for us?
What if every job is different?
Will this slow down the sales conversation itself?
How is this different from sales collateral?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Proposal development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What a buyer wants in a sheet metal quotation: drawing, material, quantity, finishWhat a sheet metal fabrication quotation should say so the buyer can check it and nobody argues at delivery: a block repeating what you understood, the rate and its inclusions, and when a shorter quote will do.
- How to run a discovery meeting that ends with a next stepA discovery meeting agenda for small firms: what to ask in what order, the notes worth taking, and the closing sentence that puts a date on the next step before you leave the room.
- Why customers stop responding after receiving a proposalCustomers go quiet after a proposal because of price shock, the wrong reader, no agreed next step, a long unclear document, a rival, or delay inside their firm.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.