Marketing copywriting · Marketing
Get the words for each ad, email, brochure and script written by the piece.
Some businesses do not need a whole website rewritten. They need the words for one thing: a Google ad, a festival-season email, a brochure for a trade show, a script for a 30-second video, or two hundred product descriptions for a catalogue. This service is for that kind of work, bought by the page or asset.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing copywriting is copy bought by the piece: an ad, a landing page, an email, a brochure, a script, a product description or a run of social posts. GullySales writes each one to a brief, in your voice, and sends it to you for review and approval. Scope and fee are agreed in writing after the requirements brief.
Each piece starts from a written brief that says who will read it, what they should do next and what you can honestly claim. We then write in your voice rather than a house style, send the draft for your review, and revise it until you approve it. Only you can confirm what is true about your products, prices and results.
Website content writing and copywriting covers the pages of your site as a connected whole. This page covers copy for a single ad, email, sheet or script, wherever it will run. Where a piece needs design, video or media buying, we link to the service that does it and say so in the scope.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The copy describes the product but never asks for anything”
An ad or email lists features and ends. The reader finishes it without a reason to call, click or visit, so a good product earns no response.
“Every piece sounds like a different business”
The ad is formal, the brochure is chatty and the social posts copy a competitor. Buyers meet three voices and cannot tell which one to trust.
“The wording promises more than the business can deliver”
Copy written in a hurry claims what no one has checked. A claim you cannot back becomes a complaint, and some claims also break advertising rules.
“Copy is written after the design, so it has to be squeezed in”
A layout is approved first and the words are fitted into the gaps. The message ends up shaped by the space available, not by what the reader needs to know.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Requirements brief per piece
The reader, the offer, the one action wanted, the claims you can support and where the copy will run, written down before drafting starts.
Ad copy
Headlines and descriptions for search, social and display ads, written to the format and limits of the platform. Check the platform's current rules for what is allowed.
Landing page, email and message copy
The words for a campaign page, an email or a WhatsApp message, built around a single next step for the reader.
Brochure, catalogue and product copy
Brochure text, catalogue entries and product descriptions, written for the buyer rather than copied from a supplier sheet.
Scripts
Scripts for video, voice-over and sales calls, written to be said aloud in plain language.
Social post copy
Captions and post text in your voice, written to the brief for each campaign or occasion.
Voice guide for your business
A short note on how you write: words you use, words you avoid and how formal to be, so later pieces match the first.
Review and approval
Each draft goes to you before it is used, with room for revisions, and nothing is final until you approve it.
How the result is measured
- Pieces approved against the pieces briefed
- Response to each piece on the channel it ran on, set against the one action it asked for
- Claims in each piece you have confirmed as accurate
- Consistency of voice across ads, emails and print
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who know the product well but lose hours writing the ad, the email or the brochure
- Businesses running ads whose wording has not changed since the first campaign
- Teams launching a new product, offer or festival campaign that needs a full set of copy
- Catalogue and store owners with hundreds of products and thin or copied descriptions
- Founders who need a script for a video, a sales call or a follow-up message sequence
Not for
It is not the right fit if.
- You want the whole website rewritten page by page, that is website content writing and copywriting
- You want articles planned and published over time to attract search traffic, that is content marketing
- You need ads placed and managed as well as written, that is the advertising service for the platform
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the marketing copywriting work runs
- 1
Requirements brief
We start with a call or form covering the piece, the reader, the offer and the claims you can support. Scope and fee are agreed in writing after it.
- 2
Draft to the brief
We write the copy for each piece in your voice, with a clear next step for the reader.
- 3
Review with you
You read the draft and mark what is wrong, missing or not how you would say it. Facts, prices and claims are yours to confirm.
- 4
Revise and approve
We revise against your comments until you approve the final text.
- 5
Hand over in the format you need
Approved copy is supplied as text ready for your designer, platform or team, with the voice guide for future pieces.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from website content writing?
Can you write in Hindi, Kannada or another Indian language?
Who owns the final copy and who approves it?
Will the copy make my product sound better than it is?
Do you also design the brochure or produce the video?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Marketing copywriting, written for your industry.
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Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.