Performance advertising creatives · Marketing
Make the ad that stops a scroll instead of one that gets skipped.
A creative that looks good in a design review can still fail as an ad. Performance depends on what stops a scroll and earns a click, which is a different test than whether a designer likes it. Many businesses run the same handful of ad creatives for months without knowing whether they are still working.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Performance advertising creatives are the images, videos and copy made specifically to run as paid ads, designed and tested for how they perform rather than how they look in isolation. GullySales produces and rotates these creatives against actual ad results, reported like every other channel.
We produce creative specifically for the ad platforms you use, sized and paced correctly, and treat every piece as something to test and rotate rather than a finished, permanent asset.
This service does not buy or manage the media spend itself. That sits with whoever runs your advertising, ours or yours. It produces the creative the spend is actually testing, and reports which version is earning enquiries.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The same three creatives have run for a year and results have flattened”
Ad fatigue sets in once an audience has seen the same image or video enough times, and results decline even though nothing else about the campaign has changed.
“Ad copy is written once and never changed even after it stops working”
The headline and body text on an ad were written at launch and have never been revisited, regardless of how performance has moved since.
“Nobody knows which creative is producing enquiries and which is just spend”
Several ad variations run at once with no clear reporting on which one is actually responsible for the enquiries coming in.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Creative concepts
A set of genuinely different creative directions per campaign, rather than small variations of a single idea.
Platform-correct production
Images, video and copy sized and formatted correctly for each specific ad platform and placement.
Copy variations
Multiple headline and body copy options built for testing against each other, not a single fixed script.
Rotation schedule
A plan for refreshing creative before fatigue sets in, based on how the specific platform and audience behave.
Performance-based iteration
Underperforming creative is retired and replaced based on results, not on a fixed calendar regardless of performance.
Creative report
Which creative produced which results, reported alongside enquiry numbers rather than only clicks or impressions.
How the result is measured
- Creative variants produced and tested
- Click-through rate by creative
- Enquiries traced to specific creative
- Time to fatigue per creative
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses running paid social or display advertising with tired or ageing creative
- Companies whose ad creative has not changed in months despite results flattening
- You can see the spend producing enquiries but cannot say which advertisement did it
- Owners who want ad creative production separated from media buying so each can be judged on its own
- A new product or a festival offer that needs its own set of advertisements
Not for
It is not the right fit if.
- You have no active advertising and no plan to advertise, this creative has no platform to run on
- You need the media buying and campaign management itself, that is a separate service
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Review current performance
We look at what creative is currently running and how it is actually performing before producing anything new.
- 2
Develop creative concepts
A small number of distinct directions are developed rather than many minor variants of one idea.
- 3
Produce for each platform
Assets are built correctly sized and formatted for the specific platforms and placements in use.
- 4
Launch and test
New creative runs alongside existing versions so performance can be compared directly.
- 5
Report and rotate
Results are reported, and creative is refreshed as performance data, not a calendar, dictates.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you also manage the ad spend and campaigns?
How often should ad creative be refreshed?
Can you use our existing photos and videos?
How is performance reported?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Performance advertising creatives, written for your industry.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.