Website analytics and conversion tracking · Marketing
Know which page, which channel and which visit produced the enquiry.
Many small business websites have analytics installed and reporting almost nothing useful, because the tracking was never configured to record what an enquiry actually is. Traffic numbers exist while the one number that matters, which visits turned into enquiries, is invisible.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Website analytics and conversion tracking sets up the tools that record which page, channel and visit produced an enquiry, rather than leaving them at default settings that count only traffic. GullySales configures this first, because it is the foundation every other enquiry-based report depends on.
We set up analytics and tracking correctly against your actual enquiry points, such as forms, WhatsApp clicks and phone number taps. That way, every report afterwards is built on real data rather than a rough estimate.
This underpins the enquiry-based reporting every GullySales service runs on. Without correct tracking, a report on any other service is really just a guess dressed up as a number.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody can say which marketing channel produced last month's enquiries”
Enquiries arrive and are recorded, but nothing connects them back to whether they came from search, an ad, social media or a direct visit.
“Analytics were set up once and have tracked nothing correctly since”
A tracking code was installed at launch and never checked again, and it has silently stopped recording accurately after a site update.
“A dashboard shows traffic and nothing about what that traffic did”
Visits, page views and session time are all visible, while the one metric that actually matters, enquiries, is not connected to any of it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Analytics setup and audit
Google Analytics, or an equivalent tool, installed or corrected, and checked against what it should actually be recording.
Enquiry event tracking
Every real enquiry point, form submissions, WhatsApp clicks, phone taps, tracked as a distinct, countable event.
Channel attribution
Enquiries connected back to the channel and, where possible, the specific page or campaign that produced them.
Dashboard build
A single, plain dashboard showing enquiries by channel and page, built for a business owner to read, not a data analyst.
Cross-tool consistency
Numbers checked to agree across Google Analytics, Search Console and any advertising platforms in use, so reports do not contradict each other.
Ongoing verification
Tracking is checked periodically for drift, since site updates and platform changes can quietly break it without notice.
How the result is measured
- Enquiries tracked correctly by channel
- Tracking accuracy verified over time
- Dashboard usage and review frequency
- Discrepancies found between tools and resolved
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with analytics installed but never configured to track a real enquiry
- Companies who cannot currently say which marketing channel produced last month's enquiries
- Businesses about to invest in SEO, advertising or content that need a measurement baseline first
- Owners who have a dashboard showing traffic and nothing about what that traffic actually did
- Multi-channel businesses needing to compare website, WhatsApp and phone enquiries in one place
Not for
It is not the right fit if.
- The website has no meaningful traffic yet, tracking will have little to measure until traffic exists
- You want opinions on what to change on the site, that is conversion rate optimisation, which this service supports
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current tracking
We check what is currently installed and how accurately, or inaccurately, it is recording enquiries.
- 2
Define real enquiry events
We agree exactly what counts as an enquiry on your site, form fills, calls, WhatsApp clicks, and set up tracking for each.
- 3
Configure attribution
Tracking is set up to connect each enquiry back to the channel and page that produced it.
- 4
Build the dashboard
A plain-language dashboard is built showing enquiries by channel, ready for review.
- 5
Verify periodically
Tracking accuracy is checked at intervals, since a site update can silently break it without any obvious symptom.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We already have Google Analytics installed, do we need this?
Can this track WhatsApp and phone enquiries, not just form fills?
How does this connect to the reports for other services?
How do we know if our current tracking has broken?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website analytics and conversion tracking, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- UTM tracking for campaignsFive parameters decide whether your analytics can tell one campaign from another. The hard part is not the tags, it is four people tagging links four different ways.
- How to track LinkedIn ad conversionsThree places a LinkedIn conversion happens: your website, the lead form inside LinkedIn, and a meeting months later that the platform will never see unless you send it back.
- How to set up Meta Ads conversion trackingThree parts: the Pixel in the browser, the Conversions API from your server, and one event ID that stops the same enquiry being counted twice. Then decide what an enquiry is.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.