Website and user experience auditing · Marketing
Get a written verdict on what is actually wrong with the site.
Everyone in a business has an opinion about the website, and almost nobody has actually tested it the way a new visitor would experience it for the first time. A slow page gets blamed on the internet connection. A confusing menu is defended because the person who built it understands it perfectly well.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Website and user experience auditing is a one-time, structured diagnostic review of an existing website, its usability, content and technical health, delivered as a written, ranked report. GullySales runs this in the same spirit as our free audit, an honest finding first, before any work is recommended.
We test the site properly. That means usability with fresh eyes, technical health with real tools, and content against what a visitor actually needs answered. We then write it up as a ranked report, most costly problems first.
This report is deliberately similar in spirit to our free audit, a scored, honest diagnosis rather than a sales pitch for a redesign. If the finding is that the site needs only small fixes, that is what the report says.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Everyone has an opinion on the website and no one has tested it”
Feedback from staff and customers is informal and contradictory, with no structured review to settle what is actually wrong.
“A slow site is blamed on the internet connection, never checked”
Complaints about speed are dismissed as a local network issue rather than measured properly against real performance standards.
“Nobody has looked at the site the way a new visitor actually would”
Everyone involved with the business already knows where things are and what they mean, which makes it impossible to spot what confuses a stranger.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Usability review
The site tested the way a new visitor would use it, checking whether key tasks can actually be completed without confusion.
Technical health check
Speed, mobile rendering and basic crawlability tested against real benchmarks, not assumptions.
Content and messaging review
Pages checked against whether they actually answer what a visitor needs to know before enquiring.
Ranked findings report
Every issue found, ranked by how much it is likely costing you, most damaging first, in plain written language.
Honest recommendation
A clear statement on whether the fix is small, moderate or a full redesign, without assuming the biggest option automatically.
Findings walkthrough
A session talking through the report with your team, so the findings are understood, not just filed away.
How the result is measured
- Issues identified and ranked by impact
- Usability tasks completed successfully during testing
- Technical benchmarks passed or failed
- Time to written report delivery
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses unsure whether their website is actually the problem or something else is
- Owners who have heard complaints about the site but never had it properly tested
- Businesses about to commission a redesign and wanting an honest diagnosis first
- Companies whose website has never been reviewed since the day it launched
- Owners wanting a ranked list of fixes rather than a vague sense that something is wrong
Not for
It is not the right fit if.
- You already know exactly what needs fixing and are ready to act, skip straight to the relevant service
- The site is brand new and has not yet had real traffic to learn from
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Test as a real visitor would
We go through the site attempting the tasks a genuine visitor would, without prior knowledge of where things are located.
- 2
Run technical checks
Speed, mobile rendering and crawlability are measured with proper tools against clear benchmarks.
- 3
Review content and messaging
Pages are checked against whether they answer a visitor's actual questions and prompt a clear next step.
- 4
Rank and write up findings
Every issue is ranked by likely impact and written up plainly, without technical jargon the reader would need to look up.
- 5
Walk through the report
Findings are discussed directly with your team, so priorities and next steps are clear.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as your free audit?
Will you always recommend a redesign?
How long does the audit take?
What happens after we receive the report?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website and user experience auditing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why your website is not generating enquiriesA website fails to generate enquiries for one of six diagnosable reasons, from no visitors to nobody answering, not because it needs a redesign.
- A website redesign checklist for business ownersBefore you redesign, find out what the current site produces, then protect your rankings, pages and enquiry tracking through the change.
- Ten website mistakes that cause SMEs to lose customersA hidden phone number, no page per product, no prices and a slow mobile site lose more Indian SME business than poor design ever does.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.