Website and user experience auditing · Marketing
Get a written verdict on what is actually wrong with the site.
Everyone in a business has an opinion about the website, and almost nobody has actually tested it the way a new visitor would experience it for the first time. A slow page gets blamed on the internet connection. A confusing menu is defended because the person who built it understands it perfectly well.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Website and user experience auditing is a one-time, structured diagnostic review of an existing website, its usability, content and technical health, delivered as a written, ranked report. GullySales runs this as an honest finding first, before any work is recommended.
We test the site properly. That means usability with fresh eyes, technical health with real tools, and content against what a visitor actually needs answered. We then write it up as a ranked report, most costly problems first.
This report is an honest, scored diagnosis rather than a sales pitch for a redesign. If the finding is that the site needs only small fixes, that is what the report says.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Everyone has an opinion on the website and no one has tested it”
Feedback from staff and customers is informal and contradictory, with no structured review to settle what is actually wrong.
“A slow site is blamed on the internet connection, never checked”
Complaints about speed are dismissed as a local network issue rather than measured properly against real performance standards.
“Nobody has looked at the site the way a new visitor actually would”
Everyone involved with the business already knows where things are and what they mean, which makes it impossible to spot what confuses a stranger.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Usability review
The site tested the way a new visitor would use it, checking whether key tasks can actually be completed without confusion.
Technical health check
Speed, mobile rendering and basic crawlability tested against real benchmarks, not assumptions.
Content and messaging review
Pages checked against whether they actually answer what a visitor needs to know before enquiring.
Ranked findings report
Every issue found, ranked by how much it is likely costing you, most damaging first, in plain written language.
Honest recommendation
A clear statement on whether the fix is small, moderate or a full redesign, without assuming the biggest option automatically.
Findings walkthrough
A session talking through the report with your team, so the findings are understood, not just filed away.
How the result is measured
- Issues identified and ranked by impact
- Usability tasks completed successfully during testing
- Technical benchmarks passed or failed
- Time to written report delivery
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses unsure whether their website is actually the problem or something else is
- Owners who have heard complaints about the site but never had it properly tested
- Businesses about to commission a redesign and wanting an honest diagnosis first
- Companies whose website has never been reviewed since the day it launched
- Owners wanting a ranked list of fixes rather than a vague sense that something is wrong
Not for
It is not the right fit if.
- You already know exactly what needs fixing and are ready to act, skip straight to the relevant service
- The site is brand new and has not yet had real traffic to learn from
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Test as a real visitor would
We go through the site attempting the tasks a genuine visitor would, without prior knowledge of where things are located.
- 2
Run technical checks
Speed, mobile rendering and crawlability are measured with proper tools against clear benchmarks.
- 3
Review content and messaging
Pages are checked against whether they answer a visitor's actual questions and prompt a clear next step.
- 4
Rank and write up findings
Every issue is ranked by likely impact and written up plainly, without technical jargon the reader would need to look up.
- 5
Walk through the report
Findings are discussed directly with your team, so priorities and next steps are clear.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as the first conversation?
Will you always recommend a redesign?
How long does the audit take?
What happens after we receive the report?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website and user experience auditing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why your website is not generating enquiriesA website fails to generate enquiries for one of six diagnosable reasons, from no visitors to nobody answering, not because it needs a redesign.
- Website redesign or fix what you have: how to decideFive checks on enquiries, speed, mobile, content and ownership tell you whether to repair your current website or redesign it, with a verdict rule and a worked case.
- A website redesign checklist for business ownersBefore you redesign, find out what the current site produces, then protect your rankings, pages and enquiry tracking through the change.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.