Website speed and performance optimisation · Marketing
Make the site load before an impatient buyer leaves.
A page that takes seven or eight seconds to load on mobile data has usually lost the visitor already. They leave before seeing a single word of the offer or service being described. Speed is not a cosmetic concern, it decides whether the rest of the page's work even gets seen.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Website speed and performance optimisation is the focused technical work of making a website load faster, on mobile data as well as broadband. A slow page loses visitors before they ever see what it says, and GullySales fixes this by measuring the actual cause of slowness rather than guessing at it.
We measure exactly what is making a page slow, such as oversized images, unnecessary scripts or poor hosting. We then fix each cause specifically, rather than applying generic advice that does not address the actual bottleneck on your site.
For example, a security services firm whose enquiries often come from a search made on the move needs a page that loads quickly on an average mobile connection. That is not a nice-to-have, it is the difference between the enquiry happening and the visitor giving up.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A page takes longer to load than a buyer will wait on mobile data”
Every additional second of load time loses a meaningful share of visitors, and most small business sites lose far more than they realise to this alone.
“Images and scripts have piled up over years with nobody clearing them”
Oversized, uncompressed images and unused scripts from old features accumulate quietly, each adding a small delay that together becomes a serious one.
“The site scores badly on Google's speed test and nobody has acted on it”
A poor Core Web Vitals score is known about and left unaddressed, even though it affects both visitor experience and search ranking.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Performance diagnosis
A detailed measurement of exactly what is slowing the site down, ranked by how much load time each issue is actually costing.
Image and media optimisation
Images compressed and served in modern formats without a visible drop in quality.
Script and plugin cleanup
Unused or inefficient scripts and plugins identified and removed or replaced with lighter alternatives.
Caching setup
Caching configured correctly so returning visitors and repeat page loads are noticeably faster.
Core Web Vitals fixes
The specific technical metrics Google uses to judge page experience improved and tracked against the pass threshold.
Before-and-after benchmarking
Load time measured before and after each round of fixes, so the improvement is demonstrable, not assumed.
How the result is measured
- Page load time on mobile and desktop
- Core Web Vitals pass rate
- Bounce rate on key pages
- Conversion rate change following speed fixes
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that scored badly on Google's speed test and have not acted on it
- Sites that have accumulated images, plugins and scripts over years without cleanup
- Businesses whose visitors are mostly on mobile data rather than broadband
- Companies running paid advertising, where a slow landing page wastes a large share of the spend
- Owners who suspect their site is slow but have never had it measured properly
Not for
It is not the right fit if.
- The site is already fast and this would be optimising a problem that does not exist
- The underlying hosting itself is the core issue, that is better solved through website hosting and security first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Measure current performance
We test the site properly, on mobile and desktop, to find the specific causes of slowness rather than guessing.
- 2
Rank fixes by impact
Issues are ordered by how much load time each is actually costing, so the biggest gains come first.
- 3
Apply fixes
Images, scripts and caching are optimised one area at a time, tested to confirm nothing else on the site breaks.
- 4
Re-measure
Load time and Core Web Vitals are re-tested after each round of fixes to confirm real improvement.
- 5
Monitor going forward
Performance is checked periodically afterwards, since new content and features can reintroduce slowness over time.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much faster can a typical site get?
Will this improve our search rankings too?
Do we need to redesign the site for this to work?
How long does this take?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website speed and performance optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Website hosting for an Indian SME: what to ask before you payBefore paying for hosting, ask who owns the domain, where backups sit, who gets the midnight alert and what renewal costs. A question sheet with what a good answer sounds like.
- How to speed up a slow business website without a rebuildMany slow business sites can be fixed by changing images, fonts, plugins and hosting, in that order. A test on a mid-range phone tells you which one is costing you visitors.
- Technical SEO checks an owner can ask a developer for in plain wordsTen yes-or-no questions on indexing, sitemap, redirects, mobile and speed that you can put to a developer or agency by message, with the answer you should expect to each.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.