Website speed and performance optimisation · Marketing
Make the site load before an impatient buyer leaves.
A page that takes seven or eight seconds to load on mobile data has usually lost the visitor already. They leave before seeing a single word of the offer or service being described. Speed is not a cosmetic concern, it decides whether the rest of the page's work even gets seen.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Website speed and performance optimisation is the focused technical work of making a website load faster, on mobile data as well as broadband. A slow page loses visitors before they ever see what it says, and GullySales fixes this by measuring the actual cause of slowness rather than guessing at it.
We measure exactly what is making a page slow, such as oversized images, unnecessary scripts or poor hosting. We then fix each cause specifically, rather than applying generic advice that does not address the actual bottleneck on your site.
For example, a security services firm whose enquiries often come from a search made on the move needs a page that loads quickly on an average mobile connection. That is not a nice-to-have, it is the difference between the enquiry happening and the visitor giving up.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A page takes longer to load than a buyer will wait on mobile data”
Every additional second of load time loses a meaningful share of visitors, and most small business sites lose far more than they realise to this alone.
“Images and scripts have piled up over years with nobody clearing them”
Oversized, uncompressed images and unused scripts from old features accumulate quietly, each adding a small delay that together becomes a serious one.
“The site scores badly on Google's speed test and nobody has acted on it”
A poor Core Web Vitals score is known about and left unaddressed, even though it affects both visitor experience and search ranking.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Performance diagnosis
A detailed measurement of exactly what is slowing the site down, ranked by how much load time each issue is actually costing.
Image and media optimisation
Images compressed and served in modern formats without a visible drop in quality.
Script and plugin cleanup
Unused or inefficient scripts and plugins identified and removed or replaced with lighter alternatives.
Caching setup
Caching configured correctly so returning visitors and repeat page loads are noticeably faster.
Core Web Vitals fixes
The specific technical metrics Google uses to judge page experience improved and tracked against the pass threshold.
Before-and-after benchmarking
Load time measured before and after each round of fixes, so the improvement is demonstrable, not assumed.
How the result is measured
- Page load time on mobile and desktop
- Core Web Vitals pass rate
- Bounce rate on key pages
- Conversion rate change following speed fixes
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that scored badly on Google's speed test and have not acted on it
- Sites that have accumulated images, plugins and scripts over years without cleanup
- Businesses whose visitors are mostly on mobile data rather than broadband
- Companies running paid advertising, where a slow landing page wastes a large share of the spend
- Owners who suspect their site is slow but have never had it measured properly
Not for
It is not the right fit if.
- The site is already fast and this would be optimising a problem that does not exist
- The underlying hosting itself is the core issue, that is better solved through website hosting and security first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Measure current performance
We test the site properly, on mobile and desktop, to find the specific causes of slowness rather than guessing.
- 2
Rank fixes by impact
Issues are ordered by how much load time each is actually costing, so the biggest gains come first.
- 3
Apply fixes
Images, scripts and caching are optimised one area at a time, tested to confirm nothing else on the site breaks.
- 4
Re-measure
Load time and Core Web Vitals are re-tested after each round of fixes to confirm real improvement.
- 5
Monitor going forward
Performance is checked periodically afterwards, since new content and features can reintroduce slowness over time.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much faster can a typical site get?
Will this improve our search rankings too?
Do we need to redesign the site for this to work?
How long does this take?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website speed and performance optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.