Ecommerce conversion optimisation · Marketing
Your store gets visitors, but too few of them place an order.
A buyer lands on a kurta, a mixie or a gold chain. The photos are small, the size chart is a picture, nobody says whether cash on delivery is offered, and the return policy sits in the footer. They go back to Google and buy from the next store.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Ecommerce conversion optimisation is the measured improvement of an online store, from product page to filters, cart and payment choice, so more visits end in a paid or confirmed order. GullySales reads your store's records, fixes the steps where buyers stop, and tests changes one at a time against a recorded baseline.
We work through the whole store in the order a buyer meets it: the product page, search and filters, the cart, the checkout steps, the payment choices and the delivery and return information. Each fix is checked on a phone first, because your buyers hold a phone, not a laptop.
If buyers have already filled a cart and left, cart recovery and checkout optimisation is the better fit. If the question is how people find the product page, product page SEO is. If you sell on enquiry, not orders, conversion rate optimisation covers any website.
Who it is for
This is written for you if these sound familiar.
- D2C brands on Shopify or WooCommerce whose ad clicks do not turn into orders
- Fashion, jewellery, electronics and home stores that sell online and in a shop
- Grocery and daily-needs stores with a catalogue app or website and repeat buyers
- Owners who accept cash on delivery and carry returns they cannot explain
- Stores with a developer or platform team that can release agreed changes
Not for
It is not the right fit if.
- A store with almost no visitors, where reaching the right buyers comes before page changes
- Owners wanting a guaranteed jump in orders or a winner from every test
- Stores whose product, price or delivery is the real problem: no layout fixes that
The problem
Does this sound like your business?
Common situations this work addresses.
“People look at the product and leave”
The page has two small photos, a one-line description and no size, fit or material detail. The buyer cannot tell whether the product suits them, so they stop.
“They cannot find what we sell”
The search box returns nothing for a word buyers actually type, and the filters list sizes that are out of stock. The catalogue is fine; the way in is not.
“Orders drop at the payment step”
UPI, cards and cash on delivery behave differently on a phone, and a failed payment shows no clear next move. The buyer does not retry.
“Cash on delivery orders come back”
Refused parcels and wrong addresses eat the margin, yet switching cash on delivery off loses buyers who trust no one with advance payment.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Store walkthrough record
A phone and desktop pass from landing page to order confirmation, with each friction point named against the page or step where it happens.
Product-page content brief
A list per product type of what the page must show: photo angles, size chart as text, material, care, what is in the box, and answers to the questions your WhatsApp already gets.
Search and filter review
Search terms that return nothing, filters that mislead, and sort order, checked against the words buyers type. You get a list of changes for your platform or developer.
Payment and cash on delivery plan
A review of the payment options shown, the order they appear in, failure messages, and your rules for cash on delivery, such as a pincode list, a handling charge or a prepaid nudge. Charges are your decision.
Delivery and returns copy
Plain wording for delivery area, dispatch expectations you can keep, returns, refunds and the seller details a buyer looks for. Your adviser checks it against the current e-commerce rules.
Trust signal audit
Where reviews, ratings, contact details, policies and secure-payment cues sit on the page, and which are real. Nothing is added that you cannot show.
Test plan and decision log
Each test names the page, the one change, the reason and the deciding measure. Losses and inconclusive tests stay in the log.
How the result is measured
- Orders as a share of store visits, on phone and desktop separately
- Product page to cart and cart to paid order
- Payment success and failure by method
- Cash on delivery share, refusals and returns
- Searches with no result
- Test decisions, including losses and inconclusive tests
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
Ecommerce conversion optimisation: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Choose a product group and follow its journey from the product page to delivery. Review cancelled orders and returns alongside completed purchases, with customer details removed.
Make the scope clear
Agree which catalogue items, payment steps, and sales channels are included. Account for fulfilment costs and returns when deciding what acquisition spend the order can support.
Check the work in use
Test a purchase on mobile, including the address, delivery charge, payment failure, and confirmation. For trade orders, test quotation requests and minimum-order information as well.
Know when to change course
If stock or delivery promises are unreliable, resolve those first. Increasing paid traffic to unavailable products wastes budget and creates avoidable complaints.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Read the store records
We start from your requirements brief, then look at store reports, payment-gateway reports, return reasons and customer messages. The baseline is recorded before anything changes.
- 2
Walk the buying path
We place test orders on a phone with each payment option you offer, including cash on delivery, and note every stall.
- 3
Rank the fixes
Product-page content comes first when buyers leave early. Checkout and payment fixes come first when carts are full but orders are few.
- 4
Approve and release
You approve wording, images and policy claims on a preview. Your developer or platform team releases the change, and we recheck tracking afterwards.
- 5
Test one change at a time
Where traffic is enough for a fair comparison, a single change is tested. Where it is not, the fix goes live and is read against the baseline with its limits stated.
- 6
Log and choose the next page
Each result is kept, whether it won or lost, and the next product type or step is picked from the evidence.
Before you hire anyone
Do this first yourself.
Place three orders on your own store from a phone before you hire anyone.
- Buy one product with UPI, one with a card and one with cash on delivery, and write down every stall.
- Search for five words your buyers type on WhatsApp and note which return nothing.
- Open your ten best-selling product pages and check each for a readable size or specification table and more than two photos.
- Read your last month of returns and refusals and list the reasons given.
- Find where delivery area, returns and refund wording sit, and whether a buyer can reach them from the product page.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Which store and payment-gateway reports will you read before suggesting a change?
- Will you place test orders on a phone with every payment method, including cash on delivery?
- How do you decide between a test and a direct fix on a page with low traffic?
- Who makes the change on our store, and who holds the admin and gateway logins?
- How are lost and inconclusive tests recorded?
- Who checks delivery and returns wording against current e-commerce rules?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from cart recovery?
Should we stop cash on delivery?
Will you test every change?
Can you help with the product page being found on Google?
Do you change our store or payment gateway settings?
What does it cost and how long does it run?
How long is the contract?
Who will actually do the work?
What do you need from us?
By industry
Ecommerce conversion optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.