Cart recovery and checkout optimisation · Marketing
Win back the orders your store has already paid to attract.
Every shopper who reaches your cart has already cost you money, through an ad click, a search visit or an influencer post. When that shopper leaves at the cart or the payment step, the spend is gone with nothing to show for it. Cart recovery and checkout work goes after that gap from two sides.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Cart recovery and checkout optimisation brings back shoppers who added products and left, and removes the friction that made them leave. GullySales plans abandoned-cart emails and WhatsApp messages, reviews the checkout path, and sets up post-purchase messages for Indian online stores.
The first side is messages. A shopper who left a cart can be reminded by email or on WhatsApp, if they gave permission to be contacted. The second side is the checkout itself: the number of steps it has, how it handles UPI, cards and cash on delivery, and how it behaves on a phone. A reminder cannot fix a checkout that loses people before they pay.
This differs from the general conversion rate optimisation service, which tests whole pages across a site. It also differs from email marketing and WhatsApp marketing as channels. Here the work is built around one moment, the unfinished order, and the messages that follow a finished one.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Shoppers leave at the cart and nobody follows up”
A shopper who left with products in the cart gets no reminder, so the ad spend that brought them in produces nothing.
“The checkout loses people before they pay”
Forced account creation, extra form fields, slow pages and missing payment options push shoppers out at the last step.
“Reminders go out with no permission or no plan”
Messages are sent to people who never agreed to receive them, or all at once with the same wording, which wastes goodwill.
“The relationship stops after the order”
Order confirmation is the only message a buyer gets, so there is no review request, no help with the product and no reason to return.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Checkout path review
A walk through your cart and checkout on a phone and a desktop, noting steps, fields, payment options and points where shoppers are likely to stop.
Abandoned-cart email plan
The messages, wording and rules for emailing shoppers who left a cart, written in your brand's voice.
WhatsApp recovery plan
A plan for reminding shoppers on WhatsApp where they have agreed to it, built on the platform's current rules and your existing set-up.
Consent and message rules
How permission is collected and recorded, and how shoppers opt out, set against the current Indian rules and the platform's rules for each channel.
Post-purchase messages
Order updates, usage help, review requests and repeat-purchase reminders that follow a completed order.
Tracking and measurement set-up
Cart, checkout and order events recorded so recovered orders can be told apart from orders that would have happened anyway.
How the result is measured
- Cart-to-order completion rate before and after
- Orders attributed to recovery messages
- Checkout completion on mobile and on desktop
- Opt-outs and complaints per message sent
- Repeat orders from buyers who received post-purchase messages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Online stores that see shoppers add products to the cart and not complete the order
- D2C brands paying for traffic and wanting more orders from the visits they already get
- Stores with a checkout that feels long or confusing on a phone
- Owners who send no message after an order and treat the sale as the end of the relationship
- Stores that sell with cash on delivery and want to understand where prepaid orders drop off
Not for
It is not the right fit if.
- Businesses with no online store or no way to buy on the website
- Stores with no way to record a shopper's contact details and consent, because there is nobody to message
- Stores whose main problem is that too few people reach the cart, where traffic and product pages come first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Send the requirements brief
You tell us about your store, platform, payment options, customer list and goals. We read it and talk to you before anything is proposed.
- 2
Agree scope and fee in writing
Scope and fee are sent in writing after the brief, covering the channels, the checkout work and who builds what.
- 3
Review the checkout and the data
We study where shoppers stop, what contact details and permissions you hold, and which tools your store already uses.
- 4
Build the recovery and post-purchase messages
Messages, rules and consent handling are written and set up with you, then checked on test orders before real shoppers receive them.
- 5
Measure and adjust
Recovered orders and checkout completion are read against the baseline recorded at the start, and wording and steps are changed from what the records show.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we message every shopper who left a cart?
Do we need a particular store platform?
How is this different from email marketing or WhatsApp marketing?
Does this replace conversion rate optimisation?
What does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Cart recovery and checkout optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.