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GullySales

Industries · E-commerce

Get the right shoppers to your store, then turn their interest into orders.

Most online sellers we talk to are not short of traffic. They are paying for visits that browse and leave, answering questions on WhatsApp that never turn into orders, and waiting for a second purchase that does not come. The fix is rarely one more ad. It is finding which of those leaks costs the most and closing it first.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

78 categories and 436 types of product, each with its own page.

In one paragraph

E-commerce marketing and sales is the work of bringing the right shoppers or trade buyers to your online store, marketplace listing or catalogue, and then turning their interest into orders and repeat orders. GullySales does both halves for brands, retailers, manufacturers and suppliers who sell online from India or to other countries, and it starts with a free audit.

This section has a page for every kind of product sold online, from clothing and jewellery to industrial equipment and online courses, and a page for each type inside it. Sizes, authenticity, compatibility, delivery and returns decide the sale in different ways for each, so each page starts from how that product is actually bought.

Last updated 7 Oct 2026. Product, labelling and advertising rules for some categories, such as food, cosmetics, health products and electrical goods, differ and change. Those pages describe them in general terms, so check the current position with your own adviser or the regulator.

Find your product

Start with what you sell.

Search for a product or choose a group to see its categories. Every category lists its own types of product, 436 in all.

78 categories across the categories below

Fashion and accessories

5
Show 2 more in Fashion and accessoriesShow fewer in Fashion and accessories

Eyewear, jewellery and watches

3

Electronics and technology

7
Show 4 more in Electronics and technologyShow fewer in Electronics and technology

Beauty and personal care

5
Show 2 more in Beauty and personal careShow fewer in Beauty and personal care

Furniture, home and living

8
Show 5 more in Furniture, home and livingShow fewer in Furniture, home and living

Appliances and home comfort

4
Show 1 more in Appliances and home comfortShow fewer in Appliances and home comfort

Food and drink

5
Show 2 more in Food and drinkShow fewer in Food and drink

Health and nutrition

2

Baby, kids, toys and games

4
Show 1 more in Baby, kids, toys and gamesShow fewer in Baby, kids, toys and games

Sports, fitness and outdoors

5
Show 2 more in Sports, fitness and outdoorsShow fewer in Sports, fitness and outdoors

Pets, garden and patio

3

Automotive and motorcycle

4
Show 1 more in Automotive and motorcycleShow fewer in Automotive and motorcycle

Tools, hardware and building

5
Show 2 more in Tools, hardware and buildingShow fewer in Tools, hardware and building

Books, office, art and hobbies

7
Show 4 more in Books, office, art and hobbiesShow fewer in Books, office, art and hobbies

Gifts and celebrations

2

Software and digital products

3

Business, industrial and safety supplies

6
Show 3 more in Business, industrial and safety suppliesShow fewer in Business, industrial and safety supplies

Who we support

Who this section is written for.

  1. Brand owners and D2C founders

    You make the product and sell it on your own store. Your ad bill keeps rising, and you want to know what a customer really costs and what they are worth by the second order.

  2. Online retailers

    You sell other brands' products or your own range across a store and one or two marketplaces. The catalogue is large, margins are thin, and every rupee of ad spend has to be explained.

  3. Manufacturers selling online

    You started with dealers and distributors and now sell direct as well. Prices, minimum quantities and channel conflict make the online side harder than it looks.

  4. B2B suppliers

    Your buyers send an enquiry, ask for a quotation and reorder. The catalogue and the follow-up decide the sale far more than the cart does.

  5. Digital product and course sellers

    You sell software, downloads or courses, and trials, renewals and cancellations matter more than the first click.

Where online sales are lost

What usually goes wrong for online sellers.

The five things we hear most, in the words sellers use.

  • “I pay for traffic that never buys”

    Visits come from ads and search, but the product page does not answer the one question the buyer came with: will it fit, is it genuine, when does it arrive, what if I return it.

  • “People add to cart and vanish”

    The cart is where delivery charges, payment options and trust all show up at once. Nobody follows up with the people who left, so the order is lost for good.

  • “Enquiries on WhatsApp go cold”

    Buyers ask about size, stock or a bulk price on a message, and the reply comes the next morning. By then they have bought from someone who answered in minutes.

  • “Customers buy once and disappear”

    There is no reason to come back, no reminder when the product runs out and no offer that fits what they bought. Every order costs as much as the first.

  • “A marketplace owns my customer”

    Most of the sales come through a platform whose rules, fees and rankings change. You cannot message these buyers, so you cannot bring them to your own store.

Marketing and sales

Where marketing ends and selling begins.

They are one chain, and the sale is lost at the joins.

  1. 1

    Marketing brings the visit

    Search, ads, content, marketplace listings and social posts put your product in front of someone who might want it. The measure is a qualified visit, not reach.

  2. 2

    The store and the catalogue make the case

    The page has to answer the buyer's objection before they ask. That is the point where marketing stops and selling starts, and most stores lose the sale here.

  3. 3

    Follow-up recovers what slipped

    Abandoned carts, unanswered messages, unpaid quotations and lapsed customers are sales that were nearly made. A written follow-up, with an owner for each one, recovers some of them.

  4. 4

    Retention pays for the next acquisition

    Reorders, referrals and reviews lower what each new customer costs. We track the second order, not only the first.

India and abroad

Selling in India, and to other countries.

We work from Bengaluru and have no overseas office. What follows is how we would plan an international sale, not a claim of experience in every market.

  1. Pick the country before the channel

    Selling in the UAE, the United States and the United Kingdom are three different jobs. Buyers, language, currency, delivery partners and the marketplace that matters all differ, so we start from where you already get orders.

  2. Sizes, units and specifications change

    Clothing and shoe sizes, voltage and plug types, litres and gallons, and inches and centimetres are written differently in each market. A page that gets this wrong sends the product back.

  3. Seasons and buying occasions move

    Diwali and the wedding season are not what an overseas buyer is planning for. Your calendar has to follow the market you are selling into.

  4. Delivery, returns and trust decide the order

    A buyer abroad wants to know the delivery date, the duty they will pay and how a return works before they pay. Say it on the page.

  5. Local selling and cross-border selling are not the same

    Shipping from India to a buyer overseas, and stocking in the country you sell to, set different costs, speeds and customer expectations. We help you weigh them, and we say plainly that we have no overseas office.

How to talk to us

How to start the conversation.

  1. 1

    Tell us what you sell and where

    The category and sub-category pages below are the quickest way to say it. Open the one closest to your product and start the audit from there.

  2. 2

    Share what you have

    Your store link, a marketplace listing, last season's sales and ad spend, and a sample of recent customer questions. It does not have to be tidy.

  3. 3

    We look before we propose

    The free audit is a 90-minute call and a written, scored report. It shows where orders are lost and what to fix first, whether or not you hire us.

  4. 4

    Scope and fee come in writing

    If you want our help, the scope, the fee and the term are put in writing after the audit. Anything that depends on a platform or tool we have not used with you is marked as proposed until we confirm it.

FAQ

Questions online sellers ask before they call.

Not here? More answers, or ask on WhatsApp.

Do you work with sellers outside India?
We work from Bengaluru and have no overseas office. We can plan and run the marketing and the follow-up for a business that sells to other countries, starting from your own sales data and the platforms you already use. Anything that needs local presence, such as a warehouse or a registered entity in another country, is yours to arrange.
Do you run my store or my marketplace account?
We improve the store, the listings and the pages, and we run the marketing around them. Day-to-day order handling, stock and customer service stay with your team unless we agree otherwise in writing.
I sell my product in many sub-categories. Which page should I read?
Start with the category page, which covers the whole range, then open the page for the type that earns you the most. Each page says what we would do for that type, so you can start the audit from either.
Do you sell on Amazon, Flipkart or other marketplaces for me?
We work on listings, content and advertising for marketplaces you already sell on, and on bringing marketplace buyers to your own store where the platform allows it. Account management for a specific platform is confirmed in the audit.
Can you promise more sales or a ranking?
No. Nobody honest can promise either. We record a baseline before work starts and report against it, so you can see what moved.
What does it cost?
There is no published price. The work is scoped in the free audit and the fee is put in writing, split between our time, your media spend and any production costs.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell online.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

Book your free audit

Tell us a little about your business so we can prepare.

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Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.