E-commerce · Automotive and motorcycle
A rider will not pay for gear they cannot try on, so your size chart has to do the fitting.
Riding gear is bought twice over: once with the eyes and once with the body. A rider wants a jacket that looks right at the tea stop and fits over a shirt in the Bengaluru heat, and also one that they can trust on a ghat road in the rain. They cannot judge either from a photograph.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Motorcycle gear e-commerce is the online sale of helmets, riding jackets, gloves, boots and body protection to people who ride and want the gear to fit and protect. GullySales builds the size guidance, the rider-led content and the exchange route that let a buyer order protective gear without trying it first.
So the shop and the trial room do half of this selling, and an online seller has to replace them. A size chart with real measurements, a note on how a size runs, a photograph of the gear on a rider of known height and weight, and an easy exchange are the trial room.
Riders also trust other riders. They watch long-term reviews on YouTube, ask in the owner group of their bike, and buy what someone like them wore on a trip. That is where your product has to be seen.
Last updated 7 Oct 2026. Product, labelling and advertising rules for motorcycle gear differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
5 types of product
Each kind of motorcycle gear sells differently, so each has its own page.
Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.
- HelmetsThe rider wants a helmet that fits their head shape, and your page only gives a size letter.
- Riding JacketsThe jacket suits the rainy ghat road, and your page does not tell the rider it will cook them in April.
- Riding GlovesGloves are the cheapest gear a rider buys, and the one they replace the most.
- Riding BootsThe boot looks tough, but the rider wants to know if they can walk to lunch in it.
- Protective GearThe rider already owns a jacket and wants armour for it, and nobody tells them which size fits the pocket.
Who it is for
This is written for you if you sell motorcycle gear online.
- Brands and importers selling helmets and riding gear through their own store and marketplaces
- Shops in a city with a riding community who want orders beyond walking distance
- Budget gear for commuters, or premium gear for tourers and track riders
- Owners of rain gear, mesh jacket and summer glove ranges who watch the season closely
- Sellers of protective gear for delivery riders and fleets
Not for
It is not the right fit if.
- Sellers who cannot offer an exchange on size. Gear that does not fit does not get used, and a refused exchange becomes a bad review.
- Anyone who wants to describe a helmet or armour as certified or safe in terms they cannot prove. Those claims go to your adviser and the maker first.
How buyers choose
What decides who wins in motorcycle gear.
Size and fit before style
A helmet is sized by head circumference, a jacket by chest and sleeve, a boot by foot length. Buyers measure at home and want to know whether the size runs small. A chart with those numbers, in centimetres, is the first thing they check.
What kind of riding
A daily commuter, a weekend tourer, a trackday rider and an adventure rider buy different jackets, gloves and boots. Pages written for one kind of ride convert better than pages that try to suit all.
Weather and the Indian road
Heat, monsoon and dust are the real conditions. Buyers ask about ventilation, waterproofing, whether the liner comes out, and how the gear feels after an hour at a traffic signal.
Protection and the claims on it
Buyers look for armour, reinforced panels and a certification mark. What a mark means is for the buyer to check, and your listing says only what the maker and the papers say.
Where sales are lost
What usually goes wrong when you sell motorcycle gear online.
In the words sellers use on the first call.
“Customers return the large size and want a medium”
Gear runs different from brand to brand. A table of how each of your products runs, with an easy exchange and a note on which size riders of a given height and weight took, cuts the second return.
“Our gear looks the same as the cheap copies”
Close-ups of stitching, armour and lining, and videos of the gear in use, show what the price pays for. A buyer who has been burnt by a copy reads for exactly that.
“Buyers want to try before they buy and we are online”
A try-at-the-shop option, a trial in a riding group or a simple home try with exchange, whichever is feasible for you, replaces the trial room.
“We sell more in April and almost nothing in the monsoon”
Riders think of summer gear, rain gear and winter gear on a calendar. A plan that puts the right products in front of them a little before the season starts evens the year.
The scope
The work we would propose for motorcycle gear.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Size guidance for every productA size chart in centimetres on each page, a fit note by product, and photographs on riders of different builds, with the height and weight stated.
- Rider reviews and videosRiders reviewing the gear over a long ride, shown on YouTube and the product page. We suggest creators whose audience rides the bikes you serve.
- Instagram and owner groupsRiders and riding clubs who wear your gear on a trip and say what they thought, including what did not work.
- Marketplace and shopping listingsTitles and attributes by gear type, rider use and size on Amazon and Flipkart, and a feed for Google Merchant Centre. Which suits your range is decided in the audit.
- Seasonal planA calendar of summer, monsoon and winter gear, trip season and festive weeks, with the products to push before each.
Claims review
Every statement about protection, certification and testing on the page is listed and sent to you to check against the maker's papers before it is published.
What we do
What you get for motorcycle gear.
Each deliverable and what it is there to change.
A size and fit guide for each product family
Measurements, how the size runs and examples of riders in each size. It replaces the trial room.
A riding-use guide
A page matching gear to commuting, touring, adventure and track riding, and to summer, monsoon and winter. It sends the buyer to the right product.
A close-up photograph set
Stitching, armour, liners and vents for each main item. It shows what the price buys.
An exchange page in plain words
How to swap a size, what condition the gear must be in and who pays freight. It removes the fear of a wrong order.
A reviewed claims list
Every statement about protection, marked with the paper that supports it. It keeps the pages defensible.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Return and exchange rate by size
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for motorcycle gear
- 1
Audit the store and the returns
We look at which products have size data, where the returns come from and what riders ask before ordering. These are the questions the audit call opens with, and the written report puts them in order.
- 2
Choose the gear and the riders to start with
The products with most sales or most returns, and the kind of rider they suit, go first.
- 3
Build the size guides and the photograph set
Size charts, fit notes and close-up images go live for the chosen products, and each claim is checked against your papers.
- 4
Start the rider content
Reviews, videos and club tie-ups begin with riders whose audience matches your range.
- 5
Set up the exchange and reminders
The exchange page is agreed with your dispatch team, and buyers of seasonal gear are reminded before the season they will need it.
- 6
Measure against the baseline
Orders, returns and repeat purchases are compared with the figures noted before the work starts. What you are reported on, and how often, is set in writing after the audit.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your store and marketplace links
- Your size charts and the measurements they are based on
- Return and exchange reasons, with the sizes involved
- The certificates and test papers you hold for each product
- A list of riders, clubs or creators who already use your gear
Selling in India and abroad
Selling motorcycle gear beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sizing systems differ
Jacket and boot sizes follow different systems in different markets. An overseas page shows the buyer's own size system matched to yours, with centimetres alongside.
Helmet and gear rules differ by country
What a rider is required to wear, and which marks a helmet must carry, differ by country and change. Whether a product may be sold is for the importer and your adviser to confirm.
Season and delivery
A winter jacket sells in a cold market in a different season from India. Orders and messages you already get from abroad show which markets to try first, and we begin with those.
FAQ
Questions about selling motorcycle gear online.
Not here? More answers, or ask on WhatsApp.
How do I sell riding gear that people cannot try on?
Can I say that my helmet or jacket is certified or safe?
Should I sell gear on my own site or marketplaces?
Do riders buy gear for the bike or for the trip?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of motorcycle gear also need
Also selling from a shop, a workshop or a warehouse? See the page for two-wheeler dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your motorcycle gear sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.