E-commerce · Motorcycle Gear
Gloves are the cheapest gear a rider buys, and the one they replace the most.
A rider wears gloves on every ride, in sun and sweat and rain, and the pair is soon worn through at the palm or in the stitching. That is a good thing for a seller. It means a buyer who is satisfied returns for another pair, and one who is not never comes back.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Riding glove e-commerce is the online sale of short and gauntlet gloves for motorcycle and scooter riders, in leather, textile and mesh, sized by hand width and finger length. GullySales builds the measuring guide, the season and cuff guidance, and the reorder route that matters because gloves wear out and come back.
The page has to settle three small questions fast. Does it fit my hand, can I use my phone with it on, and will it suit the weather I ride in. Everything else is detail.
Last updated 7 Oct 2026. Product, labelling and advertising rules for motorcycle gear differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell riding gloves online.
- Brands selling leather and textile riding gloves for commuters and tourers
- Sellers of summer mesh gloves and monsoon waterproof gloves
- Sellers of gauntlet-style gloves for touring and adventure riders
- Shops who sell gloves with a helmet or jacket and want the pair to sell on its own too
Not for
It is not the right fit if.
- Sellers who list one size for all hands. A glove that does not fit is not worn, and the return costs more than the sale.
- Anyone planning to describe a glove as certified or tested without papers. Leave that to your adviser and the maker.
How buyers choose
What decides the sale of riding gloves.
Hand measurement
Gloves are sized by the width of the hand across the knuckles and by finger length. Buyers with long fingers or a wide palm look for that detail, not for small, medium or large.
Short cuff or gauntlet
A short cuff suits a shirt sleeve in the city. A gauntlet goes over the jacket sleeve on a tour or in the rain. Buyers ask which, and whether it will fit over their jacket.
Touchscreen, grip and ventilation
Can the phone or the GPS be used with the gloves on, how does the palm grip the bar, and does the back of the hand breathe. Riders ask these in that order.
Leather and what the maker says
Buyers want to know what the glove is made of and where the protection sits, at the knuckle, the palm and the side of the hand. They read the maker's own description.
Where sales are lost
What usually goes wrong when you sell riding gloves online.
In the words sellers use on the first call.
“Customers say the gloves were tight across the knuckles”
Width is the usual fault, and it is not on most charts. Add hand width and finger length, and say how the glove runs against a normal shirt size.
“Our gloves sell once because the buyer does not know when to replace them”
A glove with a worn palm or loose stitching needs replacing. A reminder to past buyers, tied to when they last ordered, brings back the second pair.
“Gloves are too cheap to advertise”
A paid click costs as much as a margin. Sell them with a helmet or jacket, as an add-on at the cart, and use marketplaces where traffic is already there.
“Riders in the monsoon complain the gloves do not dry”
A glove that holds water is hard to ride in. If yours is for the rain, say how it is made and how to dry it, and leave the rest to the rider.
The scope
The work we would propose for riding gloves.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Hand-measurement guideA simple guide with a photograph of how to measure, and a table with hand width and finger length against each size.
- Add-on offers at the cartGloves proposed when a helmet or a jacket is in the cart, with the size the buyer might need and a photograph of the set.
- Reorder remindersA message to past buyers when it is time for the next pair, or ahead of summer and the monsoon with the glove that suits the season.
- Marketplace listingsTitles by use, cuff length and season, since riders search for summer gloves or waterproof gloves rather than a brand.
Season and use filters
A grouped view of gloves by summer, monsoon and winter and by commuter or touring, so a rider can reach the right pair in two taps.
What we do
What you get for riding gloves.
Each deliverable and what it is there to change.
A hand-size chart with width and finger length
Measurements beyond small, medium and large. It cuts the fit returns.
A season guide for gloves
Summer, monsoon and winter pairs with what each does and does not do. It stops the wrong pair being bought.
A helmet-and-glove bundle page
A set with sizes chosen once. It raises the value of an order.
A reorder message
A short note that arrives when the pair is likely to be worn. It brings back the second pair.
How the result is measured
- Purchases and conversion rate
- Customer acquisition cost
- Average order value, with a helmet or jacket
- Repeat purchase rate
- Return and exchange rate by size
- Orders from reorder messages
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your glove range with sizes and measurements from the maker
- Photographs of palm, knuckle and cuff details
- Return reasons with sizes
- Sales of gloves alongside helmets and jackets
- A list of repeat buyers, if you hold one
Selling in India and abroad
Selling riding gloves beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Glove sizing systems
Markets use letters, numbers or inches for hand size. For an overseas buyer, give their own size system and the measurements in centimetres.
Hot, cold and wet
A winter glove sold into a cold market must say what the lining is. Describe the glove as made, and leave a claim about warmth to the maker.
FAQ
Questions about selling riding gloves online.
Not here? More answers, or ask on WhatsApp.
How do I reduce size returns on riding gloves?
Is it worth advertising gloves on their own?
Can I say my gloves are protective or certified?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Motorcycle Gear
Sellers of riding gloves also need
Also selling from a shop, a workshop or a warehouse? See the page for two-wheeler dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your riding gloves sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.