E-commerce · Motorcycle Gear
The rider already owns a jacket and wants armour for it, and nobody tells them which size fits the pocket.
Armour is the gear riders buy last and think about most. The first fall changes the buyer's mind, or a friend's does, and then they search for a back protector or knee guards that they can wear every day without feeling like a robot.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Protective gear e-commerce is the online sale of body armour for motorcycle riders: back protectors, knee and elbow guards, chest and shoulder armour, riding trousers, kidney belts and protective shorts. GullySales builds the fit-with-your-jacket guidance, the wearing-comfort detail and the add-on route that suit a product usually bought after the first helmet.
That makes it an add-on and a second purchase. The buyer already has a jacket and a helmet, and wants a part that fits into one or goes under the other. The page's task is to tell them what goes where, and to stay honest about what a piece of armour does.
Last updated 7 Oct 2026. Product, labelling and advertising rules for motorcycle gear differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell protective gear online.
- Brands selling back protectors, knee and elbow guards and chest armour
- Riding trousers, riding jeans and protective shorts, sold by brands or shops
- Kidney belts, neck supports and airbag vests for touring riders
- Sellers of protective kits for delivery and courier riders and fleet buyers
Not for
It is not the right fit if.
- Sellers who cannot say what the armour is made of or where it sits. Buyers will not guess, and the page cannot.
- Anyone who wants to promise that a product will prevent injury. We do not write those lines, and no seller should.
How buyers choose
What decides the sale of protective gear.
Does it fit my jacket
Armour pockets in jackets come in set shapes and sizes. Buyers ask whether a given back protector or knee guard goes into their jacket or trousers, and look for a table of pocket sizes.
Wear it under or inside
Some armour is worn directly on the body, under a shirt or a jacket. Others are inserts. The buyer asks which, and how it feels in heat and in traffic.
Length of the back and the size of the rider
A back protector is chosen by length from the neck to the waist, and a knee guard by the shin and the knee. Taller and shorter riders find most charts useless.
What the maker says it is
Buyers ask what the armour is made of, how thick, and what mark or test the maker names. Whether a mark applies is for the buyer to check, and your page quotes the maker's wording only.
Where sales are lost
What usually goes wrong when you sell protective gear online.
In the words sellers use on the first call.
“Customers buy armour and then find it does not fit the jacket pocket”
The jacket brand and model are missing from the order. Ask for them before payment, and keep a table of which armour fits which jacket.
“Riders say armour is too hot for a ride in the city”
Heat is the reason many leave it at home. Show thin and ventilated options, describe how each wears, and let the rider decide, without a claim that heat does not matter.
“We sell protective gear but buyers want to see how it works”
A short clip of a rider wearing it, bending, sitting on the bike and moving the arm, shows how it behaves in use. Do not film or describe crashes.
“Delivery fleets ask for a price and then disappear”
A fleet buyer wants a sample, a rate for a number of sets and a clear sizing process. A quotation with a sample offer and a dated follow-up keeps the order moving.
The scope
The work we would propose for protective gear.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Armour-to-jacket compatibilityA table of jackets and trousers against the armour that fits their pockets, with the pocket size as the maker lists it.
- Add-on offers on jacket and helmet pagesArmour proposed on the pages of jackets and trousers that have empty pockets, with a note on what is in the box.
- Wearing-comfort contentClips of riders wearing each type of armour in ordinary riding: seated, turning and getting off. No crash content.
- Fleet and delivery rider quotationsA quotation format for fleets with sizes and counts, a sample offer and a dated follow-up, tracked until it is won or lost.
Claims review
Every statement about protection on the page is listed with the maker's own wording, and sent to you to check against papers before it is published.
What we do
What you get for protective gear.
Each deliverable and what it is there to change.
A jacket-pocket compatibility table
Which armour goes into which jacket or trousers. It is the page buyers search for.
A back-length and body-fit guide
How to measure and which size to pick, for different heights. It reduces returns on back protectors.
A what-it-is-made-of page
Materials, thickness and the maker's own description. Buyers want it settled before they look at price.
A fleet sizing and quotation sheet
A sheet that records sizes for each rider and the quantity wanted. It makes a fleet order possible by phone and WhatsApp.
How the result is measured
- Purchases and conversion rate
- Customer acquisition cost
- Average order value, with a jacket or trousers
- Repeat purchase rate
- Return rate for fit
- Quotation requests from fleets
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your armour range with materials and the maker's descriptions
- A list of jackets and trousers you sell and their pocket sizes
- Return reasons with the size and the jacket used
- Fleet or delivery buyers you already supply
- The papers you hold for each armour product
Selling in India and abroad
Selling protective gear beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Marks on armour differ by market
The test marks that armour carries differ by country, and whether yours is accepted abroad is for your importer and your adviser to confirm. The page states only what the maker states.
Jackets and pockets abroad
Overseas buyers match armour to a jacket they already own. A compatibility list in the buyer's brand names matters more than a long description.
FAQ
Questions about selling protective gear online.
Not here? More answers, or ask on WhatsApp.
How do I help buyers find armour that fits their jacket?
Can I say that my armour protects against injury?
Is protective gear a product that sells online?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Motorcycle Gear
Sellers of protective gear also need
Also selling from a shop, a workshop or a warehouse? See the page for two-wheeler dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your protective gear sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.