E-commerce · Automotive and motorcycle
The buyer has the tyre size in hand, but nobody near them will fit it.
Tyres are the one product where the buyer arrives knowing the answer. The size is printed on the sidewall, 185/65 R15 or 90/90-17, and they search for exactly that. What they do not know is who will fit it, what it will cost on top, and whether the tyre on your page was made last month or two years ago.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Selling tyres and wheels online means matching a size, a load and speed rating or a bolt pattern to one vehicle, and getting the product fitted near the buyer. GullySales builds the size-led pages, the fitting-partner network pages and the quotation route for fleets and dealers.
A tyre is heavy and awkward to courier, and it is no use until it is on the rim, balanced and aligned. So the sale is as much about the fitter as the rubber. Sellers who list tyres with a booking at a local fitter do better than sellers who ship and hope.
Wheels are a different decision, closer to a style purchase and a fitment worry. Both sell to two kinds of buyer, the owner of one car and the fleet that buys a dozen, and they ask different questions.
Last updated 7 Oct 2026. Product, labelling and advertising rules for tyres & wheels differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
5 types of product
Each kind of tyres & wheels sells differently, so each has its own page.
Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.
- Car TyresThe buyer is choosing four tyres at once and wants one total they can trust.
- Motorcycle TyresThe rider needs the front and rear tyre for their bike, and one is out of stock.
- Commercial Vehicle TyresThe transporter asks for a price per tyre, then rings three dealers and orders from the one who calls back.
- WheelsBuyers love the design but will not order until someone confirms the offset.
- Tyre AccessoriesA puncture kit costs little, so the whole sale rests on whether the buyer trusts it in an emergency.
Who it is for
This is written for you if you sell tyres & wheels online.
- Tyre dealers and distributors who want to sell fitted tyres online in their own city
- Brands selling tyres for cars, motorcycles and commercial vehicles through their own store and marketplaces
- Sellers of alloy and steel wheels for popular cars and SUVs
- Sellers of valves, sealants, inflators and pressure gauges who want a better order value
- Fleet and transport suppliers who quote tyre sets on request
Not for
It is not the right fit if.
- Dealers who cannot or will not fit. The tyre ships, the buyer cannot use it, and the review says so.
- Sellers who want to claim safety, grip or approval for a tyre with no papers to show. Those claims go to your adviser first.
How buyers choose
What decides who wins in tyres & wheels.
Search by tyre size
Width, aspect ratio and rim size are typed exactly as printed. Pages and titles that carry the size in the same form are found. Brand and model come second.
The date on the sidewall
A tyre carries a date code, and buyers who have been caught with old stock look for it. A page that says how old the tyre will be on delivery, in the maker's own code, earns trust.
Fitting, balancing and alignment
The buyer prices the whole job, not the tyre alone. Fitting at a named centre, balancing and a valve, with the cost shown, is what turns a visit into an order.
Brand against price against the use
A city commuter, a highway driver and a taxi operator do not want the same tyre. They read reviews from owners of the same car and ask the fitter what to buy.
Where sales are lost
What usually goes wrong when you sell tyres & wheels online.
In the words sellers use on the first call.
“Customers order online and then cannot find a fitter”
The sale was lost at the fitting stage. Pages by city, each with a named centre and a booking route, move the buyer from the tyre to a time slot.
“Our price is higher because the fitter charges extra”
The comparison is with a shop that quotes fitted and balanced. Show the full price with fitting, so the buyer compares like with like.
“Buyers suspect old stock”
They have heard of tyres that sat in a warehouse. The page should state how the date code is read, and your team should be ready to send a photograph of the sidewall on request.
“Fleet owners ask for a quote and never confirm”
A fleet buys sets, with a price per tyre and a credit term. A quotation with dated follow-up, tracked to a win or a loss, is the work that gets them to order.
The scope
The work we would propose for tyres & wheels.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Size-led tyre pagesA page for each size in the form buyers type, listing the vehicles it suits, the brands you stock and the load and speed markings as printed on the tyre.
- Fitting-centre pages and bookingA page and a Google Business Profile for each place where you fit, with the services, the hours and the way to book. The buyer who searches near me finds one.
- Fleet and dealer quotationsA request form that asks for the vehicle type, the tyre size and the quantity, and a follow-up tracked against each quotation until it is won or lost.
- Marketplace and shopping listingsTyre listings with size in the title and the date-code statement written into the description. Whether fitting can be offered through a marketplace is something we settle with you in the audit.
- Tyre-change remindersA reminder to past buyers for the next rotation, alignment or replacement, using the date and kilometres they gave at purchase.
Claims review
Every statement about grip, wear, noise or approval is listed and sent to you to check against the brand's documents before the page goes live.
What we do
What you get for tyres & wheels.
Each deliverable and what it is there to change.
A size-and-vehicle table
Each tyre size with the cars and bikes it fits. It is the base for every page and for the person answering the phone.
A fitting-centre page for each location
Address, services, price for fitting and the way to book. It turns a search into a visit.
A date-code explainer
How to read the manufacture date on a tyre, and what you promise on delivery. It answers the doubt about old stock.
A fleet quotation sheet
A format that asks for vehicle, size and quantity, and records the follow-up date. It makes the repeat order a habit.
A returns and complaints log
Each return or complaint recorded with the reason. It shows what is wrong with the listing and what with the delivery.
How the result is measured
- Purchases and conversion rate
- Fitting bookings
- Qualified enquiries from fleets
- Quotation requests and follow-up on each
- Orders won
- Repeat orders and returns
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for tyres & wheels
- 1
Audit the sizes, the stock and the fitters
We look at which sizes sell, how enquiries arrive and where you or a partner can fit. The audit call covers it, and the scored report lists the fixes in order.
- 2
Choose the sizes and cities to start with
The sizes for the commonest cars and bikes, in the cities where fitting is ready, go first. The rest follow once those work.
- 3
Build the size pages and fitting-centre pages
Size pages, fitting pages and the booking route go live, with tracking from the start.
- 4
Set up the fleet quotation route
The form, the tracker and the follow-up rules are agreed with whoever quotes for your business.
- 5
Measure against the baseline
Orders, bookings and returns are set against the figures taken at the start. The way you are reported to is fixed in writing once the audit is done.
- 6
Add sizes and cities
What sold and what was returned decides which sizes, brands and cities come next.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your tyre and wheel list with sizes and brands
- A list of your fitting centres or partner fitters with addresses
- Your stock position by size for the best sellers
- The warranty terms of the brands you sell, as written
- Past fleet buyers and the sizes they order
Selling in India and abroad
Selling tyres & wheels beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sizes are written differently
Some markets list tyre sizes in inches, others in millimetres and in different orders. A page for an overseas buyer uses the form that buyer reads, matched to the Indian size.
Rules differ by market
Which tyre markings and approvals are required to sell a tyre in a country is for the importer and your adviser to say. The page does not claim any.
Weight and freight
Tyres are bulky for what they earn. Whether export makes sense depends on your forwarder's quote, so we start with enquiries you already receive from abroad.
FAQ
Questions about selling tyres & wheels online.
Not here? More answers, or ask on WhatsApp.
Can I sell tyres online if I cannot fit them everywhere?
How do I show that my tyres are fresh?
Should I sell wheels and tyres together?
Can I say that a tyre is approved or safe?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of tyres & wheels also need
Also selling from a shop, a workshop or a warehouse? See the page for auto parts and accessories dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your tyres & wheels sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.