E-commerce · Tyres & Wheels
The buyer is choosing four tyres at once and wants one total they can trust.
A car owner replaces tyres rarely, perhaps once in a few years, so they know nothing about the market and fear being overcharged. They read the size off the sidewall, look at two or three brands, and then they ask the fitter.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Car tyre e-commerce is the online sale of passenger car and SUV tyres by size, brand and pattern, normally bought as a set of four and fitted near the buyer. GullySales builds the size and vehicle pages, the fitted-price comparison and the booking route that bring a car owner from a tyre search to a fitting appointment.
That is the sale. The owner is deciding between four tyres at one price, a fitting charge and a visit, and the listing that shows the total for their car, with a time to come in, is the one they pick.
Last updated 7 Oct 2026. Product, labelling and advertising rules for tyres & wheels differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell car tyres online.
- Tyre dealers selling fitted sets for hatchbacks, sedans and SUVs in their city
- Brands and distributors who sell car tyres through marketplaces and their own site
- Multi-brand tyre shops that also do alignment and balancing
- Sellers of tyres for taxi and fleet cars who quote sets on request
Not for
It is not the right fit if.
- Dealers who do not hold stock of the sizes they list. A buyer who books a slot and finds nothing will not return.
- Sellers planning to describe wet grip or braking in numbers without the maker's own data. We will not write those claims.
How buyers choose
What decides the sale of car tyres.
Four tyres, one price
The buyer wants the price for the set, with fitting, balancing, new valves and old tyre disposal included. A listing priced per tyre with extras added at the end looks dearer than it is.
The right pattern for the way they drive
The owner who drives in the city, the one who drives on the highway every weekend and the one who goes to hill stations ask different questions about comfort, noise and wet roads, and read reviews by use.
Load and speed markings
The buyer who knows tyres checks that the markings on a replacement match or exceed what the car came with. Others ask a fitter. The page should show them as printed and not interpret them beyond that.
Original or upsized
Some owners fit a larger rim and a lower profile for looks. They ask about ride, and about whether the car's speedometer and clearance are affected. A person should answer, not a page.
Where sales are lost
What usually goes wrong when you sell car tyres online.
In the words sellers use on the first call.
“People compare our price with a shop that quotes fitted”
A web listing priced for the tyre alone loses to a shop price that includes fitting. Show the fitted price for four, or show what is extra, in the same box.
“Customers do not know which tyre their car came with”
They know the car and the year. A page by car model that lists the original size and the common alternatives saves the call and the doubt.
“Buyers ask if the tyre is new and fresh”
Show the date code and promise a photograph of the sidewall at dispatch. Do not claim an age you cannot prove from your stock records.
“Reviews are about noise and we have no answer”
Complaints of noise or a hard ride come from owners whose cars are not like the buyer's. Reviews and a short note by car type, written with the brand's own information, give the buyer something to match.
The scope
The work we would propose for car tyres.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Car-model tyre pagesA page for each popular car listing its original size, the common alternatives and the brands you stock, so the owner finds the tyre by car as well as by size.
- Fitted-price comparisonA price box showing four tyres fitted, balanced and with valves, in one total, with the extras itemised underneath.
- Appointment bookingA booking form that picks the car, the size and the fitting centre and offers a time slot, with a WhatsApp confirmation to the buyer and the fitter.
- Shopping ads for size searchesTyre feeds with size in the title for Google Merchant Centre, and search ads for the commonest sizes in your cities. Which sizes suit ads is decided in the audit.
- Reviews by driving useReading what owners of the same car say about each tyre, and writing the product description around those concerns.
What we do
What you get for car tyres.
Each deliverable and what it is there to change.
A car-to-size table
Popular cars with the original and the usual alternative sizes. It is the base of every page.
A fitted-set price page
A set of four priced with fitting, balancing and old tyre removal. It makes the comparison fair.
A booking form for fitting
Car, size, centre and slot in one step. It turns a tyre search into an appointment.
A short guide to choosing for city, highway and hills
A plain page comparing patterns by use, written with the brand's information. It helps the buyer who cannot decide.
How the result is measured
- Purchases and conversion rate
- Customer acquisition cost
- Average order value for a fitted set
- Fitting bookings completed
- Repeat purchase rate for alignment and rotation
- Return rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your tyre list by size, brand and pattern with stock by size
- Your fitting charge and what it includes
- A list of fitting centres with address and hours
- Brand brochures and warranty terms as written
- Questions customers ask most before ordering
Selling in India and abroad
Selling car tyres beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Rim and size conventions
Buyers abroad read sizes in their own order and sometimes in inches. An overseas page converts and shows both, and says which vehicles it suits.
Weather and tyre type
A market with snow or heavy frost asks about winter use, which a pattern made for Indian roads may not claim. Describe the tyre as made, and leave the claim to the maker.
FAQ
Questions about selling car tyres online.
Not here? More answers, or ask on WhatsApp.
Should I show the price per tyre or per set?
Do car owners buy tyres online?
How do I answer questions about tyre age?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Tyres & Wheels
Sellers of car tyres also need
Also selling from a shop, a workshop or a warehouse? See the page for auto parts and accessories dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your car tyres sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.