Website, e-commerce and digital experience · Marketing
Make buying from you feel the same on the website as it does in your shop.
A saree shop in Malleshwaram might have accurate stock and pricing on the shop floor. Its website, meanwhile, shows last season's price and a silk that sold out weeks ago. A customer who travels across the city for it does not come back.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Website, e-commerce and digital experience is the ongoing work of keeping price, product details and stock the same on your website, on mobile and in your shop. GullySales checks them against each other, fixes what has drifted, and improves the pages where buyers drop off.
This service does not build the store; that is e-commerce website development. It keeps the buying experience consistent afterwards, so pricing, product details and stock match across the website, the mobile view and, where relevant, the shop.
It is ongoing work rather than a project with an end date, because prices and stock change constantly. A digital experience that was consistent at launch drifts out of alignment within months without active upkeep.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A customer sees one price on the website and another in store”
A price change made in the shop takes days to reach the website, and a customer who checked online arrives expecting the older figure.
“Product information on the site does not match what is actually in stock”
A product page describes an item in detail while the actual stock on the shelf or in the warehouse has already changed or run out.
“The buying experience changes depending on whether someone lands on mobile or desktop”
A layout or feature that works well on desktop behaves differently or is missing entirely on the mobile browser most customers actually use.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Cross-channel consistency checks
Regular checks that pricing and product information match between the website, mobile view and physical shop where relevant.
Product information management
A consistent process for updating product details in one place so every channel reflects the same information.
Mobile experience review
The site checked specifically on the mobile devices and connections your actual buyers use, not assumed from a desktop view.
Stock synchronisation checks
Regular verification that what shows as available online matches real stock, catching drift before it causes a cancelled order.
Experience improvements
Ongoing small fixes to friction points found through monitoring, browsing speed, filter usability, image quality.
Consistency report
A report on where channels were found out of sync and what was corrected, alongside enquiry and order trends.
How the result is measured
- Pricing and stock mismatches found and corrected
- Mobile versus desktop conversion rate
- Cart or enquiry abandonment by channel
- Time to sync a price or stock change across channels
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Retailers with both a physical shop and an online store that need to match
- Businesses where product information or pricing regularly falls out of sync between channels
- Companies whose mobile buying experience differs noticeably from desktop
- Retailers expanding from a single channel to multiple digital touchpoints
- Businesses that have built an online store and now need it actively maintained, not just launched
Not for
It is not the right fit if.
- You have not yet built an online store; that needs to happen first through e-commerce website development
- You sell through a single, simple channel with no cross-channel consistency to manage
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Map the current channels
We identify every point a customer can browse or buy, website, mobile, and physical shop where relevant.
- 2
Check for mismatches
Pricing, product information and stock are checked across channels for inconsistency.
- 3
Correct and standardise
A single source of truth process is set up so updates flow to every channel rather than being repeated manually.
- 4
Review the mobile experience
The buying experience is checked specifically for mobile, since this is where most Indian shoppers actually browse.
- 5
Report and refine
Findings and fixes are reported, with ongoing small improvements based on what is actually causing friction.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you build the online store as part of this?
How do you check what customers actually experience on mobile?
What if we only sell online with no physical shop?
Is this a one-time project or ongoing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website, e-commerce and digital experience, written for your industry.
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- Starting an online store in India: what to settle before choosing a platformCatalogue size, payments, shipping, returns and GST invoicing decide which platform fits an online store in India. Settle the five questions first, and the platform choice becomes short.
- Online shop or marketplace listing: which suits a local retailerA local retailer can sell online through its own site, a marketplace listing or WhatsApp ordering. How the three compare on control, running effort and who owns the customer's details, with a rule for choosing.
- GST invoices and local payment methods: the checkout details that decide a software sale in IndiaWhat a company buyer's accounts team needs from a software checkout in India: a GST invoice in their registered name, UPI and bank transfer, and a purchase order route, with a checklist to test your own.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.