Website, e-commerce and digital experience · Marketing
Make buying from you feel the same on the website as it does in your shop.
A saree shop in Malleshwaram might have accurate stock and pricing on the shop floor. Its website, meanwhile, shows last season's price and a silk that sold out weeks ago. A customer who travels across the city for it does not come back.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Website, e-commerce and digital experience is the ongoing work of keeping price, product details and stock the same on your website, on mobile and in your shop. GullySales checks them against each other, fixes what has drifted, and improves the pages where buyers drop off.
This service does not build the store; that is e-commerce website development. It keeps the buying experience consistent afterwards, so pricing, product details and stock match across the website, the mobile view and, where relevant, the shop.
It is ongoing work rather than a project with an end date, because prices and stock change constantly. A digital experience that was consistent at launch drifts out of alignment within months without active upkeep.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A customer sees one price on the website and another in store”
A price change made in the shop takes days to reach the website, and a customer who checked online arrives expecting the older figure.
“Product information on the site does not match what is actually in stock”
A product page describes an item in detail while the actual stock on the shelf or in the warehouse has already changed or run out.
“The buying experience changes depending on whether someone lands on mobile or desktop”
A layout or feature that works well on desktop behaves differently or is missing entirely on the mobile browser most customers actually use.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Cross-channel consistency checks
Regular checks that pricing and product information match between the website, mobile view and physical shop where relevant.
Product information management
A consistent process for updating product details in one place so every channel reflects the same information.
Mobile experience review
The site checked specifically on the mobile devices and connections your actual buyers use, not assumed from a desktop view.
Stock synchronisation checks
Regular verification that what shows as available online matches real stock, catching drift before it causes a cancelled order.
Experience improvements
Ongoing small fixes to friction points found through monitoring, browsing speed, filter usability, image quality.
Consistency report
A report on where channels were found out of sync and what was corrected, alongside enquiry and order trends.
How the result is measured
- Pricing and stock mismatches found and corrected
- Mobile versus desktop conversion rate
- Cart or enquiry abandonment by channel
- Time to sync a price or stock change across channels
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Retailers with both a physical shop and an online store that need to match
- Businesses where product information or pricing regularly falls out of sync between channels
- Companies whose mobile buying experience differs noticeably from desktop
- Retailers expanding from a single channel to multiple digital touchpoints
- Businesses that have built an online store and now need it actively maintained, not just launched
Not for
It is not the right fit if.
- You have not yet built an online store; that needs to happen first through e-commerce website development
- You sell through a single, simple channel with no cross-channel consistency to manage
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Map the current channels
We identify every point a customer can browse or buy, website, mobile, and physical shop where relevant.
- 2
Check for mismatches
Pricing, product information and stock are checked across channels for inconsistency.
- 3
Correct and standardise
A single source of truth process is set up so updates flow to every channel rather than being repeated manually.
- 4
Review the mobile experience
The buying experience is checked specifically for mobile, since this is where most Indian shoppers actually browse.
- 5
Report and refine
Findings and fixes are reported, with ongoing small improvements based on what is actually causing friction.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you build the online store as part of this?
How do you check what customers actually experience on mobile?
What if we only sell online with no physical shop?
Is this a one-time project or ongoing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Website, e-commerce and digital experience, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.