E-commerce website development · Marketing
Open a store that takes an order while you sleep.
Some businesses put products online with no way to actually buy, only a phone number or a WhatsApp link. That loses the buyer who wanted to simply pay and be done. Others have a store that technically works but abandons more orders than it completes, because checkout was never properly tested.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
E-commerce website development is the building of an online store on your own website, with product catalogue, cart, checkout and payment. This lets a buyer order directly rather than only enquiring. GullySales builds this to actually complete an order, not just display products with a phone number attached.
We build the store around completing an order. The catalogue is easy to browse, and the cart is easy to trust. Checkout has as few steps as the payment gateway and delivery process allow.
For a retail brand such as Kalessi, buyers compare several similar products before deciding. Getting the browsing and checkout experience right is what actually converts a visit into a sale, rather than the product photography alone.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Buyers ask do you have a website to order from and the answer is no.”
A customer ready to buy immediately is instead asked to call or message, which loses the ones who wanted a faster, simpler process.
“An online store exists but checkout abandons more orders than it completes.”
A cart is filled and the process breaks down at payment or delivery details, with nobody tracking exactly where it fails.
“Payment, delivery and stock are managed in three places that do not talk to each other.”
An order can be taken for an item that is actually out of stock, because the website, the stock register and the delivery process are never synchronised.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Catalogue structure
Products organised into categories a buyer would actually search or browse by, not by internal stock codes.
Product pages
Each product presented with clear photos, pricing and specification, written to answer the questions a buyer has before ordering.
Cart and checkout build
A checkout process with the fewest steps the payment gateway and delivery process allow, tested end to end before launch.
Payment gateway integration
A payment gateway suited to Indian buyers, covering cards, UPI and other common methods, integrated and tested.
Stock and order management
Stock levels connected to the website so an out-of-stock item cannot be ordered by mistake.
Delivery and tax setup
Shipping rules and GST handled correctly at checkout, matched to how your business actually delivers and invoices.
How the result is measured
- Checkout completion rate
- Cart abandonment by step
- Orders placed per month
- Stock accuracy between website and inventory
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Retailers and manufacturers ready to sell directly from their own website
- Businesses currently taking orders manually through WhatsApp or phone calls
- Companies with an existing online store that loses more orders at checkout than it should
- Businesses whose payment, delivery and stock currently live in three disconnected systems
- Owners wanting to reduce dependence on third-party marketplaces over time
Not for
It is not the right fit if.
- You sell only through enquiries and quotes, a standard website with strong enquiry forms serves you better
- Your entire product range changes weekly with no stable catalogue, a marketplace listing may suit better for now
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Plan the catalogue
Products are organised into a structure buyers can actually browse, based on how they search and compare.
- 2
Design and build
Product pages, cart and checkout are designed and developed together, since they need to work as one flow.
- 3
Integrate payment and delivery
Payment gateway, shipping rules and tax are configured and tested with real test transactions before launch.
- 4
Connect stock
Stock levels are connected to the store so availability shown online matches what can actually be delivered.
- 5
Launch and monitor checkout
The store goes live with checkout completion tracked closely, so any abandonment point is caught early.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kalessi
- Situation
- Tiles are chosen by eye. There was no store suitable for a buyer who wants to scroll through finishes on a phone, compare two of them and then order.
- What we did
- A store built for browsing
- Search work from the ground up
- Social accounts opened and kept up
- Articles that answer the real questions
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which payment gateways do you support?
Can this connect to our existing stock system?
How is this different from selling on Amazon or Flipkart?
How long does an e-commerce build take?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
E-commerce website development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Aquarium and fish supplies online: why live stock and equipment need different rulesWhy an online aquarium store needs two rule sets on one site, with live fish and plants kept to a local zone and fixed dispatch days while filters, food and equipment ship anywhere.
- Toys by age: structuring a catalogue so parents and gift buyers find the right itemHow to organise an online toy store so parents and gift buyers find the right toy: age band first, then skill, number of players and play style, with brand and price as filters rather than the menu.
- Digital downloads and templates: protecting files without making buying painfulHow much protection a template, printable or e-book seller in India needs, why a stamped licence note beats password locks for low-priced files, and how to turn sharers into buyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.