UI/UX design · Marketing
Design the screens before a developer writes a line of code.
Building a site without a design phase means decisions about layout, flow and behaviour get made by whoever is coding that day, often under time pressure. The result usually looks fine and quietly loses visitors at points nobody planned for or tested.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
UI/UX design is the design of a website's screens, layouts and flows, tested before development begins so a build starts from an agreed design, not decisions made on the fly. GullySales designs this for the enquiry, not just the look, checking every flow ends at a clear next step.
We design every key screen and the flow between them before development starts. That covers how a visitor moves from a service page to an enquiry form, what a mobile visitor sees first, and where the form actually breaks down. This gets tested and agreed before it becomes code.
For a property platform such as Urbanest, visitors compare many listings before enquiring. The flow between browsing and enquiring matters as much as how any single page looks, which is the level of detail this service works at.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A build starts before anyone has agreed what each page should do.”
Development begins on assumptions about layout and flow that were never actually tested with a real visitor in mind.
“Visitors abandon a form nobody has watched them try to fill in.”
A form that seems reasonable to the person who built it turns out to confuse or frustrate a real visitor at a specific, identifiable step.
“The site looks fine on a laptop and breaks on the phone most buyers use.”
Design decisions made only on a desktop screen fail once viewed on the mobile device most Indian buyers actually use to browse.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Wireframes
Low-detail layouts of every key page, agreed before visual design begins, so structural problems are caught early and cheaply.
User flow design
The path a visitor takes through the site mapped and designed screen by screen, for both mobile and desktop.
Visual design
Full visual design of each screen, applying your brand identity consistently across the site.
Mobile-first design
Screens designed for mobile first, then adapted to desktop, matching how most buyers actually browse.
Usability testing
Design tested with a small number of real people before development, catching confusing flows while they are still cheap to fix.
Developer-ready handoff
Final designs handed over in a format a developer can build from directly, with spacing, colours and states specified.
How the result is measured
- Screens designed and tested before development
- Usability issues found and fixed before build
- Form or flow completion rate after launch
- Mobile versus desktop conversion rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses about to build or rebuild a website who want the flow designed, not just the visuals
- Companies whose current site looks fine on a laptop and breaks on the phone most buyers use
- Businesses with a complex product or service range needing a clear comparison or browsing experience
- Sites with a form or checkout process visitors regularly abandon partway through
- Developers who need a clear design to build against rather than making layout calls themselves
Not for
It is not the right fit if.
- The site is simple enough that a competent developer can design it while building it
- No website strategy exists yet, structure should be agreed before individual screens are designed
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the UI/UX design work runs
- 1
Confirm the flows to design
We agree which pages and flows matter most, usually starting from the website strategy if one exists.
- 2
Wireframe the structure
Rough layouts are built and agreed before any visual polish, so structural issues are caught early.
- 3
Design the visuals
Full designs are produced applying your brand identity, for mobile and desktop.
- 4
Test with real users
A small number of real people try the design before development, surfacing confusion while it is cheap to fix.
- 5
Hand off to development
Finished designs are delivered in a format ready for your developer or ours to build directly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you also build the website?
How is this different from website strategy?
How do you test the design before it is built?
Will the design work on WhatsApp shared links and mobile data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
UI/UX design, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.