UI/UX design · Marketing
Design the screens before a developer writes a line of code.
Building a site without a design phase means decisions about layout, flow and behaviour get made by whoever is coding that day, often under time pressure. The result usually looks fine and quietly loses visitors at points nobody planned for or tested.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
UI/UX design is the design of a website's screens, layouts and flows, tested before development begins so a build starts from an agreed design, not decisions made on the fly. GullySales designs this for the enquiry, not just the look, checking every flow ends at a clear next step.
We design every key screen and the flow between them before development starts. That covers how a visitor moves from a service page to an enquiry form, what a mobile visitor sees first, and where the form actually breaks down. This gets tested and agreed before it becomes code.
For a property platform such as Urbanest, visitors compare many listings before enquiring. The flow between browsing and enquiring matters as much as how any single page looks, which is the level of detail this service works at.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A build starts before anyone has agreed what each page should do.”
Development begins on assumptions about layout and flow that were never actually tested with a real visitor in mind.
“Visitors abandon a form nobody has watched them try to fill in.”
A form that seems reasonable to the person who built it turns out to confuse or frustrate a real visitor at a specific, identifiable step.
“The site looks fine on a laptop and breaks on the phone most buyers use.”
Design decisions made only on a desktop screen fail once viewed on the mobile device most Indian buyers actually use to browse.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Wireframes
Low-detail layouts of every key page, agreed before visual design begins, so structural problems are caught early and cheaply.
User flow design
The path a visitor takes through the site mapped and designed screen by screen, for both mobile and desktop.
Visual design
Full visual design of each screen, applying your brand identity consistently across the site.
Mobile-first design
Screens designed for mobile first, then adapted to desktop, matching how most buyers actually browse.
Usability testing
Design tested with a small number of real people before development, catching confusing flows while they are still cheap to fix.
Developer-ready handoff
Final designs handed over in a format a developer can build from directly, with spacing, colours and states specified.
How the result is measured
- Screens designed and tested before development
- Usability issues found and fixed before build
- Form or flow completion rate after launch
- Mobile versus desktop conversion rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses about to build or rebuild a website who want the flow designed, not just the visuals
- Companies whose current site looks fine on a laptop and breaks on the phone most buyers use
- Businesses with a complex product or service range needing a clear comparison or browsing experience
- Sites with a form or checkout process visitors regularly abandon partway through
- Developers who need a clear design to build against rather than making layout calls themselves
Not for
It is not the right fit if.
- The site is simple enough that a competent developer can design it while building it
- No website strategy exists yet, structure should be agreed before individual screens are designed
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the UI/UX design work runs
- 1
Confirm the flows to design
We agree which pages and flows matter most, usually starting from the website strategy if one exists.
- 2
Wireframe the structure
Rough layouts are built and agreed before any visual polish, so structural issues are caught early.
- 3
Design the visuals
Full designs are produced applying your brand identity, for mobile and desktop.
- 4
Test with real users
A small number of real people try the design before development, surfacing confusion while it is cheap to fix.
- 5
Hand off to development
Finished designs are delivered in a format ready for your developer or ours to build directly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you also build the website?
How is this different from website strategy?
How do you test the design before it is built?
Will the design work on WhatsApp shared links and mobile data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
UI/UX design, written for your industry.
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Read before you buy
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.