Case study
E-commerce — bathroom tilesDigital Expansion for Kalessi Bathroom Tiles E-commerce, Australia
Kalessi sells bathroom tiles in Australia, a category where customers browse extensively before buying. They needed a store that survives that browsing, and the traffic to fill it.
- Client
- Kalessi
The problem they brought us.
No e-commerce site fit for the job: it had to be easy to navigate, fast, and usable on a phone, because that is where tile browsing happens.
Almost no presence on the social channels where interiors decisions are influenced.
The site was not built for search, so the buying-intent traffic went to competitors.
What we did about it.
Built the store
An easy-to-navigate, mobile-friendly e-commerce site with fast loading, designed around browsing a visual product rather than filling a form.
Established the social channels
Accounts created and maintained across Facebook, Instagram and Twitter to build recognition in a category people shop with their eyes.
Went after search properly
Keyword research, a full site audit, then on-page and technical SEO to make the store competitive for the searches that carry buying intent.
Published content that answers real questions
Blog articles to educate and engage, extended onto Quora to reach people asking about tiling before they have chosen a supplier.
Where it landed.
- The new store improved engagement and increased sales.
- Social presence and engagement grew substantially from a standing start, with followers and interaction to match.
- SEO work lifted rankings and brought in organic traffic.
- Blog content educated and engaged prospective customers rather than only advertising to them.
- Quora extended reach beyond the site's own audience and drove traffic back to the store.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared