Marketing and digital marketing strategy · Marketing
Decide what marketing should actually do this year before booking a single ad.
Many businesses run marketing activity without a plan behind it. An ad here because a salesperson recommended it, a social media account because everyone has one, a website because it seemed necessary. Each piece can be reasonable alone and still add up to a confused, unfocused effort.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing and digital marketing strategy decides which channels, messages and budget your business needs over the coming year. It is based on where your buyers actually are, set before any individual campaign is chosen. GullySales builds this plan first and treats every service after it as execution of what the plan decided.
We start with your business goals for the year, then work out which channels and activities actually serve them, in what order and with what budget. This becomes the reference point for every marketing decision made afterward.
This is the top-level plan, not the execution of it. Once agreed, individual services, such as Google Ads, content or email, are chosen to fulfil specific parts of this strategy rather than existing independently of each other.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing activities exist without any shared plan behind them”
An ad account, a social media page and a website were each set up at different times for different reasons, with nothing connecting them to a common goal.
“The annual marketing budget is set by copying last year's number”
Spend for the coming year is decided by adjusting last year's figure slightly, rather than by working out what this year's goals actually require.
“A new channel is added because a competitor is using it”
Decisions about where to spend are driven by what others in the market are doing, rather than by where your own buyers actually are.
“Nobody can explain why the current channel mix looks the way it does”
Ask why the business spends on these particular channels in these proportions, and the honest answer is that it has simply always been this way.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Goal and priority setting
Business goals for the year translated into specific, measurable marketing objectives.
Channel and budget plan
A recommended channel mix and budget allocation, based on where your buyers actually are, not habit.
Messaging direction
The core messages the year's marketing should carry, aligned with your positioning.
Milestones through the year
The plan broken into checkpoints, so progress can be checked against something concrete rather than reviewed only at year end.
Execution roadmap
A clear handover of which specific services or activities should be run to deliver each part of the strategy.
How the result is measured
- Progress against the plan's milestones
- Marketing spend against the planned budget
- Enquiries and orders against the year's goals
- Channel mix alignment with the strategy
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with several disconnected marketing activities and no single plan tying them together
- Owners setting a budget for the year and needing a rationale beyond gut feel
- Companies entering a new phase, growth, a new product, a new market, needing a fresh strategic plan
- Businesses that have never had marketing decisions justified against a written plan
- Teams working with multiple agencies who need one strategy for everyone to work toward
Not for
It is not the right fit if.
- Very small, single-channel businesses where a full annual strategy is more process than the situation needs
- Businesses wanting only campaign execution with no interest in the underlying plan
- Owners unwilling to commit to a direction and instead wanting to keep every option open
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand business goals
We start with what the business needs to achieve this year, in revenue and growth terms, not marketing terms.
- 2
Audit current activity
We review every current marketing activity and what it has actually produced.
- 3
Strategise the plan
Channels, messaging and budget are set based on the goals and what we find in your business, not habit or competitor imitation.
- 4
Implement the roadmap
The plan is broken into an execution roadmap, either run by GullySales, your own team, or both.
- 5
Measure against milestones
Progress is checked against the plan's milestones, with adjustments made as the year unfolds.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a marketing audit?
How often should the strategy be revisited?
Do you also execute the strategy?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Marketing and digital marketing strategy, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- A one-page marketing plan for the owner of a company with fewer than twenty staffA single-sheet marketing plan for a small company: the goal, the buyer, the offer, three channels with owners, what to stop, and a short weekly check, filled in for a worked example.
- Where to start marketing when you have never done anyThe first thirty days of marketing for an owner who has only ever had word of mouth: a customer list, a Google listing, one customer story and one phone number that gets answered.
- Offline or online marketing for a 30-year-old family businessA family firm with decades of offline habits can choose what to keep and what to add by sorting its last twenty customers by age of relationship and how they first reached it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.