Marketing audit · Marketing
Know exactly what is broken in your marketing before you spend another rupee on it.
Businesses often keep adding marketing activity without stepping back to check whether what already exists is working. An audit does that stepping back: a full look at every current channel and asset, scored honestly rather than assumed to be fine because it has always been there.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A marketing audit is a structured review of everything your business currently does to market itself: website, ads, social media, content and reporting. It is scored and ranked by what to fix first. GullySales runs this as a conversation followed by a written report, before recommending any new spend.
This is how GullySales starts every new engagement. We look at how enquiries currently arrive, how fast they are answered, and whether they were ever real buyers. We also check how many times they are followed up, and whether the marketing-to-sales handover and the CRM can actually be trusted.
The review itself does not fix anything, it finds and ranks the problems. What happens next, which service addresses which finding, is a separate, scoped decision made together afterward.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody knows if current marketing spend is worth it”
Money goes out every month across several channels, and no one has recently checked, in one place, whether it produces a fair return.
“A previous agency's work was never independently reviewed”
Reports arrived monthly from a past provider and were filed away without anyone checking the claims against real enquiries and orders.
“Enquiries are followed up inconsistently and nobody has measured it”
Some enquiries get a same-day reply, others wait days, and there is no data showing how often this happens or what it costs in lost business.
“The CRM is used differently across the team, or barely at all”
Records are incomplete or inconsistent, which means every other marketing and sales decision is being made on data that cannot be fully trusted.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
First conversation
A conversation covering how enquiries arrive, how fast they are answered, whether they were ever real buyers, and what happens at the marketing-to-sales handover.
Website and channel review
A check of the website, ads, social media, content and Google Business Profile against what they should be doing.
CRM and data check
An honest look at whether the CRM and reporting can currently be trusted for decisions.
Scored findings report
A written report, ranking issues by what to fix first, not a long list with no priority.
Recommendation summary
A plain note on which specific services would address the most significant findings, without pressure to commit to all of them.
How the result is measured
- Findings identified and scored
- Time from first conversation to written report
- Issues fixed after the review against those found
- Enquiry response time and CRM completeness, measured as part of the review itself
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses unsure whether their current marketing spend is producing a fair return
- Owners who have never had an outside, honest review of their marketing before
- Companies inheriting marketing set up by a previous agency, employee or founder
- Businesses about to increase marketing spend and wanting to fix foundations first
- Any business considering working with GullySales, since this is our standard starting point
Not for
It is not the right fit if.
- Businesses that have had a thorough, recent audit already and know exactly what needs fixing
- Anyone wanting a quick opinion rather than a scored, evidence-based review
- Businesses unwilling to share access to analytics, ad accounts or the CRM, since the review depends on real data
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the marketing audit work runs
- 1
Understand the business
The first conversation covers how the business currently gets and handles enquiries, in your own words.
- 2
Audit every channel
Website, ads, social, content and Google Business Profile are reviewed against what a working version should look like.
- 3
Score the findings
Every issue found is scored by likely impact, so the report reads as a priority list rather than a wall of observations.
- 4
Report and discuss
A written, scored report is shared, with a call to talk through it if useful.
- 5
Recommend next steps
We suggest what to fix first and which specific service would address it, without obligation to proceed.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much does the marketing audit cost?
How long until we get results?
What do you need access to?
Are we obligated to work with GullySales afterward?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Marketing audit, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to read a case study and spot the ones that prove nothingBefore you trust a case study from an agency or supplier, check the starting position, what was changed, who measured the result and whether the customer can be named. A six-question test.
- What a buyer should ask an agency about its case studiesSix questions that show whether an agency's case study describes its own work, what else changed that year, and whether the client will confirm it, with a scorecard to use on the call.
- What a media proof of execution should containBefore you argue about whether a campaign worked, establish that it ran. Photographs, tear sheets, broadcast logs and screening reports, medium by medium.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.